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RS Components Appointed by Rockwell Automation as First eCommerce Partner in China

Broadest portfolio of Allen Bradley industrial control products now available to customers in China territory
2018-03-01 18:45 1716

SHANGHAI, March 1, 2018 /PRNewswire/ -- RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), the global distributor for engineers, announces its eDistribution partnership with Rockwell Automation (China) Co. Ltd., the China subsidiary of Rockwell Automation Inc., one of the world's largest manufacturers of industrial automation and information technology. RS China will work with Rockwell Automation as its first eCommerce partner in China to make the broadest portfolio of Rockwell's flagship Allen Bradley automation control products readily available in one of the fastest-growing markets worldwide.

 

 

Mr. Bob Buttermore, Regional Vice President of Rockwell Automation Greater China (right) and Ms. Athena Wang (left), General Manager, Greater China of RS, officially launched the eDistribution partnership agreement
Mr. Bob Buttermore, Regional Vice President of Rockwell Automation Greater China (right) and Ms. Athena Wang (left), General Manager, Greater China of RS, officially launched the eDistribution partnership agreement

 

Management of both companies gathered together after the launch ceremony of the agreement
Management of both companies gathered together after the launch ceremony of the agreement

 

For the full multimedia release in Simplified Chinese, click here: https://www.prnasia.com/mnr/rs_201803.shtml

Under the eDistribution partnership, RS will initially launch a portfolio of more than 650 Allen Bradley industrial automation products in China, featuring applications such as machine safety, motors and control, push buttons and switches, contractors, sensors, controls and relays. The number of available products is set to expand to more than 1,500 within fiscal year of 2018/2019. RS China will maintain the stock of Allen Bradley industrial products in its state-of-the-art Shanghai warehouse, to ensure timely delivery to China customers. Comprehensive, multi-channel marketing activities online, offline and on social media for this new brand introduction will be jointly rolled out by RS and Rockwell Automation, complete with product portfolio updates based on market feedback.

"Rockwell Automation's new strategic agreement with RS China lays a solid foundation for our business development in China," said Bob Buttermore, Regional Vice President of Rockwell Automation Greater China. "eCommerce is trending in the B-to-B sphere, with RS' solid experience and capability in eCommerce, vast customer network and the company's unique high-service positioning in the China market, we are confident that our Allen Bradley industrial control products, particularly the component-level solutions and safety control devices, will play a vital role in the development of smart industry, and strengthen the competitiveness of China enterprises."

"Rockwell's Connected Enterprise vision is the perfect match to the national strategies of industrial development announced by China government, like 'Made in China 2025', 'Intensified Integration of Industrialisation and Informationisation' and 'Internet+', for example," added Buttermore. "By providing advanced information technology and industrial automation products, technologies, services and solutions, Rockwell Automation contributes significantly to China's transformation and shift towards high-end manufacturing, through the development of Connected Enterprise."

Committing to China customers since 1988, Rockwell Automation has 34 subsidiaries and more than 2,200 employees in the territory. Rockwell's technologies and services in Control and Information Technology cover major industries including automotive and tyres, petroleum and natural gas, pharmaceuticals, mining, transportation, and water treatment.

"We are very proud of our new partnership with Rockwell Automation. This indicates the suppliers and customers' recognition of RS' strategy with focus on maintenance, repair and operation (MRO) and R&D markets, making us the No. 1 choice of eCommerce partner for Rockwell Automation," said Frank Lee, Vice President APAC at RS. "This partnership strengthens our industrial automation product portfolio, and offers great benefits to industrial and R&D customers in China. Rockwell Automation is the global leader in industrial automation, and we expect that this partnership will play a vital role in China's fast-growing smart industry."

RS Components, a global distributor with an extensive product portfolio of more than 500,000 parts and components, has its operation in China for almost 20 years. Through its state-of-the-art warehouse in Shanghai with custom clearance capability, RS ensures next-day delivery to customers in major cities. RS' eProcurement capability includes its award-winning eCommerce platform and excellent customer service, which has gained trust from its vast customer base ranging from industrial and engineering sector to corporations in China.

Rockwell's Allen Bradley product line is available at RS website at https://rsonline.cn/web/generalDisplay.html?id=i/allen-bradley complete with technical attributes information and product datasheets to enable easy and accurate product selection.

About RS Components

RS Components and Allied Electronics & Automation are the trading brands of Electrocomponents plc, the global distributor for engineers. We offer more than 500,000 industrial and electronic products, sourced from 2,500 leading suppliers, and provide a wide range of value-added services to over one million customers. With operations in 32 countries, we trade through multiple channels and ship around 50,000 parcels a day.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2017 had revenues of GBP1.51bn.

For more information, please visit the website at www.rs-online.com.

About Rockwell Automation

Rockwell Automation Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs approximately 22,000 people serving customers in more than 80 countries.

Editorial contact:

Vivian Zee
PR & Advertising Manager 
Email: vivian.zee@rs-components.com
Phone: +852-2610-6472

Rockwell Automation Media Contact:
Elaine Qiu
Email: eyqiu@ra.rockwell.com 
Phone: +86-21-6128-8201

Further information is available via these links:

Twitter: @RSComponents; @alliedelec; @designsparkRS
Linkedin: www.linkedin.com/company/rs-components

Electrocomponents plc 
www.electrocomponents.com 

RS Components
www.rs-online.com

Allied Electronics & Automation
www.alliedelec.com

DesignSpark
www.rs-online.com/designspark

Video - https://cdn4.prnasia.com/002071/mnr/2018/03/rs/video_cn.mp4
Photo - https://photos.prnasia.com/prnh/20180301/2066603-1-a
Photo - https://photos.prnasia.com/prnh/20180301/2066603-1-b
Logo -
http://photos.prnasia.com/prnh/20150818/8521505364LOGO

Source: RS Components
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