BEIJING, Nov. 12, 2020 /PRNewswire/ -- Forrester (FORR: NASDAQ) predicts that 2021 will be the year that every company will double down on technology-fuelled experiences, operations, products, and ecosystems. According to Forrester's Asia Pacific 2021 Predictions for China, released today, the success of organisations will depend on how quickly and how well they harness technology to enable their workforce in the new normal and build platforms that differentiate them.
Forrester's Predictions reports analyse the dynamics impacting different industries and disciplines, including changing consumer behaviours, customer experience, employee experience, marketing, and technology. Key 2021 Predictions from Forrester for Asia Pacific include:
"The pandemic accelerated the need for digital transformation," said Steven Zou, country manager for China at Forrester. "The current economic climate has increased the urgency for every enterprise to embrace technology as a strategic asset. Asia Pacific is finally entering a decade of a digitally levelled playing field. Firms in the region will be at par with or even exceed the rest of the world in terms of technology-driven business model innovation. COVID-19 affected Asia Pacific first, and we expect it will also be the first to emerge from the crisis."
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