November Smartphone Sales Climbs to New High in the Year
TCL S810 Brings New Smartphone Experience of Simplism in China by Personalized Designs
HONG KONG, Dec. 6, 2012 /PRNewswire/ -- TCL Communication Technology Holdings Limited ("TCL Communication" or the "Company", together with its subsidiaries referred to as the "Group"; HKSE stock code: 02618) today announced the unaudited shipment figures for its handsets and other products for November 2012.
The Group's total sales volume of handsets and other products reached 5,017,068 units in November 2012, up 8% year-on-year. Sales of smartphones and other smart devices rose 284% year-on-year to reach 932,570 units, comprising 19% of the Group's total shipment. The increasing sales of smartphones and other smart devices raised the Group's average selling price ("ASP"), drove the growth in revenue, and continued to deepen the Group's penetration in the global smartphone market. Sales of handsets and other products totaled 475,285 and 4,541,783 units in the PRC and overseas respectively.
Sales of handsets and other products reached 38,481,456 units over the first eleven months of 2012, down 2% compared with last year. Of these, 5,225,594 units were sold in the PRC market, a year-on-year increase of 32%, with 33,255,862 units sold overseas, down 5% compared with last year. Year-to-date sales of smartphone and other smart devices totaled 5,881,042 units, jumped 435% year-on-year.
Following closely the "Step-Up" product strategy, the Group continued to launch brand-new smartphone models and other smart devices with brilliantly innovative features. In China, the Group announced that it would launch the colourful and glamourous TCL S810 this month, a new dual SIM smartphone which boasts the P2i™ liquid repellent nano-coating technology, protecting it from spills. Running on the Android 4.0 platform, the device comes with a 4.5-inch QHD screen, 1.0 GHz dual-core processor and 5 megapixel camera. Coupled with T Cloud service, pre-installed social media and entertainment applications, a voice assistant and HDMI output, the new smartphone is set to be a popular device with comprehensive entertainment options, bringing simple and unprecedented user experience.
In Hong Kong, the Group introduced ALCATEL ONE TOUCH 997D and 992D this month. The ALCATEL ONE TOUCH 997D is of more business style and has a 4.3-inch screen and an 8 megapixel camera; while the streamline-designed 992D is equipped with a 4-inch screen and a 5 megapixel camera. Both devices boast a 1.0 GHz dual-core processor running Android 4.0 ICS, P2i™ liquid repellent nano-coating technology, as well as a dual-SIM feature, delivering swift, smart and all-round user experience with solid protection. A 2-day product launch event was held in a bustling area in the city, in which hundreds of people participated in a game to win an ALCATEL ONE TOUCH 997D, while the TV celebrity, JJ Jia (Jia Xiaochen) joined the dancers to perform "Gangnam Style" to further lift the mood of the event and fully embody the energy of the ALCATEL ONE TOUCH brand.
Meanwhile, the Group continued to bolster its brand reputation with a concerted effort in brand promotion worldwide. The Group cooperated with MegaFon, one of the three largest mobile phone operators in Russia, to introduce the ALCATEL ONE TOUCH 922. Boasting the new near field communication ("NFC") technology, which allows mobile devices to exchange data within very short distances, the ALCATEL ONE TOUCH 922 enables users to pay public transportation fares in Yekaterinburg city, the fourth largest city in Russia, offering great convenience to them. Targeting mass market and competitively priced, ALCATEL ONE TOUCH 922 is available for sale in all retail stores as well as in the online store of MegaFon. ALCATEL ONE TOUCH 922 is an excellent example in which the Group adopting cutting-edge technologies into products with an aim to make the lives of people more enjoyable and convenient, and the Group will continue exploring affordable ways to enable users to enjoy conveniences brought by brand new technologies, upholding the spirit of "Step Up" strategy.
Sales Volume of Handsets and Other Products (Unaudited Data)
| Units | Nov 2012 |
Nov 2011 |
YoY Change (%) |
Jan - Nov 2012 |
Jan - Nov 2011 |
YoY Change (%) |
|
| Total | 5,017,068 | 4,637,932 | +8% | 38,481,456 | 39,148,679 | -2% | |
| Including Smartphones and other smart devices | 932,570 | 242,617 | +284% | 5,881,042 | 1,100,275 | +435% | |
Sales volume data is also available at the Company's website: http://tclcom.tcl.com.
About TCL Communication
TCL Communication Technology Holdings Limited (stock code: 02618.HK), together with its subsidiaries, designs, manufactures and markets an expanding portfolio of mobile and internet products worldwide under two key brands - TCL and ALCATEL ONE TOUCH. The Group's portfolio of products is currently sold in the PRC and over 120 countries throughout the Americas, Europe, the Middle East, Africa and the Asia Pacific. TCL Communication operates its highly efficient manufacturing plants and R&D centres in various provinces of the PRC, with headquarters in Shenzhen, China. For more information, please visit its website at http://tclcom.tcl.com
| For further enquiries, please contact Hill & Knowlton Strategies Asia: | |
| Email: tclcomm@hkstrategies.com | |
| Crystal Yip | Nick Fung |
| Tel: (852) 2894 6211 / 9720 6445 | Tel: (852) 2894 6380 / 6139 3731 |
