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tootoo.com on Learning from the Successful Experiences of Bosideng

2008-09-23 21:42 2270

BEIJING, Sept. 23 /Xinhua-PRNewswire/ -- Apparel information in tootoo.com ( http://www.tootoo.com/) shows that Bosideng has introduced its’ new line at the 10th Jiangsu International Fashion Festival. With the theme of ‘Nature, Human, Spirit,’ the event was considered the most attractive yet because of its modern and fashion forward visuals. Except the down jacket ( http://news.tootoo.com/Apparel_Fashion/Apparel/ ), Bosideng also showcased other lines focused on women and men’s casual wear ( http://www.tootoo.com/buy-man_casual/ ), highlighting the enterprise’s desire to expand their products into news markets.

(Logo: http://www.prnasia.com/sa/200806051826.jpg )

Bosideng pays most attention on both brand and design. Bosideng insists on one core ideology -- to make a brand name that all people can afford. As a result, the Company has enjoyed the best sales volume throughout China over the last thirteen years, taking one third of the gross Chinese market. Some believe Bosideng to be the only truly world famous Chinese brand of China’s apparel industry ( http://www.tootoo.com/w-Apparel_Fashion/ ). At present, it owns about four name brands, five resound brands and thirteen National Inspection-Free productions. The brand value of Bosideng has reached about 15 billion Yuan in 2007. The board chairman said Bosideng’s special culture is creativity, high quality, technology and integrity. Bosideng is trying to build their own professional clothes lines, with the aim of making the Company the first name brand of the multinational corporation in China. In 2008, Bosideng will cooperate with a famous brand in England to open hundreds of specialty stores of men’s clothing: the first two of which will be opened on September 23 in England, establishing a precedent for Chinese men’s clothing in entering the European market.

These successful experiences of Bosideng have led to the China Textile Commerce Association to call for all apparel enterprises to learn from these experiences and upgrade their own cultural value of their respective brands.

For more information, please contact:

tooToo.com

Tel: +86-10-9510-5561

Fax: +86-10-6584-9900

Email: service@tootoo.com

Address: 19th Floor, Block One, Majestic Towers,

Gongti Dong Road, Beijing, 100020 China

Post Code: 100020

Source: tootoo.com
Keywords: Fashion
collection