Esprit Will Utilize Mood Media's Proprietary Technology Throughout its Retail Stores in Mainland China
TORONTO, July 24, 2012 /PRNewswire-Asia/ -- Mood Media, parent company of Muzak and DMX and the world's leading in-store media solutions provider, today announced that it will further expand its presence in the Chinese market through a new agreement with Esprit. Starting in July, Mood Media will provide Esprit stores in Mainland China with a custom music program, via its IP based media player.
This is the latest expansion for Mood Media who creates sensorial experiences by integrating music, visual and scent media to drive point-of-purchase sales for customers in currently 40 countries throughout North America, Europe, Asia and Australia.
"The partnership with Esprit is a real opportunity for Mood Media to demonstrate to the Chinese marketplace the positive impact that our innovative in-store media solutions can have on the customer experience and ultimately their brand loyalty," said Lorne Abony, Mood Media CEO and Chairman. "We know the potential for growth in China is enormous and we're excited to establish Mood Media's presence in the country."
When selecting an in-store music provider for its retail locations in China, Esprit required a PCI compliant provider with a China Compulsory Certificate that could deliver the latest in-store solutions, along with strong technical support.
"We had a list of demands to meet for our retail stores in China, and Mood Media far exceeded our criteria," said Holly Li, CEO, Esprit China. "Mood Media has the expertise, technology and global support team Esprit needs as we expand our business in China."
Upgrading Esprit's current CD player system to Mood Media's Internet-based solution will help Esprit dramatically improve the efficiency of its music program in China. Esprit will now be able to instantly refresh its playlists—a process in the past that could take several weeks to months by sending CD updates through the mail from Esprit's headquarters in Germany to China.
"At the touch of a button we can now make changes to our playlists and update content," said Li. "The solution is saving us time, while also providing us with access to one of the most expansive music libraries in the world."
Mood Media's local office in Hong Kong will oversee the installation of the audio systems and will provide toll-free support in Mandarin to all Esprit stores in China if needed.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine is a leading in-store media specialist that helps its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 580,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia. Through its subsidiaries Mood Media, Muzak, DMX and Mood Entertainment, Mood Media Corporation's products and services reach 100 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
For further information about Mood Media, please visit www.moodmedia.com.
About Esprit
Esprit is a leading global fashion brand offering style and quality made to last. The Esprit brand stands for inspiring women's, men's and kids' collections for all occasions, offering consistent value and attractive prices. Founded in San Francisco in 1968, Esprit still carries the DNA of a creative and responsible fashion brand with Californian heritage. Esprit is listed at the Hong Kong Stock Exchange since 1993.
The company is represented in more than forty countries, distributing its fashion wear in over 1,100 directly managed retail stores and over 11,000 controlled-space wholesale point-of-sales internationally. Esprit licenses its trademark to third party licensees that offer non-apparel precuts abide by Esprit's quality standards and brand essence.
