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SkyPeople Fruit Juice, Inc. Retains The Piacente Group, Inc. as Strategic Investor Relations Consulting Firm

2008-11-06 15:12 1381

XI'AN, China, Nov. 6 /Xinhua-PRNewswire-FirstCall/ -- SkyPeople Fruit Juice, Inc. (OTC Bulletin Board: SPFJ) ("SkyPeople") ("the Company"), a leading processor and manufacturer of concentrated apple, kiwifruit, pear and other fruit juices and fruit products in the People's Republic of China, today announced that it has retained The Piacente Group, Inc. ("TPG"), a full service investor relations consulting firm based in New York City. TPG will assist SkyPeople in implementing investor communications and Wall Street outreach programs aimed at introducing the financial community to the Company.

"The Piacente Group has an impressive track record of developing and implementing strategic investor relations programs for China-based companies like SkyPeople," said Mr. Yongke Xue, Chief Executive Officer of SkyPeople. "As we embark on our next phase of growth, we look forward to collaborating with The Piacente Group to raise our visibility in both the investment community and with the financial media, via the effective communication of our business strategy and growth initiatives."

Brandi Piacente, President of TPG, stated: "As a leading processor and manufacturer of fruit juice and fruit juice products in China, we believe SkyPeople presents a compelling value proposition to the investment community and possesses the qualifications to take a distinctive and leading position in a growing industry. We welcome SkyPeople as a valuable addition to TPG's portfolio of high quality, China-based companies, and look forward to partnering with management to implement a strategic and targeted investor relations program to assist the Company in enhancing value for shareholders."

About The Piacente Group, Inc.

The Piacente Group, Inc. is a full service investor relations and financial communications consulting firm based in New York City with offices in San Francisco and Beijing. The Piacente Group develops and implements strategic programs aimed at broadening investment community sponsorship through best practice execution. The Piacente Group is dedicated to providing clients customized solutions in a dynamic investment environment. For more information, please visit http://www.tpg-ir.com .

About SkyPeople Fruit Juice, Inc.

SkyPeople Fruit Juice, Inc. is a holding company for Shaanxi Tianren Organic Food Co., Ltd. Shaanxi Tianren is a company organized according to the laws of the People's Republic of China. SkyPeople's main products are concentrated apple, kiwifruit, pear and other fruit juices for domestic and international consumers. Its brand, HEDETANG, is positioned as a high quality, healthy and nutritious juice concentrate and clear juice product used both as an ingredient component in other products and an end-use juice concentrate product. Shaanxi Tianren owns the largest kiwifruit plantation in China and is a leading worldwide producer of concentrated kiwifruit juice. For more information, please visit http://www.skypeoplefruitjuice.com .

Forward-Looking Statements

This press release contains certain "forward-looking statements" that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management's current expectations. Such factors include, but are not limited to, the Company's ability to obtain the necessary financing to continue and expand operations, to market its products in new markets and to offer products at competitive pricing, to attract and retain management, and to integrate and maintain technical information and management information systems, political and economic factors in the People's Republic of China, compliance requirement of laws and regulations of the PRC, the effects of currency policies and fluctuations, general economic conditions and other factors detailed from time to time in the Company's filings with the United States Securities and Exchange Commission and other regulatory authorities. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

For further information, please contact:

SkyPeople Fruit Juice, Inc.

Ms. Spring Liu, CFO

Tel: +1-818-390-1272

Email: springliu@skypeoplejuice.com

The Piacente Group, Inc.

Ms. Brandi Piacente, President

Tel: +1-212-481-2050

Email: brandi@thepiacentegroup.com

Source: SkyPeople Fruit Juice, Inc.
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