METRO China Launches New Pricing Scheme and Service Enhancing Initiatives

2015-01-07 15:42 3218

SHANGHAI, Jan. 7, 2015 /PRNewswire/ -- METRO China announces the rolling out of a new pricing scheme and a series of initiatives to enhance customer services in all the 81 stores across the country, starting from January 8th, 2015.

Under the slogan of "Buying more pay less", METRO's new pricing scheme will grant additional 5% discount on purchasing 3 of the same item, and even up to 25% off on buying 6 selected items, on top of the already competitive shelf prices in the stores. Meanwhile, the new services including "Worry-Free Shopping", "Worry-Free METRO Mail", and "Smiling Ambassadors competition", are designed to greatly improve customer service level in all stores.

"Our new pricing scheme and customer service initiatives are important steps in making our stores more competitive and attractive to our customers. Through these moves we will not only accelerate the sales growth in the stores, but more importantly also to meet the expectations of our customers, especially small and independent businesses, and make METRO a competitive alternative to the wholesale markets in China." said Mr. Jeroen de Groot, President of METRO China.

New pricing scheme and services to enhance customer satisfaction

The core of METRO's new pricing scheme is to enhance the competitiveness of the shelf price, and to provide quantity-based discounts for almost all product categories. To assure attractive shelf prices, METRO China starts extensive price monitoring on over 80,000 important articles in the cities that METRO's store network covers. On top of the competitive shelf prices, METRO will give additional discounts to customers based on their purchase quantity and amount, namely 5% off on purchasing of 3 of the same items, and even as high as 25% discount on buying 6 of the selected items.

METRO will promote the new pricing scheme through multiple channels such as METRO Mails, official website, official WeChat account, and store decoration.

To further enhance customer satisfaction level, METRO China also will introduce a series of new services starting from January 8th, 2015:

  • "Worry-Free Shopping", piloting in Shanghai before rolling out to more cities, will allow customers to return goods unconditionally within 90 days of purchasing. (Some pre-defined categories like ultra-fresh, digital products, etc., are not included in this this service).
  • With the "Worry-Free Repairing" policy, customers will be able to rent free backup products from METRO stores in case their product purchased earlier is under repairing, such as televisions, microwave ovens, printers, telephones, fax machines, etc.
  • METRO Mail is the wholesaler's bi-weekly mail catalogue, offering many hot-selling products at very attractive prices. Under the new "Worry-Free METRO Mail" service, customers can enjoy free delivery of out-of-stock METRO Mail products when the stock is replenished.

In addition, customers may also participate in the "Smiling Ambassadors Competition" in all METRO stores to select store attendants who provide best services to customers.

About METRO Cash & Carry

METRO Cash & Carry is represented in 28 countries with over 750 self-service wholesale stores. With a headcount of about 117,000 employees worldwide, the wholesale company achieved sales of about € 31 billion in the financial year 2013/2014. METRO Cash & Carry is a sales division of METRO GROUP.  METRO GROUP is one of the largest and most important international retailing companies. In the financial year 2013/14 it generated sales of around €63 billion. The company operates around 2,200 stores in 31 countries and has a headcount of around 250,000 employees. The performance of METRO GROUP is based on the strength of its sales brands that operate independently in their respective market segments: METRO/MAKRO Cash & Carry - the international leader in self-service wholesale - Media Markt and Saturn - the European market leader in consumer electronics retailing - Real hypermarkets and Galeria Kaufhof department stores. 

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Profile of METRO China

In 1996, METRO Cash & Carry, the international leader in self-service wholesale, opened its first wholesale store in the international metropolis of Shanghai. The company was among the first to gain permission from the China Central Government to set up chain operations in all major cities in China. Over the last decade, the company has set its foot already in 56 cities with 80 outlets in operation in China. With a headcount of over 12,000 employees, the wholesaler is serving more than 3.8 million buying customers across the country.

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Source: METRO China