CAESAREA, Israel, Jan. 30 /Xinhua-PRNewswire/ -- CeRoma Ltd. has signed an agreement with IBM to collaborate in the development, manufacture, marketing, and sale of high-definition digital media integrated circuits optimized for multiple applications such as set-top box (STB), internet protocol television (IPTV), digital television (DTV) and multiple transmission standards.
CeRoma's vision is to be the market leader in advanced digital media system on chip products addressing the fast emerging high throughput, high resolution viewing and recording needs of the future digital home. CeRoma brings significant domain expertise for integrated SOC solutions and multimedia reference systems.
IBM brings experience in both Power Architecture(TM) SOC development and offerings in the STB marketplace with over 20 million Power Architecture based standard definition Set-Top-Box SOCs sold. IBM is enhancing CeRoma's system on chip capability by offering world class ASIC methodology, manufacturing, and Power Architecture expertise. In addition, IBM's sales channels will complement CeRoma sales capability to quickly bring the CeRoma branded offerings to market and drive broader proliferation of the Digital Media solutions.
"With the home market rapidly moving to high definition video and interactive content, cable, terrestrial, satellite and IPTV operators will offer end users services that will need to be processed at the highest
quality -- while keeping end-users' costs under strict constraints. This will create a need for high-performance and highly integrated digital solutions. Combining IBM technologies, IP, manufacturing capabilities and sales channels to the market with CeRoma's vision and digital design expertise is a win-win situation," said Udi Steigman, CEO CeRoma LTD.
The CeRoma and IBM collaboration is focused on commercially deploying a family of G1.x products, the first of which will become commercially available in Q4 2007. Products will leverage multi-core PowerPC capability for emerging workloads with multiple High-Definition (HD) media sources and standards. Each company's capabilities complement and strengthen the ability to bring desired solutions into the Consumer market and provide the opportunity for future collaboration on complementary applications.
"CeRoma G1.x family of SOCs addresses a growing demand in the digital arena. CeRoma's vision of the changing market in home entertainment electronics means creating products that are on the cutting edge of video, audio and networking technology. Products that will enable CeRoma's customers to realize their future product roadmaps in the most efficient way," continued Mr. Steigman.
"A lifestyle transformation is underway embracing a digital interactive connected world with technology as the catalyst," said Ron Martino, Director, Power Architecture Solutions, IBM Global Engineering Solutions. "The collaboration between IBM and CeRoma will enable advanced digital platforms which are complementary to IBM's current Power Architecture(TM) product and service offerings focused on delivering the real-life, immersive and effortless user experience sought by consumers."
About CeRoma
Established in January 2005 by an expert team of Industry specialists,
funded by private investors from the EU, CeRoma Ltd, is a fabless semiconductor company based in Caesarea Israel. CeRoma currently employs about 30 experienced and skilled engineers from a range of backgrounds including digital STB, Television, Networking and Telecoms. Positioned as a leading designer and manufacturer of advanced system-on-chip(SOC) solutions for digital video broadcasting, CeRoma develops solutions for next generation, high volume digital television products. CeRoma designs and produces innovative and cost-effective solutions for leading-edge home entertainment products in the rapidly expanding digital television market.
For more information, please contact:
CeRoma Offices at
Tel: +972-46-377-844
Email: info@ceroma-labs.com
