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DUBAI, United Arab Emirates, Nov. 15, 2016 /PRNewswire/ -- Energy giant Total, and the Badminton World Federation (BWF) recently extended their partnership to include another premier global badminton event. As a result, Total is now an official sponsor of the Dubai World Superseries Finals -- the badminton season finale tournament -- until the end of 2017.
As the official energy partner, Total is committed to providing strong support in all activities and promotion for the Finals.
Total and BWF first announced their landmark partnership in 2015 which will continue until 2018 with Total being title sponsor for all BWF Major Events (TOTAL BWF Sudirman Cup, TOTAL BWF Thomas & Uber Cup Finals, TOTAL BWF World Championships), and a partner of the MetLife BWF World Superseries in China, India, Malaysia and Indonesia until 2017.
"I am pleased, on behalf of the BWF, to welcome Total as a partner in the Dubai World Superseries Finals," stated BWF President Poul-Erik Hoyer. "As the season finale of the MetLife BWF World Superseries, this prestigious tournament brings together badminton's best performers and some of our most celebrated stars. In this Olympic year, we are also guaranteed to witness the Rio 2016 champions among those vying for a share of the lucrative jackpot.
"We are confident that Total will see the value of partnering with us on this event and BWF thanks Total for its continued commitment to badminton."
In its continued effort to expand its branding activities outside the motorsports arena, Total sees common characteristics between its key products and badminton -- powerful performance, technologically advanced precision, and especially endurance.
"Total is always pushing the boundaries when it comes to the performance and endurance of car engines with our TOTAL QUARTZ lubricants," said Mr Stephane Lagrue, Specialties Vice President, Total Marketing & Services Asia Pacific. "The same values and attributes can be applied to badminton, which is a racket sport that requires agility, performance and stamina, especially during bursts of attack and defense. We are excited about extending our partnership with BWF outside Asia and look forward to ending the badminton season finale on a high note."
Press contact:
Red Agency Singapore for Total
Jeffrey Goh
+65 6317 6600
jeffrey.goh@redagency.asia
About BWF
BWF is the international governing body of the sport of badminton, recognised by the International Olympic Committee. It is the successor organisation to the International Badminton Federation (IBF) which was founded on 5 July, 1934. The IBF was rechristened the Badminton World Federation in 2006.
The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.
The BWF's vision is to make badminton a leading global sport accessible to all -- giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience, and to create innovative, impactful and sustainable development initiatives.
The Badminton World Federation (BWF) has its headquarters in Kuala Lumpur, Malaysia, with 185 member associations worldwide.
Websites: www.bwfbadminton.com and www.bwfcorporate.com
About Total
Total is a global integrated energy producer and provider, a leading international oil and gas company, and the world's second-ranked solar energy operator with SunPower. Our 96,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.
Websites: www.total.com / www.lubricants.total.com
About Total in Asia Pacific-Middle East
The Marketing and Services branch for Asia Pacific-Middle East is headquartered in Singapore. Employing over 4,600 employees and present in 42 countries, our teams are driven by innovation and growth bringing to our customers a wide range of products and services including retail networks, lubricants, LPG, special fluids, aviation and transport fuels.
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