ESSEN, Germany, March 20, 2018 /PRNewswire/ -- Recently, the results of the 2018 Red Dot Design Award were officially announced. Four products of MINISO (the Japanese designer brand) won the Red Dot Design Award of 2018. MINISO has always advocated the life philosophy of "simple, natural and quality." Thus, most of their products are simple, fashionable, creative, good-looking and favored by global consumers.
The Red Dot Design Award, which is internationally recognized as one of the world's top industrial design awards, was founded by German Design Council and has over 60 years of history. The four awarded products of MINISO are: the U-Fan (U-shape mini fan), the CirXquare Mini Fan (with portable power source), the Collapsible Neck Pillow and the Wave Book. Good design can improve the added value of products and interesting ideas can make daily life full of surprise. MINISO certainly achieves these characteristics, which makes daily used products equipped with vitality.
While sticking to the core principle of "high quality but low-price," MINISO also pays high attention to the appearance of products. Mr. Ye Guofu, the global co-founder and CEO of MINISO always says that the design cost of MINISO is over RMB 100 million per year, and this number is increasing year by year. Good product must come from good designers. On one hand, MINISO has fostered many outstanding designers to expand its designer team and to unify its design style; on the other hand, it has enlisted top designers from different countries such as Denmark, Sweden, Norway, Japan, South Korea and China. In addition, considering the target consumers of MINISO are mainly the 15-35 year old young people, such as college students and white-collar workers, MINISO carried out cooperation with colleges and universities this time. Among the winners of the Reddot Design Award, some of them are from Guangzhou Academy of Fine Arts.
So far, MINISO has opened more than 2,600 stores in 62 countries and regions, with USD 1.8 billion revenue in 2017. With its expansion to the world, MINISO has developed a designer sharing platform, by which factories (production), designers (design) and stores (channels) eventually form an industrial chain closed loop. Only in this way can it continuously introduce more good-looking products to consumers and let them enjoy the pleasant experience from design.
