ZAFUL Presenting in Affiliate Summit Las Vegas, Fostering Internal Transformation in Affiliate Marketing

2019-01-09 02:07 689

LAS VEGAS, Jan. 9, 2019 /PRNewswire/ -- Yesterday, ZAFUL joined Affiliate Summit for the first time in Las Vegas with over 6,000 digital marketers from around the world. To maintain and explore affiliate cooperative relationship and learn from the best in the industry, ZAFUL is planning to get engaged with more premier global events to foster internal transformation in affiliate marketing.

Affiliate Summit in Las Vegas
Affiliate Summit in Las Vegas

Global stage, global partners

For years, ZAFUL has been working with global partners such as ShareAsale, LinkShare, linkconnector and webgains to boost business performance. Affiliate Summit is the first event for ZAFUL to have the face-to-face brand development and relationship maintenance. The affiliate platforms of ZAFUL have grown several times more than those of 2 years ago, and it has come to the stage when ZAFUL starts to take better care of those business relationship and performance.

As affiliate develops, it is growing into a system of high-value partnerships, rather than just "add-on value" for marketing organizations. Traditional relationships are giving way to more nuanced endeavors, and influencer marketing emerges as a new potential revenue stream as well. "Working with ZAFUL has been a good journey these years, and win-win partnership is our common goal." One of ZAFUL's affiliate partners said on Affiliate Summit.

Networking lounge in exhibtion hall
Networking lounge in exhibtion hall

ZAFUL's affiliate marketing strategy in 2019

In the stats of 2018, around one tenth of ZAFUL sales comes from affiliate marketing, which indicates the important role that affiliate marketing plays inside ZAFUL. By attending international events and getting engaged with global partners, ZAFUL is transforming its internal affiliate strategy and content structure to upgrade the performance to its next level.

So far, only 5% of ZAFUL's affiliate marketing is focused on quality content, which is one of the main directions for optimization in 2019. According to Yue Guo, the Affiliate Manager, ZAFUL will allocate more manpower and offer independent management mechanism and incentive policies in content networking. Integrating with influence marketing with also be a direction to increase the level of resources utilization.

Ivy Li, the Traffic Operator of ZAFUL, gave her insights in affiliate marketing. "Although affiliate marketing shares a comparatively murky position in the marketing spectrum, it still has a unique value in e-commerce business with a high ROI. In 2019, we are standardizing all the affiliate cooperation workflow and enhancing precision management in affiliate platforms and publishers."

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Founded in 2014, ZAFUL is devoted to providing trendy and cost-efficient fashion-related products for all the young women worldwide. In 2018, ZAFUL was ranked 34th in Top 50 China Export Brands by BrandZ, the world's largest brand equity database. So far, ZAFUL has acquired 10 millions registered users online with 18 million monthly active users on average, covering consumers in over 180 countries. ZAFUL's vision is to become the leader in online fast fashion.    

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Source: ZAFUL