HONG KONG, Nov. 24, 2021 /PRNewswire/ -- Over 400 senior performance and brand marketers are joining this unique event to engage in 8 sessions of live panels, case studies and video bites. Expert speakers from Unilever, Reckitt, Yahoo, Kraft Heinz, Mindshare, ZALORA, and many more will dissect the latest trends and strategies on how to maximise performance marketing and spend.
Campaign Asia's inaugural Performance Marketing Playbook is taking place virtually in 1 week on 2 December 2021.
Session highlights:
Using more nuanced metrics to determine value
In this session, two leaders of Mindshare and Kraft Heinz discuss which metrics are the most effective at proving outcomes and the vanity metrics' changes in the post-cookie era. They also examine the newest metrics which provide richer results for performance marketers.
Tracking consumers across the funnel in a post-cookie world
Head of Data ANZ of Yahoo details the long-term efficacy of performance marketing and how marketers could mitigate risks and deliver strong results.
CMO interview: Balancing the marketing mix
Campaign interviews VP Global Media of Unilever for his strategic insights into some of the big challenges in performance marketing today, where the future of the industry is headed and the trends and channels in 2022 and beyond.
PRNewswire is the Official Media Partner of Performance Marketing Playbook.
Performance Marketing Playbook will be held online on 2 December 2021. To reserve your seat for the high-level event, please register through the link here: https://www.campaignpmp.com/.
For partnership opportunities, please contact Gareth Scott, Commercial Director at Gareth.Scott@haymarket.asia.
About Campaign Asia-Pacific
Providing insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world. Campaign Asia-Pacific serves the marketing elite, those that are pushing creative advertising and communications to new boundaries, redefining brand experiences through multiple touch-points, both on and offline.
