WILMINGTON, Del., March 10, 2013 /PRNewswire/ -- IGXE (www.igxe.com), the leading online game virtual trading service company that is specialized in dealing hundreds of MMORPG (Massive Multiplayer Online Role-Playing Game) in-game currencies, items, cd keys and more, started its Real-money Trade of Virtual Items (RMT) business in Hong Kong in 2004, aiming at the U.S. market and has been continuously expanding since. In 2011, IGXE officially announced its branding in Europe, including German and French sites. IGXE also announced its sale branch sites in Russia and Brazil in 2012.
App Market Competition and Trends
The growing app market has sparked fierce competition in almost every business industry. According to research by ABI, smartphone apps will be downloaded 56 billion times in 2013. IDC released a number showing that iOS and Android devices accounted for 91% of smartphones shipped in the fourth quarter of 2012. E-commercial businesses, mobile payment gateways, as well as more and more businesses and non-businesses are moving to a mobile platform, and so is the RMT industry.
"We have been preparing quite a long time for this step," said Vinson, IGXE marketing department manager. "We know very well that this is imperative when everyone around you has either an iPhone 5 or Samsung S3 in hand. The two largest operating systems in the mobile world have become established trends now. So we have to take up the mobile market faster than others."
Mobile Shopping for In-game Service Arises
In June 2012, the first in-game service android app went alive on IGXE.com. "We have gathered a team of mobile system developers and after months of analyzing and programming, the android app finally came online as planned," Said Frank, the IT center manager of IGXE. "Based on the current business mode, we considered concentrating the app on our core business, the in-game currency purchase. And we are happy with what we have done, and have quickly moved onto developing for iOS."
Developing apps is a ceaseless and comprehensive task due to the rapid changes in the mobile era. Through IGXE.com visitor performance analytics, visitors from mobile devices and tablets took up to 25.74% of the whole visits data in 2012. The IGXE android and iOS app have also generated considerable sales for in-game services. "Buying in-game services on mobile devices is easy, safe and quick. In just a few clicks, you can make orders on the go, and you have no need to jump around web pages to check out the price of gold," said Vinson.
The Market potential
Traditional gaming modes keep developing, and massive mobile device games are starting to emerge and take a considerable share of the app market. As more games emerge, more commercial opportunities and market will follow.
"We are also planning to develop the Brazil app market for our www.igxe.com.br site. Our friend site www.mmoxe.de will partner with us to help develop the German version. We believe that in the near future an era of international RMT mobile app competition will arrive."
