Actions Semiconductor Launches New ATM701x Product Family

ZHUHAI, China, May 1, 2012 /PRNewswire-Asia/ -- Actions Semiconductor Co., Ltd. (Nasdaq: ACTS), one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) and multimedia digital signal processing (DSP) solutions for portable consumer electronics, today announced the introduction of its new ATM701x product family. Following an effective sampling program and positive customer response, the ATM701x product family was successfully launched in the China and worldwide markets in April 2012 and is ramping up volume production with selective customers in May 2012.

Actions' ATM701x product family supports the latest version of the Android OS also known as, Ice Cream Sandwich. With the CPU core running up to 1.2GHz, high performance 3D GPU and full spec 1080P video encode and decode engine built-in, ATM701x is well suited for the Tablet market as well as other Android-based applications like game consoles, Internet TV boxes and automotive applications. In addition to providing outstanding hardware capability, ATM701x's solution is also equipped with the excellent software capabilities to fulfill end user's needs. For example, the fast boot up mechanism can shorten the Android OS power up lead time from 50 seconds to 10 seconds. Additionally, the support of Adobe® Flash™ will enhance the web surfing capability.

In the consumer electronic market, people look for good quality products at the lowest cost. This is another strength of ATM701x. The ATM701x family supports 8bit/16bit DDR3 and the latest 60bit ECC MLC/TLC NAND Flash. Bundling with the companion chip ATC260x, this two chip combination has an integrated HDMI transmitter (TX), low-voltage differential signaling (LVDS) interface, Power Management Unit (PMU), Analog Audio Codec, Class-D amplifier and Ethernet MAC plus PHY. The printed circuit board assembly (PCBA), contains limited external components, which translates into overall cost savings.

"Our goal is to provide a powerful solution with differentiated features and the most competitive total bill of materials (BOM) cost," stated Dr. Zhenyu Zhou, CEO of Actions Semiconductor. "Together with the user friendly development kit, the ATM701x product family provides the best choice for our customers to create new products for different market applications."

About Actions Semiconductor

Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing, Shanghai, and Shenzhen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com.

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Statements contained in this release that are not historical facts are forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include statements concerning signs of positive indicators in the industry for next year, growth in the market driven by continued proliferation of applications within the PMP market and incremental rebound of overall demand for these products, Actions Semiconductor's belief that it is positioned to capture some upside from these trends, and Actions Semiconductor's future expectations with respect to revenue, gross margin, operating expenses and share-based compensation expense. Actions Semiconductor uses words like "believe," "anticipate," "intend," "estimate," "expect," "project" and similar expressions to identify forward-looking statements, although not all forward-looking statements contain these words. These forward-looking statements are estimates reflecting current assumptions, expectations and projections about future events and involve significant risks, both known and unknown, uncertainties and other factors that may cause Actions Semiconductor's actual performance, financial condition or results of operations to be materially different from those suggested by the forward-looking statements including, among others, customers' cancellation or modification of their orders; our failure to accurately forecast demand for our products; the loss of, or a significant reduction in orders from, any of our significant customers; fluctuations in our operating results; our inability to develop and sell new products; defects in or failures of our products; the expense and uncertainty involved in our customer design-win efforts; the financial viability of the distributors of our products; consumer demand; worldwide economic and political conditions; fluctuations in our costs to manufacture our products; our reliance on third parties to manufacture, test, assemble and ship our products; our ability to retain and attract key personnel; our ability to compete with our competitors; and our ability to protect our intellectual property rights and not infringe the intellectual property rights of others. Other factors that may cause our actual results to differ from those set forth in the forward-looking statements contained in this press release and that may affect our prospects in general are described in our filings with the Securities and Exchange Commission, including our most recently filed Forms F-1, 20-F and 6-Ks. Other unknown or unpredictable factors also could have material adverse effects on Actions Semiconductor's future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed in this press release may not occur. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release. Except as required by law, Actions Semiconductor undertakes no obligation and does not intend to update or revise any forward-looking statement to reflect subsequent events or changed assumptions or circumstances.