Joyee Zhao appeared on the red carpet of the Cannes Film Festival closing ceremony wearing new BOJEM JEWELRY products

2018-05-21 18:38 1297

CANNES, France, May 21, 2018 /PRNewswire/ -- The annual international event Cannes Film Festival ended on May 19th. Joyee Zhao, the well-known Chinese jewelry designer and BOJEM JEWELRY founder, cut a dash on the red carpet of the closing ceremony wearing new BOJEM products.

Chinese elements have been popular in the Cannes Film Festival for a long time. All of the jewelry Joyee Zhao wore was original new pieces from BOJEM JEWELRY, designed by herself, and no matter the necklaces, rings and eardrops, all were handmade with filigree craftwork. In such a solemn international occasion, the choice of Joyee Zhao no doubt promotes the Asian classic elements to the world stage once again.

Asian culture has gradually been attracting more and more attention and favor not only at the Cannes Film Festival but also at fashion events all over the world. The works of Joyee Zhao are bridges connecting Asian and western culture, while Chinese and international collectors have great demand for collections with both Chinese elements and strong Asian influence. It is really a matter of pride for BOJEM to enable more and more foreign jewelry lovers to shift from having no knowledge of filigree to becoming addicted to filigree, exploring the mystery inside and coming to China for customization.

As a jewelry designer who conveys Asian beauty to the world, Joyee Zhao fulfills the idea of design without borders, strives to integrate Chinese traditional culture with the international trend and goes toward the direction of cultural inheritance and innovation.