Chipnuts Wins Two Big Awards at the EDN China Innovation Awards 2007

SHANGHAI, China, Nov. 12 /Xinhua-PRNewswire/ -- Chipnuts announced today that it has won the "Consumer Electronics IC Product Excellence Award" for its C7280 Application Processor and the "Local Innovative Company Award" for its sustained technology leadership and innovative product offering. Both of these awards were presented to Chipnuts at the EDN China Innovation Awards 2007 ceremony and banquet held at Shenzhen Jinjiang Shenzhen Airlines Hotel on November 8th.

"Innovation" is the most popular buzzword in China’s electronics industry. Further, electronic product design companies must be constantly aware of the latest technical developments and application trends in order to establish a position in the innovation-driven, intensely competitive landscape of the future. The "EDN China Technical Innovation Meeting" seeks to provide China’s electronic design industry a platform for accessing and sharing information and, in so doing, hopes to become an important beacon for the direction of China’s electronic industry development.

EDN China Innovation Awards 2007 comprises nine product awards and two special awards. The special awards include the "Local Innovative Company Award" and the "Innovation Application Award". All products submitted for appraisal are semiconductor products introduced to the Chinese market between July 1, 2006 and June 30, 2007. The products must be innovative in either design concept or technical performance. Industry experts and EDN China’s senior editors conducted the initial review and selection to narrow down the field to 194 products from 50 companies. Final winners were then chosen from this group through two months of online voting by industry peers.

C7280 is the first C7200-family application processor developed by Chipnuts based on the concept of "Solution-on-Chip(TM)." It integrates advanced audio-video multimedia functions, a wealth of peripheral interfaces, game support, video Karaoke, MP4 video playback/recording, high-quality digital music playback and stereo recording, digital camera, USB2.0, MMC/SD card and high-capacity MLC technology flash memory. Along with the C7280 processor, Chipnuts also offers the SmartNX Mobile(TM) open software framework that gives the C7280 processor a stable and friendly application development and porting environment as well as superb telephony features support. This combined C7280 processor and SmartNX Mobile(TM) framework forms the platform of choice for reduced time-to-market and cost-effective development of smart phones, and inspires the supply and support chain to offer innovative and differentiated products that benefits the end user.

About Chipnuts

Established in September 2003 by a group of technology veterans, and sales and marketing experts from Silicon Valley and China, Chipnuts Technology Inc. carries the mission to deliver highly-integrated and cost-effective mobile multimedia chipsets, system software and complete platforms. Headquartered in Shanghai, China, with sales and R&D offices in Shenzhen, Beijing, and Hongkong, the company now has about 400 employees.

With application processors, SmartNX Mobile(TM) operating system and a series of innovative platforms for smartphone, feature phone and portable media player (PMP), Chipnuts offers complete total solutions enabling customers to develop highly competitive and differentiated products within record time. The company has grown rapidly since its inception. Today its processors and solutions already sit at the heart of over 10 million handsets from leading design houses and manufacturers.

Chipnuts was honored as a winner of the 2006 Red Herring Asia 100 Award, placing it as one of the most promising and respected private high-tech companies in Asia. In February, 2006, Chipnuts was awarded the ISO9001:2000 certificate demonstrating the company’s established quality process and commitment to quality and customer support. In 2007, Chipnuts was named as one of the 50 best companies for investment in China by Zero2IPO, an advisory firm for China investment.