BEIJING, Sept. 22 /Xinhua-PRNewswire/ -- Following the success of the Beijing Olympic Games, all eyes concerning Olympic marketing are now on London. Tootoo.com reports that on September 24, the Hangzhou Council for the Promotion of International Trade will assist Think London to hold a series of activities in Hangzhou, under the theme “the brigade that leads to London”.
The host will invite the officers of London that in charge of economic development, investment promotion, construction of Olympics and so on, to join the events, and the officers, in return, will give briefings on the London investment environment and introduce Olympic business opportunities. Also, a group of Chinese business representatives, who have successfully invested in London, will come to share their investment experiences.
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Many of the Zhejiang businessmen
( http://www.gift-crafts-onsale.com/Products/ ) that missed the opportunity to invest in the 2008 Olympic Games are paying more attention to the Olympic Games that is coming in four years. The reporter of Tootoo.com learned that a children goods company in Pan’an city, which has been engaged in BMX product research and development for years, has said the company is trying to declare to the London Olympic Organizing Committee to supply BMX race car in the Olympics, "If our products can enter London’s Olympic Games, no doubt it will greatly enhance the corporate image and Influence in the market.” According to Tootoo.com, this company has more than 20 completed products with independent intellectual property rights, and an annual sales income that exceeds 50,000,000 yuan.
At the same time, well-known brands in hosiery, footwear, clothing, furniture, stationery, and other daily necessities, badges
( http://www.gift-crafts-onsale.com/ ), souvenirs and crafts, and sporting goods are looking into investment opportunities of the London Olympic Games. Think London said that they will attract the world’s enterprises, including China, to invest in London with preferential policies, facilities and quality services. At the end of last month, Think London held a starting ceremony of "the brigade that leads to London" in Beijing. Many Chinese IT enterprises such us Alibaba, Xin Rui international Co., Ltd. announced that they would set up an office in London, and strive to open up the European market. At the same time, Think London CEO Joe said, “The brigade that leads to London” aims at encouraging Chinese enterprises to invest in London before the 2012 Olympic Games. Think London will provide free consultation and support services to help them settle in London, to grasp business opportunities in time of the 2012 London Olympics.
