Weber heats up Singapore with first Grill Academy in SEA

2018-11-02 15:43 1874

BBQ expert brings gourmet grilling to locals with hands-on cooking course.

SINGAPORE, Nov. 2, 2018 /PRNewswire/ -- If you thought barbecue grills were only meant for skewers, steaks or burger patties, let the experts at Weber show you how can do more than just grilling when you cook with a Weber grill.

1st Grill Academy class promo image
1st Grill Academy class promo image

Weber's versatile covered grills, which the brand invented in 1952, is most celebrated for enhancing the smoky flavor by keeping it all in with the lid down. The unique design of Weber's grills also means that they can do more than just conventional grilling. Sear, roast and bake, Weber's covered grills are essentially outdoor kitchens that let you cook anything -- from appetizers to even desserts.

With 106 Grill Academies successfully running worldwide and extensive teaching experience, Weber is launching their very first Grill Academy in Singapore and Southeast Asia this month on November 16. Located at the Weber Store in Joo Chiat, the Grill Academy in Singapore will provide people with hands-on grill demonstrations and an opportunity to practice using Weber's gas grills and charcoal grills.

Anyone -- Weber and non-Weber grill owners alike -- can sign up to learn at the Grill Academy. In conjunction with the opening and the upcoming holiday season, Weber is launching an exclusive Christmas Course that'll help you set the dining table for the festivities.

Available only from November 16 to December 31, the 5-dish Christmas Course includes both local and classic delights: BBQ King Prawn with Sambal Chili, Roasted Turkey Breast with Cranberry Sauce, Cedar Wood Smoke Salmon with Salsa, Warm Potato Salad, and Bread and Butter Pudding.

Starting January 1 next year, Singaporeans will be able to sign up for a localized 3-hour Weber Essential Course where they'll learn how to make classic Singaporean favorites fit for any Singaporean dining table: Slow-roasted Hainanese Soy Sauce Chicken, Pizza (Four Ways), Wagyu Steak Brioche Sandwich, Grilled Broccoli and Asparagus in Lemon Butter Sauce, and a baked dessert of Skillet Walnut Brownie With Vanilla Bean Ice Cream.

Grill Academy's intimate learning environment admits only a maximum of 12 participants, ensuring that every grill enthusiast gets personal face time with Weber's seasoned teaching chef.

Guaranteed fun times that you can enjoy with family or friends, both the Christmas Course and Essential Course cost S$150 each and are held on Saturday and Sunday from 11am-2pm and 5-8pm, and Fridays from 6:30-9:30pm.

Firing Up Rewards

Those who sign up for and attend the first Weber Essential Course session on November 16 will receive a special Weber goodie bag.

To celebrate the launch, Weber will also be rewarding customers when they purchase a Weber grill: free Smokey Joe portable charcoal grill with purchase of a Spirit E210 gas grill; free GBS Grate, GBS wok and steamer with purchase of any Spirit grill; free bag of 100% organic Weber briquettes with purchase of an Original Kettle Premium 57cm; and free protective cover and griddle with purchase of any Q grill.

Weber fans that refer a friend to purchase a Weber grill will earn both a free Weber accessory, while the Starter 5 Accessories Set will be sold at an attractive discounted price.

The Weber Grill Academy in Singapore is located at the Weber Store, 463 Joo Chiat Road, Singapore 427675.

For more information, personal or corporate bookings, please reach out to Weber Singapore via phone: +65-3159-1184, email supportasia@weberstephen.comor our website Facebook/ Instagram -- WeberAsia

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Source: Weber Singapore
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