BEIJING, July 9 /PRNewswire-Asia/ -- Himfr.com (http://www.himfr.com/ ), one of China’s leading B2B search platforms with more than 30 B2B industry websites to its name, predicts that fruit vinegar beverages will be sharing a considerable portion in the lucrative soft drinks market.
Fruit vinegar beverages have become a new growth point in the beverage market. China’s fruit vinegar beverages have shocking market potential, that over the next few years, fruit vinegar beverages in China is expected to maintain rapid growth. In 2010, China’s fruit vinegar beverages market scale is expected to reach 2 billion yuan. 2012, it is expected to exceed 5 billion yuan.
The current annual sales of Guangdong fruit vinegar beverages reached 5 million yuan. This year, the growth rate of fruit drinks is estimated to be as high as 50%, and the growth momentum is expected to sustain over the next few years.
Himfr’s has been following the rapid growth of the fruit beverage market. Himfr expected that with its huge market potential unleashed, fruit drinks will become the next popular trend in the beverage industry following carbonated drinks, tea drinks and milk drinks.
Himfr’s food experts believe that the process of twice submerged fermentation based on fermented apple cider vinegar combining with sweeteners, citric acid, calcium lactate and other additives give fruit vinegar beverages their unique sweet and sour and refreshing taste, which, along with high nutritious value and health properties including slimming, increase in appetite, boosting immunity and lipid-lowering efficacy, make these beverages popular among all including health conscious communities.
Fruit vinegar beverage market analysts believe that fruit vinegar beverage (http://www.himfr.com/buy-fruit_beverage/ ) products are already affecting consumer choices and habits, and with rising concerns from policy makers regarding self-discipline of enterprises, the fruit vinegar beverages marketis shifting from a low-cost low quality competition towards a high-quality high-tech era of competition, so that with the upcoming of National Standard, the market will see a huge variety of brands and products before brands that focus on technical research and development for quality products take lead and eliminate weaker brands.
Himfrcom believes that Fruit beverage industry has huge market potential, and with the introduction of national standards in China, the industry will experience a leap.
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