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Fragrance Du Bois Returns to Tangs

2015-08-27 18:32 2711

SINGAPORE, Aug. 27, 2015 /PRNewswire/ -- Fragrance Du Bois is proud to announce its return to TANGS' flagship store -- located in Singapore's world famous Orchard Road shopping district -- from the 21st of August to the 4th of September 2015.

Making its second appearance of the year (due to popular demand), the 'pop up' will once again be used as a wonderful opportunity to offer a first-hand experience of niche perfumery, and showcase Fragrance Du Bois' luxurious 100% pure, natural Oud based fragrances.

The Fragrance Du Bois 'pop up' at TANGS at Tang Plaza, Singapore.
The Fragrance Du Bois 'pop up' at TANGS at Tang Plaza, Singapore.

Spurred on by an encouraging debut at TANGS in March this year (in which it received a very positive reaction from both local shoppers and tourists), Fragrance Du Bois has decided to return to the scene of its previous success. 

"We have observed a growing appetite for niche perfumery," said Nicola Parker, Brand Director of Fragrance Du Bois, "and it's gratifying to note that at Fragrance Du Bois, we are perfectly placed to cater to a market that is increasing in sophistication. Returning to TANGS -- one of the most recognised home-bred department stores in Singapore -- gives us another great opportunity to increase brand recognition and to educate our customers on our philosophy, and, in particular, what sets us apart from the mainstream fragrance brands."

Fragrance Du Bois' characteristic central feature -- a fragrance table with cloches, scented with signature Du Bois perfumes.
Fragrance Du Bois' characteristic central feature -- a fragrance table with cloches, scented with signature Du Bois perfumes.

Fragrance Du Bois is acknowledged as the only fragrance brand in the world that guarantees the use of sustainably sourced, pure Oud oil, obtained from its very own plantations -- all of which are managed by Asia Plantation Capital.

Asia Plantation Capital is one of the world's most successful, integrated plantation companies that processes agarwood products in a sustainable manner. Garlanded with Capital Finance International's (CFi.co) award for the 'Best Sustainable Forestry Management Company -- Global, 2014', the company is committed to ensuring that the sternest ethical and legal standards are applied and adhered to at every stage of the production process - from the planting, growing, and harvesting of agarwood, all the way through to producing fine and exquisite oud oil.

This time around, customers can expect even more from Fragrance Du Bois, as the 'pop up' will feature some of the world's finest, niche, luxury fragrances in the shape of brands that share Fragrance Du Bois' standards and core values, namely Xerjoff, Parfums de Marly, Illuminum, House of Sillage, Isabey and Jovoy. These eminent brands are making their debuts in Southeast Asia, and are being sold exclusively at Fragrance Du Bois.

Fragrance Du Bois will be available at TANGS at Tang Plaza from the 21st of August to the 4th of September 2015.

Notes to Editors:

For further information, please contact:-

Zureina Maidin
PR & Marketing Director, Malaysia
Email: zureina@fragrancedubois.com
Mobile: +6013-774-1009

Samantha Tham
PR & Marketing Executive, Singapore
Email: samantha.tham@fragrancedubois.com
Mobile: +65-9144-0933

About Fragrance Du Bois

Fragrance Du Bois is a niche luxury perfume house working closely with sustainable plantations in Asia, bringing exciting new 100% organic Oud oil based fragrances to exclusive markets worldwide. Sustainably sourcing the finest raw materials across the globe, working with French perfumers to create a full range of products, and also providing bespoke fragrance services, Fragrance Du Bois is personal luxury with a conscience. With exclusive fragrance lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois creates only the finest experience in bespoke perfumery.

Fragrance Du Bois is known as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.

About Asia Plantation Capital

Asia Plantation Capital is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies. Its focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which it operates. Working closely with, and supporting local communities, is an underlying core principle of the Asia Plantation Capital business, providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia.

Established officially in 2008 (although operating privately since 2002) the group now has plantation and agricultural projects on four continents, with operational projects at various stages in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe.

Promoting the use of sustainable and certified wood is the best way of preventing deforestation, protecting biodiversity, and combatting poverty in the tropical rainforest regions. For the yachting sector (a major user of teak) which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used.

Photo - http://photos.prnasia.com/prnh/20150827/8521505575-a
Photo - http://photos.prnasia.com/prnh/20150827/8521505575-b

Source: Fragrance Du Bois
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