Marks & Spencer, the global retail giant, partners with Insider to accelerate its digital growth

2019-11-21 09:00 1261

SINGAPORE, Nov. 21, 2019 /PRNewswire/ -- Marks & Spencer (M&S), the global retailer in the food, banking, energy, clothing, and homeware segment, partnered with Sequoia-backed Insider to drive its digital growth while delivering top-notch, personalized and contextualized experiences.

M&S and Insider will work collaboratively to reinvent digital experiences for customers using AI-powered technologies across M&S's websites and mobile applications. Insider's vertical-specific expertise serving 600+ global brands including UNIQLO, Samsung, New Balance, Toyota, MediaMarkt, Estee Lauder, Virgin, AVIS, Domino's, Avon, Nissan, BBVA, IKEA, and CNN will help accelerate M&S's digital growth.

The first integrated Growth Management Platform by Insider unifies customer data across channels and leverages AI and predictive technologies to segment and target users across the funnel. Using Insider's feature-rich platform, brands can deliver highly personalized experiences across web, mobile web, app, email, messaging apps and more in real-time based on historical, real-time and predictive data. Insider helps marketers eliminate marketing waste, optimizing Customer Acquisition Costs (CAC), ROAS (Return On Ad Spend), Conversion Rate, LTV (Lifetime Value) and other crucial marketing metrics.

"Marks & Spencer, the British icon, has been one of the lovable brands for me and our founders since our days at the London School of Economics (LSE) as students. Being a lovable brand is not easy. It requires a robust tech-stack coupled with a future-facing look at product innovation and customer experiences. M&S is always at the forefront of innovation to deliver beyond the speed of changing customer expectations. Today, Insider is the trusted growth partner for M&S, helping their marketing teams deliver stellar customer experiences that impact hundreds of thousands of customers across countries while driving unprecedented digital growth for the brand globally," said Hande Cilingir, CEO & co-founder at Insider.

In today's highly competitive digital market, the cost of acquiring new customers can take a toll on marketing budgets as advertising costs are getting expensive by the day. What marketers need and what Insider provides, is a means to target only those users with a higher chance of converting with relevant ads; which is achieved through predictive segmentation.

The predictive segmentation technology from Insider, powered by AI, predicts user-behavior such as likelihood to convert, likelihood to churn, discount affinity and much more to help marketers optimize their key metrics across the sales funnel and helping brands optimize their Acquisition, Activation, Revenue and Retention strategies.

Sequoia-backed Insider, an integrated digital Growth Management Platform, enables more than 600 top global brands across industries including UNIQLO, Carrefour, Newsweek, MediaMarkt, Estee Lauder, Virgin, AVIS, Allianz, Domino's, Avon, Nissan, IKEA and CNN, across 24 countries to drive their digital growth by personalizing digital experience for millions of customers.

Unlike traditional clouds, Insider engineered a very simple integration process that can be completed within minutes without burdening IT teams.

Marks & Spencer will be among the elite 600 brands that are using Insider to change and define customer experiences in their industries. Find out how some of these brands have already created an impact here.

About Insider

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, Mobile Web, Mobile Apps, and Ad Channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. 

Insider is a technology company with offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Paris, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Manila, Wellington, Luxemburg, Ankara and Kuala Lumpur. Insider has been named a "Cool Vendor" in the report titled "Cool Vendors in Multichannel Marketing" by Gartner, Inc. and recognized as a Leader in the G2 GridⓇ for Mobile Marketing in 2019. Also, Insider was listed as one of Europe's 100 Hottest Startups by WIRED Magazine in 2018 and won Red Herring Top 100 Europe in 2017. CrunchBase has recently ranked Insider's co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US.

Some of the most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping the world's leading brands grow beyond the speed of customer expectations, Insider is trusted by over 600 top global brands across various industries including UNIQLO, Carrefour, Samsung, New Balance, Newsweek, MediaMarkt, Estee Lauder, Virgin, AVIS, Allianz, Domino's, Avon, Nissan, BBVA, IKEA and CNN.

Source: Insider