Guzman y Gomez speeds customer orders and checkout by 30 seconds with Adyen

Popular Mexican Taqueria chain fast tracks its queues with Adyen partnership, feeding more diners during peak hours
2020-03-05 09:00 9252

SINGAPORE, March 5, 2020 /PRNewswire/ -- Adyen, the payments platform of choice for many of the world's leading companies, today announced a partnership with Mexican restaurant chain Guzman y Gomez (GYG) in Singapore. A leader in offering payment solutions for the quick service restaurant (QSR) space, Adyen has been selected by GYG to provide a simpler, faster and more customer-centric in-restaurant payment experience.

In the highly competitive fast-casual food industry, the slightest delays in customer transactions could impact sales and consequently revenue. With 10 outlets in Singapore located in prime locations such as CBD, Orchard Road and Novena where high customer volumes are a norm, speed is even more of a priority for both restaurants and customers. GYG needed a partner that understood their business and could improve operational efficiencies by addressing the pain points of payment processing.

Adyen's solution seamlessly integrated systems from point-of-sale provider Revel, right through to accelerated authorizations and automated back-end reconciliations. Since the implementation, GYG has seen a significant improvement in operational efficiencies with markedly reduced transaction times of at least 30 percent, and consequently a boost to their bottom lines.

"GYG always looks to leverage disruptive technologies to streamline processes and provide a better experience for our customers and our crew. We have often seen that the payment experience is the key element in the overall restaurant experience. Customers tend to only wait for about five minutes to pay before they start looking for alternatives. To this end, Adyen has provided us with the means to increase the speed we serve customers through streamlined payments, with each order now completed at least 30 seconds quicker[1], thus overcoming a roadblock in the order-taking process," said Josh Bell, Principal, GYG Singapore.

"In addition, Adyen provided a personal touch to the process that is sorely lacking with other vendors. They truly listened to our issues, understood our pain points, and focused on solutions that would work for us. The implementation process was painless. We expected that it would take weeks, but we had our first restaurant up and running in a matter of hours, with no disruption to our business. We launched a trial run with Adyen at our Funan Mall outlet, and the results were perfect with a real jump in operational efficiency. The improvements in the staff and customer experience in subsequent outlets where the solution was implemented have also been consistent, with positive customer feedback and increased revenue," Josh added.

"We are excited to be able to support Guzman y Gomez, a brand that is growing rapidly across different markets around the world, by providing them with a platform that gives them a competitive edge while providing a superior experience to customers and staff. We relish the opportunity to work with companies like GYG that are so inclined with our philosophy of leveraging disruptive tech to make a difference. Adyen is fully committed to work with GYG as they continue to drive increased operational efficiencies while growing their business," said Warren Hayashi, President, APAC, Adyen.

[1] Based on nationwide transactions

About Guzman y Gomez Singapore

Guzman Y Gomez or "GYG" ( as the locals like to call it, is a premium fast food restaurant concept created to introduce Mexican food and Latin culture to Singapore and beyond.

Fiery Latin passion in everything we do, from the quality of the food we serve to how we celebrate Mexican music, art and culture in our restaurants.

At GYG, we're all about the food. We pour passion into every ingredient we choose, where it comes from and how it's prepared. Which means you get real Mexican flavour in every bite.

About Adyen

Adyen (AMS: ADYEN) is the payments platform of choice for many of the world's leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Cathay Pacific, Cotton On Group, Grab, Klook, Lorna Jane,, and Showpo. The cooperation with Guzman y Gomez as described in this merchant update underlines Adyen's continuous growth with current and new merchants over the years.

Source: Adyen
Related Links: