Enterprises Across Apple's Entire Industry Chain to Participate in Macworld Asia 2011

BEIJING, May 31, 2011 /PRNewswire-Asia/ -- International Data Group (IDG), the organizer of Macworld Asia 2011, announced that the expo, which is themed "Mac Designs Your Life", will be held at China National Convention Center in Beijing on September 22-25, 2011, the first Macworld in Asia. Macworld Asia 2011 will bring together international giants and China's outstanding IT enterprises as well as leading companies across the industry chain of Apple from Japan, South Korea and Taiwan, building an unprecedented platform in the Asian market to showcase Apple-related products and for Apple users to exchange their opinions. The four-day event is expected to attract an audience of over 200,000.

As a comprehensive event for the innovative Apple industry chain, Macworld Asia 2011 will bring together core enterprises and institutions covering sectors of component supply, design and manufacture, platform architecture, assembly and production, software development, and content offering. Through collective appearance on this high-end platform, leading companies in each of these sectors can further highlight their strengths. In this way, the future picture of the Asian Apple industry chain will gradually become clear.

Enjoying 25 years' success in the United States, Macworld finally enters Asia and settles in China, reflecting Asian, especially Chinese markets' strong position and impact in the global industry of next generation consumer electronics, which is full of personality and innovation. Collective appearance of new innovative products from the entire industry chain and the rich and colorful user participation and experience are the highlights of this event.

IDG China Vice President Ms. Xu Zhou said, "Based on the huge success Macworld around the globe, we are glad to bring this innovative and transformative Macworld to the fastest developing country, China. It will confront us with new exciting cool products and technical applications, and bring extraordinary entertainment experience and innovative inspiration to all."

The expo attracts comprehensive participation and attention across the entire industry chain - including government agencies, platform enterprises, technology suppliers, accessory producers, dealers and service providers, it also draws attention from industry specialists and opinion leaders as well as from a growing number of individual developers and talent users.

In the coming few weeks, the organizer will launch various interesting activates, making Macworld Asia the best location for the vigorous and fast growing Apple users to exchange and share ideas.