BEIJING, March 27, 2012 /PRNewswire-Asia/ -- On March 9, IPINYOU (the leading digital ad technology platform in China) announced that it formally launched the first DSP product (demand-side platform) in China. DSP plays a significantly important role in the Internet display advertising space, which enables the industry to become more transparent, efficient and controllable. It has become an indisputable mainstream trend of Internet advertising development for the future. By leveraging its world-class real-time bidding (RTB) technology and algorithm, and over 520 million cookie profiles in its database, IPINYOU has risen as the leader in the RTB space in China.
According to Dr. Shen Xuehua (CTO), IPINYOU has built its proprietary cloud computing platform with massive data storage and distributed computing structure. IPINYOU also owns the patents for "Audience Profiling Machine Learning Model" and "Audience targeting optimization algorithm". IPINYOU DSP runs on the exchange of Taobao, which enables it to access over 100 million impressions daily. It also works with other emerging forces in the exchange space.
Dr. Shen Xuehua said, "A true DSP must bear two core characteristics: the first is the strong real-time bidding structure and algorithm, and the second is advanced audience targeting technology and massive audience data. IPINYOU fortunately has built core competence in both areas."
DSP enables the "Win-Win" situation for advertisers, publishers and Internet audiences through Ad Exchange, as it can efficiently help advertisers to get the target audience to launch the ads and efficiently improve an ad's effectiveness, help the Internet media increase the media value through RTB, and improve the user experience by matching the right ad information. Many clients have demonstrated strong interest in IPINYOU'S DSP product.
DSP is still at the early stage in China with few companies that have both the capability and actual practice. Ms. Grace Huang, CEO of IPINYOU said, "We are confident that by working with companies such as Taobao, Google and many advertisers, the RTB sector will become a critical force in the Internet advertising industry and contribute to the next wave of growth of the whole industry."
For more information please visit http://www.ipinyou.com.cn
