K-Swiss Returns to Its Tennis Roots With Winning Apparel at The Australian Open

WESTLAKE VILLAGE, Calif., Feb. 9 /Xinhua-PRNewswire/ -- K-Swiss has been a leading brand in the tennis category for over forty years, and it was alive and well at the Australian Open. Cara Black (Zimbabwe) and Liezel Huber (South Africa) dominated the women’s doubles scene by beating rising stars Chan and Chuang while sporting their K-Swiss tennis apparel and footwear to bring home the victory.

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Much like the winning combination of this doubles team, the duality of the K-Swiss brand sets them apart from the competition. Not only a performance brand sought out for victory on the court, K-Swiss is recognized for its sleek and sophisticated style after the tennis match has ended.

In 2007 K-Swiss will continue to broaden its appeal both on and off the court with a more complete line of tennis and athleisure apparel. The apparel will range from $40 to $200 and will be sold in tennis specialty, athletic specialty, and better department stores. Alden Sheets, President of K-Swiss Apparel says, "The new apparel is built to win. We wanted to take all of the features that make the K-Swiss tennis shoes successful and incorporate them into the apparel collection. The apparel has classic styling, performance features, and an elegant simplicity." The new apparel will deliver to stores beginning in July 2007.

About K-Swiss

K-Swiss was started by two Swiss brothers who became avid tennis players after moving to Southern California. In 1966, they introduced the K-Swiss "Classic," the first all-leather tennis shoe. This shoe is still in the line today and is distinctive with a one-piece rubber outsole, the K-Swiss Classic Toe Design, the Five Stripes trademark on each side, trademark D-rings, and the D-Ring lacing system. Since then, K-Swiss has continued to build on its performance heritage with high quality footwear for serious tennis players as well as athletes by offering tennis, running, training, and athleisure sneakers for men, women, and children. In 2007 K-Swiss is adding to its portfolio with performance tennis, training, and athleisure apparel. K-Swiss is sold both domestically and internationally in tennis pro-shops, athletic specialty, department stores, and K-Swiss concept stores.

NOTE TO EDITORS: Jennifer Weiderman will be available for interviews, +1-818-706-5204.