SINGAPORE, Oct. 26, 2022 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2023 Asia Pacific (APAC) Predictions, released today, geopolitical friction, global economic pressures, and post-pandemic challenges will force APAC firms to prioritise their technology investments in 2023. However, despite embracing technology-led solutions to improve the lives of customers and citizens, firms will struggle to keep pace with rising customer expectations around omnichannel experiences and environmental, social, and governance (ESG) commitments.
To accelerate growth, APAC firms will sharpen their regional focus by investing in opportunities that reduce their dependence on global solutions. For example, in 2023, expanding cross-border commerce, investing in digital industrial platforms, and leveraging emerging technologies will be the new growth drivers.
Forrester's Predictions reports analyse the dynamics and trends in different topics and industries, including technology and innovation, customer experience, commerce, and ESG. These insights showcase Forrester's bold calls for the next year, helping business and technology leaders see around the corner and gain a competitive edge to thrive in the year ahead.
Highlights from Forrester's 2023 APAC Predictions include:
"As the region looks to deal with the fallout from the global economic slowdown, we will see the emergence of an APAC that is even more regionally focused on trade and tech strategies than ever before," said Ashutosh Sharma, VP and research director at Forrester. "Reducing dependence on global solutions will be key to driving growth in the region. Firms must focus on accelerating the adoption of technology-led solutions to improve the lives of customers, employees, and citizens."
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