BEIJING, April 11, 2023 /PRNewswire/ -- JA Solar, a globally leading manufacturer of photovoltaic (PV) products, has announced strong growth in Brazil, a key and emerging PV market. In 2021 and 2022, JA Solar's shipments to Brazil increased by 225% and 181% year-on-year, respectively.
In 2022, Brazil saw a significant increase in newly- installed PV products. According to S&P Global, the installed PV capacity in the Brazilian market reached 12.8GW in 2022, a YOY increase of 72.9%. It is a testament to the brand's strength and popularity that JA Solar saw such remarkable growth in one of the fastest growing markets for PV products in the world.
Expansion into the Brazilian market
In 2015, JA Solar entered the Brazilian market and quickly built up a professional team there. In 2017, it established a Brazil subsidiary, based on which the company established a complete service structure integrating sales, technology, logistics and marketing to meet market demand in all aspects in Brazil. To improve distribution efficiency, JA Solar then set up an overseas warehouse in Brazil to provide customers with one-stop solutions, greatly enhancing the customer experience.
In Brazil, the cumulative installation of distributed PV accounts for nearly 70% of the total PV installations. Since establishing its presence in the Brazilian market, JA Solar has earned a fine reputation among distributors and end customers for its efficient products and high-quality services.
During the dramatic price fluctuations in the industry chain in 2022, JA Solar's local warehousing services have greatly eased customers' worries about price changes. Moreover, its efficient products and logistics services have received positive feedback and high recognition from customers. JA Solar has been well-known for its low customer complaint rate and high loyalty in the Brazilian market. Leading Brazilian distributors, including Aldo Solar, Fortlev Solar, WIN Distribuidora, Ecori Solar, PHB Solar and Amara have established long-term and stable partnerships with JA Solar, enabling the company to widely distribute its products in the Brazilian market and receive high praise from end-users.
While strengthening its distribution business, JA Solar has also actively promoted cooperation on large projects. Its high-quality products and high professional competence during project cooperation have been highly praised by customers. In particular, while supplying the 140MW Alsol project in Brazil, JA Solar's professional team promptly assisted the customer in handling many problems encountered during product shipment and transportation, and delivered the modules in time, ensuring the smooth progress of the project. The Reenergisa team specially sent a thank-you letter, which reads "JA Solar is one of the world's largest and most prestigious module manufacturers and Reenergisa is a large Brazilian energy company. The shared business philosophy has facilitated our cooperation. Congratulations to JA Solar for upholding such an excellent business philosophy and I hope we can maintain a good partnership."
Efficient and reliable products and services serving the market
Brazilian market customers often praise JA Solar for being "efficient" and "reliable". Since its inception, JA Solar has placed quality as the cornerstone of its brand. Currently, JA Solar has established a refined quality management system that covers the entire industry chain. It strictly controls the whole process of R&D, procurement, production, testing, shipping and transportation to ensure its products are of the highest quality.
In addition, "efficiency" is a commonly used term when customers evaluate JA Solar. In terms of products, regardless of the R&D and application of p-type Passivated Emitter and Rear Cell (PERC) products, the application of gallium-doped silicon wafers in all production lines or the reserve and mass production of n-type technology, JA Solar has maintained its industry leadership in product efficiency, and received positive feedback from customers for its stable and continuous power generation performance in Brazilian projects. In terms of service, JA Solar's "efficiency" is also highly regarded by its customers. To promptly address customer feedback, JA Solar has set up a "24-hour response mechanism", under which JA Solar responds to the customers in the fastest possible manner by communicating with customers within 24 hours after the receipt of their feedback to learn about the circumstances and provide urgent solutions.
In the Brazilian market, to help customers better understand JA Solar and its products, the Brazilian team has specifically assigned marketing personnel to conduct targeted local promotions based on customer needs, allowing customers to gain an in-depth understanding of market trends, company products and related services.
Backed by its dual strengths of efficiency and reliability, JA Solar's high-efficiency modules have become the preferred choice for many innovative PV projects in Brazil. These include the distributed PV project at the training center of Mirassol Futebol Clube in Brazil, and the "shipboard factory" powered by a PV system on the Amazon River, which plays a model role for in the use of PV energy locally and globally, leading the way to new perspectives.
In 2023, JA Solar got off to a good start in the Brazilian market. On 28 January, the Arinos PV project in Brazil announced the result of the centralized procurement of modules, with JA Solar being the exclusive supplier of all 412.65MW of DeepBlue 3.0 modules, thanks to its outstanding overall advantages. After the electricity price hikes and energy crisis in 2022, the global push for new energy in 2023 is expected to continue. The newly installed capacity around the globe is expected to reach 338GW (PV InfoLink), and the newly installed capacity in the Brazilian market is expected to grow further to 14GW. With a track record of continuous improvement in operating performance, JA Solar is poised for sustained rapid growth in the Brazilian market in the future.
