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- optimized access from all iOS and Android mobile phones without redirecting to a different URL
-- enjoyable reading experience and convenient social media sharing for users amplify the visibility of corporate messaging and news releases
BEIJING, March 19, 2014 /PRNewswire/ -- PR Newswire today announced the launch of a new mobile website for the Asia-Pacific region. The new mobile website includes Simplified Chinese, Traditional Chinese, and English versions. Mobile phone users can access http://www.prnasia.com directly through their mobile phone's browser.
The launch of the trilingual mobile website for the Asia-Pacific region greatly expands PR Newswire (@PRNewswire)'s mobile presence. The upgraded website provides users in mainland China and other Asia-Pacific regions with many options and features, including fast and convenient searches through mobile phones as well as browsing and sharing of news releases, photos, videos, and other corporate messaging. Leveraging the widespread popularity of 3G networks and increasing migration to mobile phones for consumption of news will significantly enhance the visibility of a corporate news release.
The new mobile website is fully optimized for all the popular mobile phone operating systems including Apple iOS and Android, and automatically adapts the text, photos, videos, and other components of a new release to the screen of the mobile phone in the user's hands, assuring a visually pleasing reading experience. Users can readily share releases with their WeChat friends circle as well as on Sina Weibo, Tencent Weibo, and other social media sites. Besides, they can link their social-media accounts to log in easily and comment on content that they are interested in.
The new mobile website's product and service channel also provides a convenient and fast channel for users who need to keep up with PR Newswire's industry-leading corporate communication services. In addition, PR Newswire's widely-acknowledged blog brand PR Newswire for Bloggers (@PR Newswire for Bloggers) and Beyond PR, the English-language blog for the Asia-Pacific region, offer corporate communication and marketing communication experts a mobile reading window so they can keep up with the latest trends and happenings while reading about new techniques and recent use cases in the global corporate communication sector.
Lynn Liu (@Panda), senior manager for new media at PR Newswire China, said, "PR Newswire owns the world's most-visited website in the corporate communication sector, with visits originating from mobile phones increasing significantly year by year. In China, PR Newswire's corporate news release mobile distribution network has grown to include 20 mobile news channels, including Sohu, NetEase, Sina, Baidu, XianGuo, and China Mobile, which, combined, encompasses more than 1.2 million mobile subscribers. The launch of the multiple-language mobile website in the Asia-Pacific region will help companies further enhance the effectiveness of the mobile communication component of their news releases, while providing users with enjoyable mobile reading and social sharing experiences."
