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SINGAPORE, March 8, 2018 /PRNewswire/ -- To help entrepreneurs ride the eCommerce boom in the region, Lazada has rolled out a slew of measures that will make doing business online easier, faster and more financially rewarding.
The new moves, in effect since February 1, will benefit new sellers and some 135,000 existing merchants on Lazada's platform.
Rewarding responsible and best-performing sellers
One of the highlights is Seller Rewards, a simple yet powerful framework that recognises sellers for their outstanding performance. The higher the ratings, the more rewards or benefits the seller enjoys such as:
Customers will rate sellers based on how they apply the best practices (Refer to Appendix) to deliver a positive customer experience such as conducting quality checks on products sold, using recommended packing materials to avoid damage, and preventing purchase cancellations due to negligence among others. Another plus for sellers -- they will no longer be financially penalised for any policy breaches (Refer to Appendix). Errant sellers may however be delisted by Lazada.
Allowing entrepreneurs to start selling pronto
Where it previously took three to four days for anyone to start their business on Lazada, the process can now be completed in mere minutes. The simplified sign up form requires registrants to provide just their email address, telephone number and address. They can start ringing in sales 15 minutes after creating an account on Lazada.
Lazada's group chief operations officer Aimone Ripa di Meana said the latest seller-friendly initiatives are part of the company's efforts to empower entrepreneurs to grow their business online. "By incentivising sellers and giving them more leeway to sell efficiently and effectively, we want to ensure Lazada's marketplace is the best place for sellers to reach out to more consumers."
For more information on selling on Lazada, visit Lazada.sg/marketplace.
About Lazada Group
Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia -- present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With over 260 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).
APPENDIX
A. Recommended Best Practices
Product Quality
Fulfilment
Customer Service
B. Lazada Policy Breaches
Include but are not limited to the following:
Media Contact: press@lazada.com
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