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Nutrastar Expands Distribution of its Functional Health Drink to Select Hotels and Restaurants in Changzhou

2011-02-09 09:58 1416

HARBIN, China, Feb. 8, 2011 /PRNewswire-Asia-FirstCall/ -- Nutrastar International Inc. (OTC Bulletin Board: NUIN), a leading producer and supplier of premium branded Traditional Chinese Medicine ("TCM") consumer products, announced today that it has expanded distribution for its functional health drink to include numerous hotels and restaurants in Changzhou, Jiangsu Province.

"The hospitality and restaurant industry has the potential to be a very lucrative market for our premium beverage product. The addition of these new distribution channels to include select hotels and restaurants not only gives our Ban Ke Chong Cao product access to more consumers on a daily basis, but also lays the groundwork for building the Ban Ke Chong Cao brand among one of our key target customer segments. We look forward to continuing to explore the hospitality and restaurant market as we expand our distribution channels in Jiangsu and across China," commented Ms. Lianyun Han, Founder and Chief Executive Officer of Nutrastar.

The new channels expand Nutrastar's "Ban Ke Chong Cao" drink presence to now over 90 Points of Sale ("POS") within Changzhou, including more than 50 supermarkets and convenience stores, 29 hotels and 10 restaurants. Changzhou, the site of the drink's initial rollout in Q4 2010, is situated in China's affluent Yangtze Delta region about 160 kilometers west of Shanghai and has a population of roughly 4.5 million people.

About Nutrastar International Inc.

Nutrastar is a China based leading producer and supplier of premium branded TCM consumer products including commercially cultivated Chinese Golden Grass ("Cordyceps Militaris") and functional health beverages. Cordyceps Militaris is one of the most highly regarded herbal nutrients in TCM. The Company believes it is the largest manufacturer of bioengineered Chinese Golden Grass in China, ranked by volume, according to China Market Monitoring Center (CMMC), accounting for approximately 19% market share in China. The Company is headquartered in Harbin, capital of Heilongjiang province, with 317 employees, 21 in R&D, and 140 in sales and marketing. The products of Nutrastar are sold throughout China via a direct and distribution network that covers more than 10 provinces. More information may be found at http://www.nutrastarintl.com/ or e-mail: ir@nutrastarintl.com

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Safe Harbor Statement

This news release contains "forward-looking statements" relating to the business of Nutrastar International Inc. and its subsidiary companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks contained in reports filed by the Company with the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. . You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Other than as required under the securities laws, the Company does not assume a duty to update any forward-looking statements to reflect events or circumstances after the date hereof.

For more information, please contact:

 

 

 

 

Robert Tick, CFO

 

 

Nutrastar International Inc.

 

 

Email: roberttick@nutrastarintl.com

 

 

 

 

Howard Gostfrand

 

 

American Capital Ventures

 

 

Tel:  +1-305-918-7000

 

 

Email: info@amcapventures.com

 

 

 
Source: Nutrastar International Inc.
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