China Summit on Strategic Communications Scheduled Nov. 8-9 at Tsinghua University in Beijing

Senior corporate and government leaders will explore the intersection of commerce, popular culture and government affairs in China

BEIJING, Sept. 3, 2012 /PRNewswire/ -- Top leaders in business and government communications, public relations and public affairs will share strategies that enhance brands and reputation for their organizations and discuss methods to increase the value of strategic communications at the China Summit on Strategic Communications on November 8-9 at Tsinghua University in Beijing.

The agenda, faculty and registration information is available at Discounts for early registration are available until October 12.

The Strategic Summit will explore how new communications strategies are advancing commercial, cultural and nation branding for China. With engaging keynote speakers, case studies and interactive discussions, the Strategic Summit will build on a format used at the popular and highly-rated National Summit on Strategic Communications organized annually in Washington DC.

Featured Speakers:

  • Su Qiucheng, Chairman of Chinese Public Relations Association, will open the Strategic Summit with remarks about the role and value of public relations and strategic communication
  • Steven Guanpeng Dong, Chair of Institute of Public Relations and Strategic Communications at Tsinghua University, will moderate the panel of senior spokesmen in China. Guests including Wanghui, Director of Information Office of Beijing Municipal Government, Wu Heping, former spokesman for the Ministry of Public Security, and Mao Qunan, spokesman for the Ministry of Health 
  • A senior executive from State-owned Assets Supervision and Administration Commission of the State Council, will provide insights on the role and value of public relations in large state-owned enterprises
  • Senior officials from the Ministry of Health will engage in a panel discussion about harmonious doctor-patient relationships and reputation management of hospitals
  • Marie Han Silloway, Chief Marketing Officer of Starbucks China, will share a case study about cross-cultural consumer behavior and communications strategies used to achieve success in for Starbucks in China
  • CSR research expert Amy Ng will moderate a panel discussing how strategic communications is advancing socially responsible organizations inChina Leading scholars from Tsinghua University, Fudan University, Zhongshan University, People's University and Communication University of China and other colleges, will discuss the development of education in strategic communication and public relations in China
  • Senior managers Kevin Wang of Edelman; Chris Deri of Burson-Marsteller; Jessica Yu Aiting of Hill & Knowlton, and Mao Yuhui of Blue Focus also will speak on trends in public relations
  • Program content at the China Summit is at a high level, yet practical, and is designed to attract senior executives, government ministers, communications directors, public relations professionals and public affairs officers from corporations, the military and government who are actively addressing critical issues facing organizations today. Simultaneous Chinese-English translation will be provided at the Summit.

The 2012 China Summit is co-hosted by the Institute for Public Relations and Strategic Communications, located at Tsinghua University, and Grupp Global Partners LLC, an international management consultancy. The Strategic Summit is sponsored by Edelman. PR Newswire is the media partner and the American Chamber of Commerce in China is the association partner to the Summit.

Participants will take away actionable strategies addressing today's top communications challenges.

  • Creating organizational cultures which value communications
  • Learning how organizations launch brands in China and globally
  • Understanding China's new demographics and the interests of stakeholders
  • Synchronizing and integrating department and business functions
  • Using fact-based information to lead thought in social media
  • Identifying effective and persuasive metrics to prove the value of communications
  • Using next-generation technologies to reach target audiences
  • Communicating to build partnerships across geographies and diverse cultures
  • And Much More

"The challenge for government and private sector leaders is to use comprehensive new communication strategies to successfully promote their interests, policies, and objectives," said Robert W. Grupp, Summit Director.

"China's economic resilience and national image are inextricably linked to our collective ability to communicate successfully and engage with a diverse and changing stakeholder universe, said Dr. Steven Guanpeng Dong, IPRSC Chair and Director. "The China Summit on Strategic Communications will provide strategies to do that."

Register now to reserve your place. Visit for full conference details and to register.

About the Institute of Public Relations and Strategic Communications

IPRSC, established at Tsinghua University in Beijing, is the premiere organization specialized in public relations and strategic communications. The IPRSC brings knowledge and expertise in the form of academic research and professional training to the government, companies, NGOs and individual professionals. IPRSC carries out projects at the state, ministry, provincial and university levels and contributes to China's growth, harmony and sustainable success. 

About Grupp Global Partners LLC

Grupp Global Partners is a consulting firm that provides corporate communications, public relations and public affairs strategies and solutions for organizations operating across the world. The firm provides access to a unique team of public relations and marketing professionals, brand and creative specialists, business people, former diplomats, trade negotiators, journalists and intelligence officers. 

Source: China Summit on Strategic Communications