omniture A New Benchmark for the Industry

2013-05-15 22:27 1087

HANGZHOU, China, May 15, 2013 /PRNewswire/ -- As economic globalization and e-commerce in China takes shape, the once better-off traditional manufacturers are now facing an uphill climb, fighting for the receding market share by way of business transition. And making that change successfully involves launching overseas business operations online as the spread of information these days is considerably easier.

Meanwhile, that change has enabled customers the world over with easier access to the whole picture of their prospective purchases, which can be worrisome news to the business, and has naturally helped stimulate waves of price wars in China that have caused both manufacturers and dealers to hurry to bring down the price tags at any cost whatsoever. Yet it does not necessarily guarantee positive feedback from the market, for the price is one thing, but the quality or the recognition from prospective customers is quite another.

So where does that leave us now? What many fail to catch are the truly important things to their customers.

According to a survey by JWT, the reputable advertising agency, which involved samples from both the UK and the US (carried out from May 31, 2012 to June 4, 2012), the prevalent impression of "Made-in-China" is "mass produced", among which, more than 60% correlate the tag "Made in China" with the badge "mass produced"; about 55% find Chinese products "cheap"; compared with 45% "unsafe"; 35% "junky"; 35% "unreliable" and another 33% "low-end".

So again, price is one thing, while design, innovation and quality are quite another.

As we aspire to set a new benchmark for the industry and impress overseas customers with what we deliver, we hope that they can finally spend some time, with ease, on actually choosing their favorite commodities on without pondering over the quality, as they know they are in safe hands.

The image of mass-production, ridiculously cheap yet unsound commodities and the distorted competition for that matter, has dire correlations. To be different, however, one would have to listen to one's customers and provide the solutions; and this is exactly what Jollychic has been doing all along.

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