New Website Will Act as Hub for brands and Authority on Beauty
NEW YORK, May 15, 2012 /PRNewswire-Asia/ -- Coty Inc., a leading global beauty company, unveiled today its new corporate website, www.coty.com. The site's fresh look and feel modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.
Iris Worldwide, an independent, integrated marketing agency, created the new website, bringing Coty's distinguished portfolio of brands to life. The new site incorporates the most current content from each of Coty's 50+ brands' Twitter, Facebook and YouTube pages, creating a continuously evolving site.
"The refreshed Coty website provides a live snapshot of a brand's world through a real-time, socially-enabled experience," said Sean Reynolds, global creative director at iris. "The new site construction pays homage to each brand, granting them control over their individual pages in order to convey a unique brand personality."
Coty's brands include adidas, Beyonce, Calvin Klein, Davidoff and Rimmel. The site highlights the company's balanced portfolio of fragrance, color cosmetics, nail, and skin and body care labels. Geared towards current Coty employees, prospective talent, media, investors and consumers, the site is unique in its wide range of audiences and serves as a looking glass into Coty's unique corporate culture.
"We are thrilled to announce the launch of our new corporate website, which we feel better represents our culture, constantly evolving brand portfolio and rich history," said Coty CEO Bernd Beetz. "By incorporating social media, we are bringing Coty content to a higher level, providing users with accurate, up-to-date information in one central location."
The site also features a newsfeed, located on the home page that will highlight brand news and press releases.
"The new website works for everyone within the brand world – from consumers, to brand managers," continued Reynolds. "Creating a site that works across the whole Coty brand portfolio, whilst retaining an intuitive ease of use, has made the project both challenging and unique."
Iris Worldwide has been working with Coty since 2008. The agency's previous work with Coty includes the creation and execution of Beyonce Parfums global website and Facebook page; the Madonna Truth or Dare website; Faith Hill and Tim McGraw's Soul2Soul website and Facebook page and Rimmel London's fully integrated social media strategy and activation.
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry.
Today Coty Inc. is a recognized leader in global beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 135 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Truth or Dare by Madonna, Vera Wang, Vivienne Westwood and Wolfgang Joop.
The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Beyonce Knowles, Celine Dion, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.
Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Paco Rabanne, Prada, Shakira and Valentino in the United States and Canada.
For additional information about Coty Inc., please visit www.coty.com.
1. Not available in North America
About iris Worldwide
Iris Worldwide is an independent, integrated marketing agency with offices in New York, Atlanta, Miami and Mexico City. Iris creates Extraordinary Ideas that deliver Extraordinary Results for some of the most innovative brands in the world including Coty Inc., Reckitt Benckiser, Sony, adidas, Reebok, InterContinental Hotels Group, Coca-Cola and Diageo.
Over the past 13 years, iris Worldwide has distinguished itself from other agencies by building deep capability across digital and social media, retail and property activation and CRM and loyalty marketing. This allows the agency to develop strategic and creative marketing solutions that provide competitive cut through by being interesting, valuable and a part of popular culture.
Launched in London in 1999, iris Worldwide is one of the fastest growing marketing networks in the world and today has over 1000 employees working in 13 countries across the Americas, Europe and Asia.
