English Speaking Countries Account for Approximately 40 Percent of Visitors to Chinese Web Site
RESTON, Va., Aug. 26 /Xinhua-PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the
digital world, today released a study of global visitation to Beijing2008.cn, the official Web site of the 2008
Olympic Games in Beijing, China. The site offers Olympic content in five languages: Mandarin, English, French,
Spanish and Arabic. The study, which examined the global breakdown of visitors to the site during the first ten
days of competition (August 8-17, 2008), revealed a tight race between China and the United States, with China
taking the gold.
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Beijing2008.cn attracted 16.5 million visitors during the first ten days of the Olympics, with China
accounting for 4.3 million visitors (25.7 percent), slightly edging out the United States with 4.1 million
visitors (24.8 percent). Canada ranked third with 937,000 visitors (5.7 percent), followed by the United
Kingdom with 853,000 (5.2 percent) and Australia with 463,000 (2.8 percent). Interestingly, English-speaking
countries represented four out of the top five countries and approximately 40 percent of total visitors to the
site.
Beijing2008.cn Visitors by Country
August 8-17, 2008
Total Worldwide, Age 15+ - Home & Work Locations
Source: comScore World Metrix
Unique Visitors Share of Unique
(000) Visitors
Total Visitors to Beijing2008.cn 16,546 100.0%
China 4,260 25.7%
United States 4,104 24.8%
Canada 937 5.7%
United Kingdom 853 5.2%
Australia 463 2.8%
France 457 2.8%
India 359 2.2%
Japan 306 1.8%
South Korea 280 1.7%
Taiwan 170 1.0%
"It’s exciting to see that the official Chinese Olympics site was built in a variety of languages so as to
attract visitors from across the globe," said comScore Chairman Gian Fulgoni. "Once again the Internet, like
the Olympic Games itself, shows that we are truly becoming a world without borders."
Beijing2008.cn Visitors by Global Region
August 8-17, 2008
Total Worldwide, Age 15+ - Home & Work Locations
Source: comScore World Metrix
Unique Visitors Share of Unique
(000) Visitors
Total Visitors to Beijing2008.cn 16,546 100.0%
Asia-Pacific 7,508 45.4%
North America 5,041 30.5%
Europe 2,696 16.3%
Middle East-Africa 677 4.1%
Latin America 625 3.8%
Of all global regions, the Asia-Pacific region accounted for the most visitors to the site with 7.5 million
(45.4 percent), followed by North America with 5 million (30.5 percent) and Europe with 2.7 million
(16.3 percent).
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of
digital marketing intelligence. For more information, please visit http://www.comscore.com/boilerplate .
