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SHANGHAI, Sept. 5, 2016 /PRNewswire/ -- Bellamy's Australia Limited (ASX: BAL) has announced it will sell its organic infant milk formula (IMF) products at a discount on VIP.com (NYSE: VIPS), on September 6, 2016, as part of Vipshop's (NYSE: VIPS) "Bellamy's Brand Day".
Bellamy's is a producer, supplier, and marketer of a range of 100% certified-organic baby food and formula products for babies and toddlers that established a 100% owned entity in China in 2013 and which first started selling through VIP.com in April 2016.
The company recently announced record results for the 12 months ended 30 June 2016 with China revenues up 331% in large part because the Bellamy's brand and its trusted, organic products are highly valued by Chinese consumers.
Bellamy's Brand Day Promotions Include:
1.)
Bellamy's infant milk formula Step 1: RMB149 per tin, with a minimum purchase of 2 tins*
Bellamy's infant milk formula Step 2: RMB149 per tin, with a minimum purchase of 2 tins*
Bellamy's infant milk formula Step 3: RMB149 per tin, with a minimum purchase of 3 tins*
*Includes tax and delivery, no maximum quota on number of products purchased
2.)
Red packet giveaway for all consumers valued at RMB10;
An additional RMB40 discount for consumers who purchase more than RMB499 worth of Bellamy's infant milk formula products
3.)
RMB4,999 travel coupon given to top six consumers of Bellamy's formula products during the Brand Day Promotion period.
4.)
40 consumers receive discounts of up to RMB300.
For full details on this unique, one-day offer please visit: http://act.vip.com/28902.html
"We are excited to launch 'Bellamy's Brand Day' in association with VIP.com," said Laura McBain, Managing Director and CEO of Bellamy's Organic. "VIP.com has been helping us sell direct to Chinese consumers for much of this year and for one day, on September 6th, we are offering Chinese consumers the chance to purchase our organic infant milk formula products from VIP.com at an even more competitive price through a series of special offers on the e-commerce platform."
About Bellamy's Organic
Bellamy's Australia Limited (ASX: BAL) is a producer, supplier, and marketer of a range of 100% certified-organic baby food and formula products for babies and toddlers that is headquartered in Tasmania, Australia. http://www.bellamysorganic.cn/
About Vipshop
VIP.com (NYSE: VIPS), an e-commerce platform "dedicated to Flash Sales", was established in 2008. It pioneered the special "Selected Brands, Deep Discount, Authenticity Guaranteed" Flash Sales model, retailing categories such as fashion clothing, shoes & bags, cosmetics, mother & kids, home goods and more. VIP.com works with over 18,000 brands in total and more than 1,800 of the brands are exclusive online partners with VIP.com. By the end of 2015, VIP.com reached about 2 million total annual orders, and annual net revenue of 40.2 billion RMB. On March 23rd, 2012, VIP.com successfully listed on the New York Stock Exchange (NYSE). Since the IPO to December 31, 2015, VIP.com has been profitable for 13 consecutive quarters. VIP.com has become the largest Flash Sales platform globally as well as the third online retailer in China, with access to over 180 million registered members. The Flash Sales model, represented by VIP.com, has become one of the three main modern e-commerce business models in China.
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