New Capscan solution maximizes international customer data quality with full support for both non-Latin and Latin based languages and address data
BEIJING, Feb. 14, 2011 /PRNewswire-Asia/ -- Capscan, a leading supplier of international address management solutions and data quality services, today announces the availability of its new Matchcode International in mainland China, Hong Kong, Taiwan and Asia Pacific, for businesses operating within or exporting to the Asia region. The launch of Matchcode International in the region continues Capscan’s ongoing international expansion, including the recent successful introduction of the international data quality management (IDQM) software to the North American market at the DMA 2010 show in San Francisco last year.
For businesses operating or exporting internationally, the issues of poor quality or incorrectly formatted international contact data are exacerbated when challenged with different customs, address formats and languages. Obvious pitfalls include the inability to execute successful cross border marketing campaigns as well as a poor customer perception, but it can also cause operational inefficiencies throughout the company and unnecessary exposure to fraud.
Matchcode International produces superior matching speeds in order to validate international address data for 240 countries and territories worldwide, enabling organizations trading in Asia Pacific to significantly improve their international data quality and populate customer databases with accurate and correctly formatted addresses. Benefits to these organizations include an improved company image (by adhering to local formats and customs), higher customer service quality and superior response times for international contact centres – all adding to the operational efficiency of the business.
“The whole region is experiencing rapid economic growth, with the value of Chinese exports alone reaching $145bn in September 2010,” comments Managing Director of Capscan, Terry Hiles. “By introducing one of the most powerful international data quality management tools available, Capscan is supporting businesses in Asia Pacific to continue their success in generating and sustaining new business opportunities in domestic and international markets. Matchcode International produces significantly faster and more accurate matching for international address data, due to its advanced parsing engine and its capability to handle non-alphabet based languages, which is a major issue for many businesses operating in multiple territories.”
Through exclusive partnerships with local data providers, Capscan is able to deliver enhanced data files that surpass local postal authority files, including greater depth and breadth of latitude/longitude geo-coding than any other worldwide supplier. Matchcode International is also unrivalled in supporting Latin and non-Latin based languages, including for example, traditional and simplified Chinese, Japanese Katakana and Kanji, and Korean Hangul.
Matchcode International’s innovative parsing, identification, analysis and enrichment technology produces superior, highly accurate matching rates against an improved breadth and depth of international reference data sourced from national postal authorities and other verified sources within Asia Pacific. It also offers even more opportunities for businesses to enhance international contact data with external commercial and lifestyle profiling datasets, which can add considerable value to the data already held by the business.
It is available as a stand-alone enterprise application, both locally installed and client/server, achieving maximum control and high performance for higher volume users. Capscan plans to introduce on-demand and Software-as-a-Service (SaaS) versions later this year.
Matchcode International is available now from Capscan and its Asia Pacific partners. If you are a reseller or distributor based in Asia Pacific and are interested in partnering with Capscan, please contact + 44 (0)20 7428 1255 or sales@capscan.com.
About Capscan
Capscan is a leading supplier of international address management solutions and data quality services. The company’s flagship product, Matchcode, is a fully functional address management system, available as a stand-alone programme for data capture, a web-based tool for online data capture and as a tool for batch cleansing of commercial databases. Capscan now supports addressing functionality for 240 countries or territories worldwide. In addition, Matchcode UK address data can be integrated with Ordnance Survey data sets to allow mapping and logistics rationalization. Capscan is also expert in the integration of lifestyle and business data sets into address databases to support and rationalize canvassing or marketing activities throughout Europe, North America and Asia Pacific. www.capscan.com
