TUV SUD and Midea Sign Strategic Agreement of Cooperation on Product Certification

SHANGHAI, Oct. 19 /PRNewswire-Asia/ -- September 9th, 2010, Foshan, Shunde -- The International Business Department of the Midea Group reached a strategic agreement with TUV SUD Group concerning future all-round certification cooperation for export products at the Midea headquarters in Beijiao, Shunde. TUV SUD will provide comprehensive services and assistance for various household appliances produced by Midea in its domestic and overseas production bases, including product certification, overseas market supervision and R&D, training. The successful signing of the agreement will substantially strengthen Midea's overseas product supervision, thereby enhancing its market penetration worldwide.

TUV SUD has for many years, continuously expanded its cooperation with the business divisions of the Midea Group to enable Midea products to reach global markets such as the European Union and the Americas. Faced with increasingly intense market competition, in order to consolidate long-term strategic cooperation, the International Business Department of Midea has reached a consensus with TUV SUD to further enhance all-round cooperation. As a close strategic partner, TUV SUD will establish an expert service team emphasizing improved service quality and aiming to shorten the certification turn around time to help Midea consolidate its leading position globally.

TUV SUD and Midea Signing Strategic Agreement

The signing of this agreement will create market synergy for both companies. The South Region Managing Director of TUV SUD Greater China, Mr. Frederic Maury says, "As a greatly respected household appliance giant from China, the Midea brand and products can be seen in almost every corner of the world. The signing of the strategic agreement with Midea bestows on us a great responsibility to provide a one-stop solution service for the household appliances produced by Midea in both its domestic and overseas production bases in Southeast Asia, Africa and elsewhere. With TUV SUD's world-leading service network and strong technical expertise we will help Midea expand its international markets, which is a four-way-win for Consumers, Dealers, Midea and TUV SUD." 

The General Manager of TUV SUD Shenzhen Branch, Mr. Robert Ostendorf stated that, "We will send senior experts to participate in the research and development of new products in Midea and provide support to the International Business Department of the Midea Group to assist market supervision of overseas products and complaint handling. We will also train the Midea certification engineers. All this will enhance Midea's competitive competence in accessing the international markets."

The Vice President of the International Business Department of the Midea Group, Mrs. Liu Min has high expectations for the collaboration, "We hope that both sides can further enhance communication channels and cooperation efforts. This will, to a great extent, help roll out Midea's overseas markets strategy. Looking towards the future, we can work together for mutual success. "

About TUV SUD

"Choose certainty. Add value" is the core principle behind the services TUV SUD provides to its clients. Headquartered in Munich, Germany, the technical service corporation is more than a testing and inspection organization. As a committed and responsible process partner, boasting comprehensive industry expertise, TUV SUD's certified experts provide services throughout their clients' entire value chains. In doing so, they focus on their core competencies of Auditing, Testing, Certification, Inspection and Knowledge Services. TUV SUD currently has around 15,000 employees are represented at more than 600 locations throughout the world.

http://www.tuev-sued.de/home_en

About Midea

Founded in 1968, Midea is renowned as a multi-national corporation that specializes in the manufacturing of household appliances, with business areas in the relevant fields of real estate and logistics. It is now one of the largest household appliance production and export bases in China. Midea formally entered into the household appliance industry in 1980, and started to use the brand name of Midea in 1981. In 2010, Midea is aiming to become the most valuable home appliance brand in China and to become a main force in the international consumer electric appliance industry and one of the top 50 household appliance suppliers in the world.

http://global.midea.com.cn/midea/index.do

 

For more information, please contact:

Faith Wang
TUV SUD Greater China
Shanghai Marketing Department
No. 88 Heng Tong Road
Shanghai
P.R. China 200070
Tel:  +86 21 6141 0726
Fax:  +86 21 6140 8600
haiyan.wang@tuv-sud.cn
http://www.tuv-sud.cn

TUV SUD is a leading international service organization catering to the strategic business segments INDUSTRY, MOBILITY and CERTIFICATION. Around 15,000 employees are represented at more than 600 locations throughout the world. Optimizing technology, systems and know-how, the interdisciplinary specialist teams act as process partners to strengthen their customers' competitiveness.