3 Austria Launches Mobile Internet Using Novarra's Vision(TM) Mobile Web Platform

2007-10-31 05:58 1545

Service live on 30 handsets in five weeks

SAN FRANCISCO, Oct. 31 /Xinhua-PRNewswire/ -- Novarra, the leading provider of next-generation mobile internet platforms and services, today announces that 3 Austria has launched its innovative high speed mobile internet service, 'MoreWWW' powered by Novarra's Vision platform. The MoreWWW service now enables 3 Austria's customers to access the same breadth of rich internet content that they already do on the PC from their existing handsets. The announcement follows upon Novarra's other successful deployments across 3 Group properties including H3G Italy and 3 Hong Kong. The Vision platform enabled 3 Austria to launch a high quality consumer experience including seamless integration with their existing billing system.

The MoreWWW application is available for download from the Planet 3 portal and supports both German and English languages. Other features include content download and a customized dashboard highlighting top Austrian websites and email services. The high performance MoreWWW service is offered on all thirty of 3 Austria's mid- and top-tier 3 Handy handsets, including X-Series. Two service plans are available: a daily plan and monthly subscription.

The service has been deployed using the Vision server in conjunction with Novarra's suite of Java micro-clients which offer superior speed, usability and personalization. The service was launched within just five weeks due to Novarra's open standards platform and quality of handset support. This included full billing integration with MIA, Austria's mobile payment platform.

Berthold Thoma, CEO, 3 Austria commented: "The internet plays a central role in our market leading multi-media strategy". He continued: "With Novarra's advanced capabilities and expertise we could confidently launch this high ARPU consumer service in time for our Christmas push."

"Transforming the complexity of the web for mobile networks and handsets is completely different from WAP," said Jayanthi Rangarajan, president and CEO of Novarra. She added, "We are pleased that 3 Austria selected the quality that Novarra brings due to 7 years of focus on mobile internet and mass-market handsets."

Novarra's Vision server is the industry's first platform with dynamic support for industry WAP/HTML browsers as well as high performance HTML micro-clients (Java, BREW and C++) which boost consumer usability and performance. The proven, carrier-grade platform for next-generation content and services, delivers the benefits of content adaptation, content reduction, acceleration, optimization, filtering and services definition in a single platform. Built upon open standards, with support for portals and advertising, the Vision server fits seamlessly within content, network and billing infrastructure. Novarra's full browsers and micro-clients provide industry leading performance and mobile usability across open-OS handsets.

About Novarra:

Novarra is the leading provider of high performance mobile web gateway platforms for operators and content providers to create new internet-based services and revenue streams. Novarra developed the first server-client architecture for web content transformation and network optimization designed for mass-market, high volume mobile consumer deployments. Novarra's open, standards-based platforms deliver a high quality mobile user experience for services like full rich web, search, premium portals, personalization and advertising. Global, commercial deployments over 5 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenue.

Novarra and Vision are trademarks of Novarra, Inc.

Source: Novarra