PR Newswire Strengthened its Distribution Network with the addition of 325 New Content Partners in Asia Pacific
325 content partners were added in 2023, bringing the total number to a whopping 2.2K+ in APAC 13K more journalists have opted in to receiving press releases from the wire service provider in real-time, bringing the total to 100K active contacts in APAC HONG KONG, Feb. 2, 2024 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media services, remains at the forefront of the PR news industry with an ever-growing pool of content partners, journalists, and influencers in the Asia-Pacific Region. This remarkable achievement has been made possible by the support of more than 2.2K content partners, and 100K journalists across the region, fostering unparalleled growth and enhanced access to news sources. The continuous expansion of PR Newswire's content partner portfolio in 2023 demonstrates the organization's commitment to connecting clients with a wider audience, enabling them to generate impactful engagement and reach through a trusted distribution channel. Highlights of PR Newswire's Content Partnerships in APAC Key content partnerships were secured in different markets: Greater China: PR Newswire secured 179 partnerships, which include 124 in mainland China, 25 in Hong Kong, 6 in Macau and 25 in Taiwan. Some notable wins include China Daily, China Energy, FT Chinese, China.com, China Reports, Macau News Agency, LINE TODAY, ESGN, Blockchain News, Economic Daily News (Taiwan), The News Lens, DigiTimes and Quament. Japan: 2023 saw twice as many content partnerships as the previous year. This successful streak continued when PR Newswire resumed cooperation with Kyodo, Japan's largest news agency. Puzzlepiece Inc., Iwate Nippo, and Pacific Bridge Media & Consulting, Inc. are some of our newly added partners for the year. South Korea: It was also a year of meaningful growth for the region as it saw 31 additional influential media outlets added in 2023, such as, ZUM, Newstong and Blockchain Today. Australia and New Zealand: PR Newswire's valuable collaboration with Australian Associated Press (AAP) continues to grow, further enhancing the ANZ local media coverage. Southeast Asia: A total of 94 sites were added in the Southeast Asia markets, including The Manila Times, The Malaysian Reserve, Vulcan Post, and Vietnam Plus, which is under the national news agency of VNA. Antara in Indonesia, a national news agency is also among some of the key newly added content partners in 2023. All reflecting the company's commitment to delivering impactful and widespread coverage across these vital regions. Additionally, PR Newswire achieved a significant milestone in 2023 by adding 13K journalists to its database in the Asia Pacific region, bringing the total number of journalists in its network to an impressive 100K, emphasizing the platform's continued growth and expanding reach across the region. PR Newswire APAC Network Overview Global Network Enhancement PR Newswire has partnered with two of the largest national news agencies in India, PTI and ANI, enhancing our India Premium circuit. These additions will not only guarantee distributions to the networks of the two agencies, but also to 10-20 more news portals in India. Two significant partners were signed globally, including Associated Press (AP), which has begun feeding PR Newswire's content to 1.2K of its international media outlets across North America, LATAM, EMEIA, and APAC. PR Newswire also added new Yahoo sites to its network and gained extended access to some of Yahoo's international sites in different countries and regions, including Brazil, France, Germany, Hong Kong, Latin America, Singapore and Taiwan. Connecting Businesses with the Media In 2023, PR Newswire held several events in mainland China, Ho Chi Minh City, Hong Kong, Taipei, Singapore, Sydney, and Jakarta connecting the PR and Media professionals. Media tour events aimed to give the PR professionals a peek into the behind-the-scenes of the process editors & journalists undergo by visiting their offices and studios. Media gathering events were held in several cities aiming to connect the media industry and share the latest findings. Clients and staff of PR Newswire on a media tour. A media gathering event hosted by PR Newswire. Outlook and Commitment for 2024 "The addition of content partners in 2023 is a humbling testament to PR Newswire's continued efforts in striving for excellence in our products and services, while maintaining the growth of our content network and journalists," said Lynn Liu, Vice President of Audience Development and Distribution Services at PR Newswire. He adds that, "As we look towards 2024, we are fully committed to continuously enhancing our network capabilities in the Asia Pacific region." There are also exciting plans for 2024 with the introduction of new products, including the highly anticipated APAC Premium English Circuit. This circuit will encompass an extensive network covering key markets such as China, India, Southeast Asia, Australia, and New Zealand. Securing an extensive network of content partners allows the clients of PR Newswire to nurture more long-term relationships and networking opportunities in the future. A more mutually beneficial partnership can pave the way to more collaborations, which would inherently drive growth and conversions for communications professionals. To learn more about the network of PR Newswire, visit www.prnewswire.com/apac About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.
PR Newswire Host Media Tour at Bloomberg Hong Kong Attended By Senior PR & Communications Professionals
News production and publishing policies are shared by the editorial team. HONG KONG, Oct. 12, 2022 /PRNewswire/ -- PR Newswire recently hosted a media tour at Bloomberg Hong Kong, with more than 20 PR and marketing professionals in attendance welcomed by the Bloomberg editorial team. The PR Newswire team visited the multi-functional office of Bloomberg, the global financial media industry leader, and learned about news production and release policy from their editorial teams. Media Tours are one of the regular initiatives the PR Newswire team organizes in their 9 locations across the Asia-Pacific. The events tighten the communications gap between PR professionals and the media and offer both sides the opportunity to learn more about each respective profession and industry. The tour in Bloomberg, Hong Kong tour, brought the group through the various new studios, video studios, control rooms, and the recreation area, where the participants enjoyed an unlimited supply of drinks & nibbles as befitting of Bloomberg's renowned friendly corporate culture. Apart from the tour, there was a sharing session led by the News Directors, Anchors & production team members from Bloomberg about their day-to-day challenges and the latest development in the finance media landscape. They also answered some burning questions from the audience, including their view on trending topics like environmental, social, and corporate governance (ESG), as well as tips on getting noticed out of thousands of pitching emails in their inbox. Bloomberg Anchor David Ingles introduced the news production process to the attending relations and marketing specialists. The Bloomberg News production team members explain how they work with anchors. PR Newswire regularly organizes online & in-person events for PR & Communications professionals & the media professionals to network and learn the latest development in the community. The company's Audience Development team maintains an extensive & up-to-date media network in each region and is the driving force for such events. Contact us at hkmedia@prnasia.com if you would like to host the next Media Tour at your outlet. About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.prnasia.com for more information.
Cision Releases Cision Connect, Empowering Communicators to Perform More Meaningful Media Outreach
CHICAGO, Oct. 15, 2020 /PRNewswire/ -- Cision, an industry-leading earned media communications management and media advisory platform, today announced the launch of Cision Connect - a brand new relationship management solution for PR and communications professionals. With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place. Cision Connect is built on the foundation of Cision's media and influencer database to help communicators effectively target, pitch and build stronger relationships with the media. Cision Connect delivers powerful media profiles, with more contact information, performance metrics, social details, pitching tips and content streams. Cision Connect is integrated into the Next Gen Cision Communications Cloud, allowing users to instantly surface top journalists and browse complete recent coverage right from influencer profiles. Users can enhance their outreach with Cision Story Kits to deliver pitches in an organized manner and receive detailed data such as who viewed, time active and actions taken. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8796351-cision-releases-cision-connect/ Learn more about Cision Connect. "Cision's strong reputation is built upon our customer-oriented innovation and customer satisfaction," said Abel Clark, CEO at Cision. "Cision solutions allow companies and brands of all sizes to stay relevant and engaged with their customers and stakeholders in our rapidly changing world. We are confident that with Cision Connect we will again delight our customers and help solve another of the key challenges PR and communications professionals are facing." Complete with intuitive searching and intelligent filtering technology, Cision Connect allows users to easily discover media profiles of the journalists and social influencers that are most relevant to them. Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results. Customers are also equipped to manage their media relationships through automatic team activity tracking, pitch performance metrics, and the ability to measure the outcomes of their outreach. Users can analyze the success of their outreach with key statistics such as email opens and unsubscribes, and view the ROI of their communications campaigns using the monitoring and analytics available in the Next Generation Cision Communications Cloud. With Cision Connect, PR and communications professionals will now have: The leading combined traditional media and social media influencer database: Cision Connect provides 1.4 million expertly curated journalists, outlets and opportunities vetted by Cision's dedicated research team that makes over 20,000 updates a day, along with 1 billion social influencer profiles all in one place. Powerfully simple searching: Users can just start typing and Cision Connect instantly offers suggestions for topics, influencers, reporters, editors, outlets and more. Filter by contact type, geography and/or our expertly curated beats and topics to find the perfect match for a pitch. Curated, master profiles: Powerful profiles which include more contact information, performance metrics, social profiles, pitching tips and content streams. Cision Connect automatically links media contacts with their coverage, making it easy to see the most recent articles from journalists and identify reporters based on the content they're publishing. Fast, effortless list building: Browse media profiles and add them to new or existing lists from search results using Cision's new Author Cards -- condensed profiles highlighting key information. Workflow integration: Users can integrate Cision directly with their trusted corporate Office365 or Google Workspace to send and record emails to the media and keep a centralized record of their team's communication. For a tour of Cision Connect and to learn more about the importance of a relationship management tool, register here for Cision's webinar on October 21st. Cision Connect is now available in the United States, United Kingdom and Canada. About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. Media Contact Rebecca Dersh PR Manager cisionpr@cision.com Photo - https://photos.prnasia.com/prnh/20201014/2949143-1-a?lang=0 Photo - https://photos.prnasia.com/prnh/20201014/2949143-1-b?lang=0 Photo - https://photos.prnasia.com/prnh/20201014/2949143-1-c?lang=0
Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media
Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media NEWS PROVIDED BY Falcon.io; Cision Dec 16, 2019, 08:00 ET SHARE THIS ARTICLE CHICAGO, Dec. 16, 2019 /PRNewswire/ -- Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the handbook, which lists the 15 trends most likely to affect marketers in 2020. The trends are based on industry research, Falcon.io's expertise, as well as input from customers, partners and influencers. While the trends vary, they all represent both the challenges and opportunities for digital marketers in 2020 and beyond. Some of the topics explored include: (PRNewsfoto/Cision,Falcon.io) How private messaging apps are taking over customer service The latest evolution of social media advertising How the demand for authenticity is changing influencer marketing "The sheer volume of digital and social media formats now available can be overwhelming, and digital marketers are working in an industry that's changing every day," explained Rachel Kador, Content Marketing Specialist at Falcon.io. "Added to which, marketers have to also contend with how quickly customer behavior is changing." "To succeed in today's landscape, it's crucial that marketers stay knowledgeable about not only current trends, but what to prepare for in the future." Falcon.io will host a webinar addressing the social media trends covered in the 2020 Digital Marketing Trends Handbook on January 23rd. The webinar will be co-hosted by social media consultant and influencer Matt Navarra. Registration for the webinar can be found here. In addition, the handbook will form the basis of a Roadshow to take place in selected cities around the world, beginning in January 2020. Each session will cover the key trends with ample room for discussion and knowledge-sharing. "The Roadshow will provide us with the opportunity to connect even more closely with our peers, and discuss how marketers all over the world are approaching similar challenges," said Kador. Roadshow locations and agenda to be announced soon on www.Falcon.io. To download and read the full 2020 Digital Marketing Trends Handbook, click here. About Falcon.io Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, momondo, Panasonic and Coca-Cola. About Cision Cision Ltd (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. Media Contact: Rebecca Dersh PR Manager, Cision cisionpr@cision.com SOURCE Falcon.io; Cision Related Links http://www.cision.com
Cision And PRWeek Release 2019 Global Comms Report: The Path To Progress, Demonstrating The Rise Of Earned Media
On average, 34% of overall media budgets go to earned media, a 1.3x increase over last year CHICAGO, Nov. 19, 2019 /PRNewswire/ -- Cision (NYSE: CISN) and PRWeek today announced the release of their third annual 2019 Global Comms Report: The Path to Progress. The report surveyed more than 500 senior-level PR and marketing professionals in seven countries to uncover recent trends in communications. Among other findings, the 2019 Global Comms Report reveals that increased investments in data and shifts in social media strategy are helping comms teams clearly demonstrate their impact on a company's bottom line. The Path to Progress presents comparative year-on-year data that spotlights key trends shaping the comms discipline – including the finding that earned media is on the rise. 34% of global respondents' overall media budget goes to earned media, up from 26% last year. Looking at U.S. respondents only, earned media's prevalence is even more apparent. Notably more budget goes to earned media (39%) than paid media (31%), which has seen its share growth plateau since 2018 and now sits near owned media, which has 30% of the spend in the U.S. Key takeaways from the report also include: 67% of communicators believe the press release remains a major media communications tool Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance 61% focus their engagement efforts on mainstream journalists, an increase over last year 67% feel confident they know how many people are actually reading their content, an increase in confidence in actual reach metrics over last year "At Cision, we recognize the tremendous value of original research in better understanding the challenges and opportunities ahead for our industry," said Jenn Deering Davis, VP of Global Comms, Content and Brand at Cision. "The themes emerging in this year's survey highlight a lot of what our clients and even our own comms team face every day. Among many takeaways, it's particularly interesting to see what this report tells us about the evolving perspectives on influencers and social media, as these tactics become even more mainstream and mature." Among survey results, the 2019 Global Comms Report offers insights into: Noteworthy shifts in both the most impactful influencers and content platforms Evidence that traditional media still carries sway How PR pros are gaining more impact in the C-suite and across the business How effectively PR is deciphering the data it collects Comms' current financial commitment to data and analytics The biggest challenges PR pros face and how they overcome them with data and technology "What excites me most about PRWeek's collaboration with Cision on the third-annual Global Comms Report is how it brings into clear focus the progress the industry has made – both tactically and reputation-wise," said Gideon Fidelzeid, managing editor of PRWeek. "The global data collected by the study does more than just tell a great story in and of itself. It's instructive and serves as counsel to any PR pro seeking a tactical or strategic edge." To read the full 2019 Global Comms Report, click here. For more, join Cision's Jenn Deering Davis and PRWeek's Gideon Fidelzeid on Wednesday, December 11th for a webcast that will transform the report's data into real-world counsel that can be implemented to bolster your earned media management efforts. To register, click here. Survey Methodology: PRWeek partnered with Cision on this survey, which was sent via email to both communications and marketing professionals in seven countries around the world: The U.S., Canada, U.K., France, Germany, Sweden, and China (including Hong Kong). A total of 527 senior-level professionals, from both agencies and in-house, completed the online survey, conducted by Bovitz, between July 11 and August 12, 2019. Results are not weighted and are statistically tested at confidence levels of 90% and 95%. About Cision Cision Ltd (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. About PRWeek PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential title for PR pros. PRWeek reflects an industry playing a more pivotal role than ever, not only in the marketing strategies of companies, brands, and organizations, but also within boardrooms and in the C-suite. In the transparent world epitomized by social media, corporate reputation is crucial. Executives need timely, authoritative, insightful content to navigate this landscape — that's where PRWeek comes in. Breaking news, analysis, and opinion fuels PRWeek's content. And the brand extends into the iconic PRWeek Awards, annual conferences, roundtables, webcasts, and virtual forums. For more, visit prweek.com. Media Contacts: Cision: Rebecca Dersh PR Manager cisionpr@cision.com PRWeek: Gideon Fidelzeid Managing Editor gideon.fidelzeid@prweek.com View original content to download multimedia:http://www.prnewswire.com/news-releases/cision-and-prweek-release-2019-global-comms-report-the-path-to-progress-demonstrating-the-rise-of-earned-media-300960346.html
PR Newswire Awarded Most Innovative News Distribution -- Staying at the Cutting Edge of Media Landscape Changes
KUALA LUMPUR, May 8, 2019 /PRNewswire/ - PR Newswire, the premier global provider of news distribution and media monitoring services, has won the Most Innovative News Distribution award at the Malaysia Global Business Forum (MGBF) Golden Quill Media Awards held at Kuala Lumpur, Malaysiaon May 2, 2019. Award recipients & the organizers of MGBF’s Golden Quill Media Awards. Christine Pereira, Senior Audience Development Executive at PR Newswire is at the 1st row, 4th from the right. The MGBF Golden Quill Media Awards organizers noted that the past 12 months had seen multiple changes in the media landscape and sought to recognize the organizations as well as individuals at the cutting edge of these changes. "We are proud yet humbled to be recognized by the MGBF for our commitment to innovative news distribution which remains important despite changes in the media landscape in Malaysia and abroad," said Christine Pereira, Senior Audience Development Executive, PR Newswire. "PR Newswire has built a strong Asia Pacific syndication network with prominent media partners such as AsiaOne (Singapore), Yahoo Finance (Taiwan), Saigon Times (Vietnam), and Warta Ekonomi (Indonesia). Our clients may tap on our various multimedia and social media platforms to deliver engaging content to their target audiences. Our post-distribution reports also quantify the media attention, search engine visibility and web crawler hits generated by press releases and images to facilitate a more data-driven communications strategy." Royce Shih, Vice President APAC Sales & Marketing at PR Newswire added, "We greatly value our partnership with businesses in Malaysia and the Asia Pacific region. This award demonstrates that our commitment to innovative news distribution -- global media network, local media reach and multimedia platforms -- is enabling our Asia Pacific clients to communicate their unique value to target audiences at home and on the international stage." Connecting Journalists with Engaging Content Outside Malaysia, the media landscape is also rapidly changing. Our team has been actively conducting research on this changing media landscape to gather insights that PR professionals may leverage on to enhance their communications strategies. For example, in the 2019 State of Media Report, Cision, PR Newswire's parent company, asked 1,999 international journalists whether the availability of audience metrics such as views and engagement had changed the way they evaluated stories. A resounding 65 percent of these journalists admitted that these metrics had changed the way they evaluate potential stories. At the same time, budgetary pressures led to fewer resources, with 42 percent of respondents indicated that they worked on stories no more than a day in advance. As journalists grapple with audience metrics and resource constraints, PR professionals have an opportunity to become an increasingly important partner. Many journalists tend to publish what they consume, and the 2019 State of Media Report indicates that images (preferred by 27 percent of respondents), infographics (18 percent), personalized data analysis (16 percent) and videos (13 percent) are vital to creating immersive visuals and insights that are more likely to resonate with their audiences. As such, PR professionals may wish to craft their press releases in line with these preferences to strengthen media relationships. Source: 2019 State of Media Report About PR Newswire PR Newswire, a Cision Ltd. company (NYSE: CISN), is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. For more info please visit www.prnasia.com. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Photo - https://photos.prnasia.com/prnh/20190507/2458558-1-a Photo - https://photos.prnasia.com/prnh/20190507/2458558-1-b
Increased Usage of the Internet and Smartphone Drives Changes in Consumption of Traditional Media in Thailand
HONG KONG, Feb. 9, 2017 /PRNewswire/ -- PR Newswire releases 2017 edition of the Thailand media landscape white paper in conjunction with Infoquest, its strategic news partner in Thailand. This is the third edition of the Thailand media landscape white paper since it was first launched in 2015. The aim of such media landscape white paper is to provide useful insights and information for navigating through the myriad of local media channels. The paper covers the latest trends on Thais media consumption habits and new updates on local medium channels such as print, broadcasting, news agency, online, social media, and search engines. Thailand Media Landscape White Paper - 2017 Edition The white paper is now available for free download. Some of the key findings in the paper include the followings: Transitioning from published hard copy to online sources The changes in lifestyle, the arrival of social media and other online media, and economic status were factors that contribute to changes in reading habits in Thailand. Online networking and social media have provided more reading sources for the Thai people. The value of newspaper advertising has declined significantly while spending on internet advertising is on the rise. Editorial headcounts and new hiring were put to a halt for many small newspapers publishers, while others including the well-established publishers ceased operations. The digital age has modernized the production of magazines - from traditional print edition sold on magazine racks to digital e-magazines News agencies play a vital role as producers and distributors of news content More Thai people are accessing the social media of news websites and getting news via news apps. However, news from mainstream media receives the highest rating for trustworthiness. Online news from official news agencies is the most trusted source, follow by online news shared by friends. News agencies are relying on technology and providing more in-depth analysis and investigative content to stand out from their competition. Room for growth for broadcasting media Although traditional radio is easy to access, growing numbers of people have shifted to online radio as 4G technology has made listening to online radio easier, more convenient and smoother than before. Radio compared favorably with other above-the-line media like analog and digital TV, which saw advertising spending decline. Viewership and ratings for digital TV are rising, however advertising revenue is still lagging behind analog TV. The Internet remains the most popular medium in Thailand The majority of Thais access the internet via mobile phones for an average of six hours per day and the most popular activity is communicating via social media. YouTube, Facebook and LINE are the top three most used social media platforms by Gen Y/Gen Z Thais. LINE is most popular among Baby Boomers and Gen X. Thai online shoppers lead the world in direct purchase via social media channels, ahead of India and China. Google has a monopoly in Thailand's search engine market and more investments were put into running search engines advertising in 2016, as compared to previous years when most businesses paid little attention to it. For more information about the white paper, please contact: Asia Pacific Marketing Team Tel: +852-2572-8228 Email: asia.marketing@prnasia.com About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Photo - http://photos.prnasia.com/prnh/20170209/8521700757 Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d
Grow Your Digital Audience by Creating Interactive News Contents and Social Media Engagement
JAKARTA, Indonesia, Nov. 3, 2016 /PRNewswire/ -- The second PR Newswire's Media Supported by Perhumas, Asosiasi Perusahaan Public Relations Indonesia (APPRI) and Bubu Kreasi Perdana, the event gathered top communications and Public Relations professionals to discuss ways to craft engaging content that digital audience actually pay attention to. Coffee event in Jakarta was successfully hosted on October 19, 2016 which drew more than 100 attendees from various industries. It featured an insightful panel discussion from Uni Lubis, Managing Director, Rappler Indonesia; Cipluk Carlita, Communication Manager, Twitter Indonesia; and Rawaney Rawung, Head of Content, Edelman Indonesia on How to Optimize Newsworthy Content in the Digital Age . The archived video of the event is now available upon registration. Speakers of PR Newswire's Media Coffee in Jakarta Digital-First Strategy Has Become the New Norm for Modern-Day Newsrooms Founded by veteran journalists in 2011, Rappler, an award-winning news network startup is one of Southeast Asia'sleading news websites and has strong presence on social media with nearly three million 'Likes' on Facebook and about two million followers on Twitter. Uni Lubis, Rappler Indonesia's Managing Director shared best practices of news-gathering at Rappler, which is headquartered in Manila, the Philippines. Some of the key takeaways from her discussion include: Digital-first approach requires journalists from modern-day newsrooms to use social media platforms as tools for producing news, navigating social conversations, distributing news stories as well as reaching out to news audiences; To cater attention spans of digital news audiences, journalists are now applying new skillsets of gathering and delivering news including data journalism, live-blogging, news-reporting via live-streaming app such as Periscope; PR and communications professionals need to adapt to the shifting of news-gathering and news-consumption patterns by providing engaging contents for journalists: ditching out large blocks of text and using bulleted lists in press releases, utilizing interactive multimedia elements, and learning how to apply SEO tactics to drive news discovery. Driving Twitter Engagement: Beyond 140 Characters Indonesia is one of the most active nations on Twitter and Cipluk Carlita of Twitter Indonesia talked about how to master the microblogging platform beyond 140 characters. Here are a few tips from Cipluk: Every social media platform, including Twitter has their unique audience and content consumption habit. Creating meaningful conversations by incorporating photos, videos and even GIFs will provide a greater chance of getting engagement on Twitter; As a platform, Twitter goes beyond 140 characters. Twitter's features such as Polls and Periscope can be used to engage key audiences with more relevant conversations. A Push for Smarter Ways of Storytelling with 360-Degree Approach Communications marketing -- a blend of effective storytelling as well as strategizing earned and owned media approach, with paid as an accelerator -- has quickly become Edelman's new mantra for the past years. Waraney Rawung of Edelman Indonesia discussed how Public Relations professionals need to create compelling narratives that take enterprises and brands to succeed. Some of highlights from his discussion include: Every communications planning and execution should include a good mix of paid, owned and earned media. A narrowly-focused strategy will risk missing your communications objectives; While we are now living in a digital world overloaded with data and information, only a handful of Public Relations practitioners know how to use these data in their storytelling. It is imperative to understand the audience's mindset and uncover compelling stories that form the foundation of every effective storytelling strategy. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20161103/8521607173 Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire
Staying On Top of Trends: Why Communicators Need to Incorporate Media Monitoring Into Their Storytelling Strategy
HONG KONG, June 1, 2016 /PRNewswire/ -- In the ever-changing cloud of digital chatter, monitoring has becoming a significant tool for communicators to analyze the massive pools of data and distil them into a chart of valuable insights. Recognizing the pressing need of using media monitoring tools, PR Newswire held a Media Coffee event on May 19 in Hong Kong with the theme "Best Practices for Effective Storytelling through Media Monitoring". The event gathered close to 70 marketing and communications professionals to join the keynote presentations by Yumiko Ono, Asia Digital Editor at The Wall Street Journal, Adam Majeed, Asia Editor at IFLR 1000, and Jing Li, Business Development and Strategic Cooperation Director, China Media Monitoring Services at PR Newswire. The archived video of the event is now available upon registration. Close to 70 communications professionals joined PR Newswire's Hong Kong Media Coffee on May 19 Digital Storytelling at The Wall Street Journal "In the digital era, it's not a one-way conversation anymore," said Yumiko Ono in her presentation. Ono gave an overview on what digital storytelling is like at The Wall Street Journal and shared tips on how public relations and communications professionals can help journalists tell better stories. Some of Ono's key highlights include: Using "Singapore's 'Smart Nation'" and "Two Sides of the Philippines" as examples, Ono talked about how The Wall Street Journal used different multimedia elements to provide an immersive story experience for readers. The visual presentation of the story is important, especially when it is about a new product launch, as the company is the main source for journalists to get that information. A text-only story may lower the chance of sharing and miss out on the opportunity to get media coverage. Gone are the days when journalists only have one deadline per day. It is important for public relations professionals to respond to the media quickly and provide them access to relevant information or key company executives for interviews. Digital Globalization: How to Thrive in a New Operating Environment Besides storytelling, listening to the voice of audiences is another crucial element of audience engagement. As Adam Majeed said in his presentation, "Storytelling may evoke emotions and help build success, but media monitoring is crucial to sustaining that success." Here are some of the key highlights from his presentation: Globalization has entered a new phase on a digital plane marked by data flows. Using BuzzFeed as an example, its initial success is from recognizing that great content is not about the content itself, but the emotion it can evoke from the massive audience. Majeed pointed out that BuzzFeed was able to sustain its success through tracking and monitoring content across different platforms. Media monitoring requires commitment and can be essential to maintaining brand success. Majeed also talked about several benefits that media monitoring brings: speed, customization, the ability to alleviate customers' concerns in real time, and the advantage to adapt content to the latest trends, etc. Storytelling and Media Monitoring Need to Go Hand in Hand In the opening of Jing Li's presentation, he said today's public relations practitioners and communicators are facing several major challenges -- from monitoring brand reputation online and negative mentions to finding rich content and tracking their communications efforts. According to Li, media monitoring is a vital tool for communications professionals to stay abreast of what is happening around their brands and their industries. Here are some of Li's key highlights: With the explosion of digital platforms and growing media fragmentation, Li highlighted the importance of identifying these segmented groups of audiences and choosing the best medium to reach out to them. Media monitoring tools help communicators identify public interest and define industry trends, as well as gather all the public opinions on the subject matter so they can strategically angle their content to feed their audiences' appetite. Public mentions can be the frosting on the cake for companies or the dagger that kills their reputation. Companies need to take advantage by proactively listening and respond accordingly in real time based on the types of sentiment, so they can protect their brands from negative word-of-mouth. Subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160531/8521603499 Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO Source: PR Newswire
PR Newswire Teams Up with Indosat ID-Byte 2015 as the Official News Distribution Partner
-The Biggest Digital Event in Indonesia HONG KONG, Sept. 15, 2015 /PRNewswire/ -- Experts from well-known world-class companies such as Disney, Facebook, Google and others, will speak at the 3-day Indosat ID-Byte 2015 event to be held at Pacific Place, Jakarta from September 30 - October 2, 2015. One of the leading digital agencies in Indonesia, Bubu will bring together more than 500 Indonesian digital industry players and enthusiasts to attend this conference. As the world becomes more connected, this year's ID-Byte will focus on the theme of a Connected e-Conomy. This will highlight the opportunities available in Indonesia for the development of the digital industry and explore key issues and strategies to enable Indonesia's entrepreneurs to prepare and compete in the global market. "We're excited and privileged to be the Official News Distribution Partner of ID-Byte 2015, a prestigious Indonesian digital event," said Royce Shih, Vice President Asia-Pacific Sales and Marketing of PR Newswire. "Indonesia is one of our key markets and with the opening of a local office at end-2014 and the continued buildup of our dedicated on-the-ground team, we are committed to helping our clients and partners such as Indosat ID-Byte 2015 to achieve better brand visibility in the region. Not only in the region, but internationally as well through our global distribution network that will reach media and online sites in more than 170 countries and in more than 40 languages. We will enable them to tell their stories to the world." Indosat ID-Byte 2015 will utilize PR Newswire's Asia distribution network to engage with more influencers and media outlets in the technology industry across Asia. With PR Newswire's over decade-long track record in theAsia-Pacific region, its distribution network now covers over 73,000 journalists and editors from more than 19,000 media outlets and reaches over 8,200 websites, databases and online services in Asia. "As we aim to put Indonesia at the global map of digital world through Indosat ID-Byte 2015, we are thrilled with this partnership to share the exciting story of Indonesia's digital industry and startups to the international audiences through PR Newswire's network," comments Shinta Dhanuwardoyo, the CEO of Bubu and the initiator of ID-Byte. The 3-day event will include exhibitions and seminars, followed by a conference and the Bubu Awards v.09 ceremony to be held on October 2nd as the event finale. The awards will honor Indonesian tech companies, small and medium enterprises, digital marketing agencies and digital personalities for their excellence in digital marketing. Details of the schedule and registration can be found here: http://id-byte.com/register. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. About Indosat ID-Byte Indosat ID-Byte 2015 is an event initiated by Bubu.com which has a focus on growing digital ecosystem inIndonesia and this year is supported by Indosat, member of Ooredoo Group. ID-Byte is held biannually and has been held since 2011. ID-Byte previously has been successful in presenting well-known speakers from local companies such as Indosat and international companies such as Google, Facebook, Rakuten, Evernote, Ebay and many more. About Bubu Bubu was founded by Shinta Dhanuwardoyo in 1996 as a web and internet development company. Until now, Bubu has developed into one of the biggest digital advertising and web development company in Indonesia, and is stated as Indonesia's Pioneer of Internet Growth. Bubu.com also awarded as Asia's Top 100 most Innovative Companies by Red Herring, and also won the Red Herring Asia Award and the Global Red Herring Awards. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO Source: PR Newswire Related Links: http://id-byte.com/register http://www.prnasia.com
How to Inspire Conversation that Captures the Audience's Attention
-PR Newswire's Media Coffee event was held in Kuala Lumpur, Singapore and Hong Kong last month with the topic of: "Blurred Lines: Finding Clarity with Your Audience in Fight for Time & Attention". HONG KONG, June 5, 2015 /PRNewswire/ -- In the last two weeks, PR Newswire held a series of Media Coffee events in its key markets in the Asia-Pacific, namely Kuala Lumpur (on 19 May), Singapore (on 22 May) and Hong Kong (on 28 May). Together with our keynote speaker Michael Pranikoff and local guest speakers, the events looked into the challenges that marketers encounter today in an omni-channel world with the blurring lines of media continuing to cause confusion for marketers to identify the right channels to capture the audience's attention. While marketers strive to create engaging and valuable content, it is a complete waste of time if it is not discoverable through building distribution tactics into the content marketing plan to drive the audience's discovery of key messages. This is essentially the epitome of achieving relevance and credibility with the target audience in order to gain maximum brand visibility. The archived video of the events in Malaysia, Singapore and Hong Kong are available for viewing upon registration. Good Storytelling today requires making your story easy for someone else to tell Michael Pranikoff, who is the Global Director of Emerging Market at PR Newswire, had repeatedly emphasised the need to make storytelling not only interesting but also making it easy for someone else to tell. Michael, who was the keynote speaker for all three media coffee events, pointed out that as the media landscape evolved and different devices are now permeating our life, marketers and publishers must adapt to the changing consumer in where, when and how they consume content. "We got to create story that grabs attention and is visual in nature because it's easier for someone to re-tell and use that story, which in turn generate more interest and traffic by media talking about it, which then generate better search visibility for your story," explained Michael. Some of the interesting highlights include: While there has been ongoing discussion of the convergence of earned, owned and paid media, in reality, paid media outweighs earned and owned media in terms of how companies are communicating their stories to their audience. The reason being companies are not finding great success in social media. Organic reach of content on social media continues to drop because content published and shared by brands is basically advertisements. Only five percent of the traffic to B2B and B2C websites is driven by social, while 51 percent is driven by organic search. On the other end, social media is driving more traffic to publisher and media than search. To create good search and rankings online, brands have to first create good content that create conversation. Adding multimedia to content not only adds context to it but also drives discovery. We have 30 seconds to get the audience's attention and besides having a powerful headline, a good visual is critical as people make visual decisions in only three seconds. Create content that is easy to use so that your story is easy for someone else to tell as in the case of IBM's Millennial Study. If you cannot grab the audience's attention with headlines, you're done Bernhard Schutte is the Chairman of the Board of Directors for EBM Sdn Bhd, a venture capital company. "Our group of companies have discovered doing press release is definitely the best way to get your story out there," said Bernhard. According to him, the press release is one of the best ways to get your messages across to your audience and a good press release is not only valuable, but can also change the company's direction. Some of his key points include: Press releases are cheaper and much more effective than advertising Your release has to have news value The headline is the most important Good content is in great demand as the cost is becoming expensive for the media Customise the press release to focus on region, culture, industry, groups and audiences. Be what people are interested in and stop interrupting what they are interested in "Nobody reads ads. People read what interests them, and sometimes, it's an ad," said Riccardo Ottolenghi who is the head of advisory services at CTRL/SHIFT. He underpinned the importance of producing content that is of interest to your audience through examples such as Ikea and highlighted the fact that technology today has enabled brands to communicate in ways that are more focused, personal and fit for the situation. Brands can finally sell what their target audience needs, when they need it. He also pointed out that while 79 percent of marketers expected to face a high level of complexity over five years' time, only 48 percent felt prepared. Speakers (Second from the left to Right: Riccardo Ottolenghi, Bernhard Schutte and Michael Pranikoff) and PR Newswire local staff in Kuala Lumpur You are defined by the way you distribute. You are how you distribute "Content is King, but Distribution is Queen" was the central idea of the presentation delivered by Alan Soon who is the CEO and Founder of The Splice Newsroom, and was the guest speaker for the media coffee event inSingapore. "The future of journalism is about how you create content and how you distribute," said Alan. He also shared a few case studies including the New York Times' Nails Salon and Spotify which illustrated how media, especially the traditional media is exploring alternative distribution outside the usual norms so as to reach a wider and more social savvy audience. Left to Right: Royce Shih, VP of Sales & Marketing of PR Newswire in Asia-Pacific, Michael Pranikoff and guest speaker of Singapore event, Alan Soon The marketer's job is to help journalists tell interesting stories Angie Lau, an anchor at Bloomberg Television based in Hong Kong, was the guest speaker at the Hong Kong event which is also the last stop of the Media Coffee series. A global journalist with more than 16 years' experience, Angie highlighted that journalists and marketers are essentially talking to the same audience although each has a different agenda. When asked about how to get buy in from management to create content as measurement is difficult, Angie said "I will say to your boss, what came first? The chicken or the egg? You can't get ROI unless you get the story out there but you can't get the story out there unless you have ROI? This is the universal problem and at the end of the day, this media industry is moving so quickly it is almost impossible to have ROI." The job of marketers if they want to engage the media is to get journalists' attention and tell them why their stories are interesting by observing some of the do's and don'ts: Don't be boring and ignorant of your audience Don't forget the 5Ws: Who, Why, When, What, Where (and How) Do use videos and images Do expect to rise to the demands and challenges from media/journalists Left to Right: Michael Pranikoff and guest speaker of Hong Kong event, Angie Lau To receive alerts of the next series of Media Coffee event, register or follow us on LinkedIn,Twitter@PRNAsia or Facebook. About PR Newswire Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media contacts Asia Marketing Team +852 2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20150605/8521503686-a Photo - http://photos.prnasia.com/prnh/20150605/8521503686-b Photo - http://photos.prnasia.com/prnh/20150605/8521503686-c Source: PR Newswire
Communications Professionals Learn How to be a Better Brand Storyteller
PR Newswire held its first media coffee event in Malaysia on June 6, 2014 with the topic "Brand Storytelling: how to maximize the impact of your press releases". HONG KONG, June 18, 2014 /PRNewswire/ -- The competition to get noticed by the press is fiercer than ever. What can brand storytellers leverage to better communicate with the media? At PR Newswire Media Coffee in Kuala Lumpur, three expert speakers from the media industry shared their insights and views on how to maximize a brand's visibility in today's changing media landscape. The event attracted an eclectic mix of communicators from companies such as agency Hill & Knowlton, 123RF and Royal Selangor that became highly engaged with the event. An archived video of the event is available here upon registration. Top Right: (Left to right) Speakers: Helen Zhang, Senior Manager, Audience Development of PR Newswire in Asia, Joshua Cohen, Vice President of Content Licensing & Distribution of PR Newswire based in New York and Freda Liu, Certified Professional Coach, a producer and presenter, BFM 89.9. Top Left: Q&A session, one participant asked how to make content interesting enough to get the attention of the press. Bottom Left: Participants of the event engaged with Joshua sharing how to write a better press release. "We are delighted to have successfully organized the first media coffee event in Malaysia with BFM 89.9's support," says Helen Zhang, Senior Manager, Audience Development of PR Newswire in Asia. "Since the opening of PR Newswire's operation in Malaysia in early 2013, our Kuala Lumpur office has not only expanded our distribution network in Malaysia, but has also been supporting more than 60 clients. We are looking forward to working with more media partners and clients in Malaysia." Press Releases Still Matter Joshua Cohen, Vice President, Content Licensing & Distribution of PR Newswire, based in New York, opened the event on how mobile driven the world is today and shared how to optimize press releases with SEO tips in order to capture more readers. Tips included the following: Link strategically. Link only to provide more information for journalists and potential customers. Set up the story and put the most important information in the first paragraph. Embed a call-to-action towards the top of the press release, ideally in the first paragraph of the press release. Headline matters. Write a headline that grabs readers' attention and also a perfect tweet, ideally between 80-130 characters. (Use a subheading to add more detail.) Break up the text with bullet points and bold to make news easy to read and digest. Amplifying = Storytelling + Distribution With 68% of journalists checking newswire at least once a day*, the media is constantly looking for newsworthy information and story ideas. The second speaker, Helen Zhang, Senior Manager, Audience Development of PR Newswire in Asia, discussed ways to amplify branded content, including the following: Almost half of internet users are based in APAC. It's essential to understand targeted audiences in greater depth. Communicators can turn to white papers such as PR Newswire's Asian Media Landscape Series as a guide for navigating through print, broadcast, online, social media and search engines in Hong Kong, Taiwan, Singapore and Malaysia. Good storytelling: embed values which promote emotions and lead to engagement. PR Newswire's Beyond PR: Asia article provides three values that will resonate with an Asian audience. Using multimedia elements (photos, videos and logos) to increase journalists' and public engagement. Making content discoverable with a distribution and syndication plan to gain earned media. Bluff Free Media Freda Liu, Certified Professional Coach and a producer and presenter on BFM 89.9 -- the only independent business radio station in Malaysia, talked about BFM 89.9's (BFM) vision and what content a media company like them are looking for to engage their listeners. Highlights included: Understanding listeners and their needs. BFM conducted an online survey and 25% of their listeners represent untapped investments. BFM's target listeners are affluent and well-informed about financial and business matters. Accompanying radio programs with video, it's not just radio that will do all the work. Interacting with listeners with social networking such as Facebook and Twitter and events. When pitching for an interview, to angle on how it will solve a need as opposed to selling a company's product or service. For an interview on the radio, corporate communications and PR agencies could prepare questions and answers listed in bullet points, as it would sound more natural compared to reading scripts. It is comparatively less intimidating and notes can still be brought into the studio. For more post events photos, materials and video clips connect with us on Facebook:https://www.facebook.com/prnewswireasia, LinkedIn: http://www.linkedin.com/company/pr-newswire-asia or Twitter @PRNAsia. About Media Coffee: The goal of Media Coffee event is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China +852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager +852-3971-4989 joanna.yip@prnasia.com *2013 Survey of PR Newswire for Journalists Members
Earned Media Triumphing Over Branded Content
PR Newswire held its first Hong Kong media coffee event and live webinar in 2014 on 15 May, Thursday with the topic "How digital and social media have changed online news reporting and its impact on public relations". HONG KONG, May 23, 2014 /PRNewswire/ -- Public relations professionals have been working on owned, shared and increasingly more on earned media in the recent years. With so much focus on content marketing, it is noticeable that PR (mostly earned media) has proven to be 80% more effective. The Asia-Pacific is one of the regions with the highest penetration of e-commerce and smartphones, and so the media coffee event received good responses from customers and prospects who expressed great interest of attending the event. The event also attracted participants from Singapore, Malaysia, the Philippines, Thailand, Taiwan, Japan, mainland China, Australia, Canada and even the United States to attend the live webinar. An archived video of the event is available here upon registration. Top Right: Michael Pranikoff, Global Director of Emerging Media of PR Newswire based in Washington. Bottom Right: Salina Ghafur, the second speaker of the event is the Head of Marketing from Sina Hong Kong. Top Left: Michael’s presentation showed on average 60% of people use 2 devices daily. Center Left: Participants of the event. Bottom Left: Salina shared interesting Weibo case studies. After an opening speech from Royce Shih, Vice President, Asia-Pacific Sales and Marketing of PR Newswire, the first speaker was Michael Pranikoff, Global Director of the Emerging Media of PR Newswire based in Washington with the following key highlights: Fast changes are taking place in the media landscape around the world and consumers are using content differently nowadays which marketers and communicators can take advantage of such changes. The line between editorial and user-generated content for business and consumer continues to be blurry and journalists now use social media to find news stories, news sources and to validate sources. As sources of owned, shared and earned media converge, the converged media (i.e., the sponsored, promoted, and branded that is shared) will ultimately form the basis for earned media, which is getting more important than ever before, triumphing over branded content. Google's latest patent filing indicated that brand mentions from high authority websites are the future link-building which will determine the visibility and ranking of brands on search results. Use multimedia to get more visibility for content as it increased engagement with journalists and the public by 35%. Our second speaker, Salina Ghafur is the Head of Marketing of Sina Hong Kong and was instrumental in launching Weibo in 2009 which is now the top social media website in China (fifth globally) based on the number of active users. The salient points from her presentation include: The significance of having a presence in Weibo, which has over 536 million individual accounts, for corporations doing business in China especially when Facebook, Google+, Twitter and YouTube are banned or have limited access in China. The statistics presented further supported the fact that Weibo is the number one communications channel in China with 61 million active users, 130 million posts and 60 minutes browsing time per day through over 75% wireless login. Shared some interesting self-media case studies that demonstrated the power of Weibo's viral effect, such as the Wenzhou train collision accident which first Weibo feed was posted inside the train by a passenger came in 4 minutes after the accident happened and was published two hours earlier than any media. There were over 4,500,000 posts related to the incident soon making it the hottest topic on Weibo. Other case studies that leveraged on Weibo also include the Rubber Duck Project and the latest trend in social commerce as in the case study of Xiaomi handphone, which sold 50,000 Xiaomi handphones in just slightly over 5 minutes on Weibo ecommerce. Event attendees and webinar participants raised some questions during the Q&A session and one of the questions was about how a company could create multimedia content with limited budget. Michael felt that the challenges that companies are now facing were to create content specific to their target audience and to stretch the lifespan of one piece of content. Salina added that social media has become an integral part of any organisations and dedicated resource should be allocated to support it. The event ended with light refreshments and a networking session amongst participants, speakers and PR Newswire staff. Royce Shih explained that the goal of the media coffee event is to enable communications professionals to hear from leading media organisations on how their respective companies work, providing insight into their specialisation areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector, and how to build a mutually beneficial relationship. He added that more events of such will be held in other key markets in Asia-Pacific and the next one will be in Kuala Lumpur in June. Follow us at our Facebook for more post events photos, materials and video clips. About PR Newswire PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimise and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimisation network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China Tel:+ 852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager Tel: +852-3971-4989 joanna.yip@prnasia.com
PR Newswire Announces the Finalists of 'The Earnies' Awards Program, Honoring Creativity in a New Earned Media Landscape
Winners determined by public voting through AGILITY@work, www.agilitycommunity.com, until February 20th NEW YORK, Feb. 7, 2013 /PRNewswire/ -- PR Newswire today announced the finalists and opened up public voting of 'The Earnies,' the first community-chosen awards program recognizing innovative earned media campaigns executed through social media channels. (Photo: http://photos.prnewswire.com/prnh/20130207/NY56314 ) (Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a ) "The practice of PR has dramatically changed and communications professionals are forced to think outside the box and reimagine their earned media strategies to effectively connect with their audiences," said Rachel Meranus, vice president, marketing and communications, PR Newswire. "This year's Earnies finalists - which represent a range of industries - utilized a number of creative tactics to drive campaign success, and we are excited to see which stand out as the community favorites and become the winners." Community voting is open to the public for a span of two weeks, ending Wednesday, February 20th. Voters can select their favorites in each category by visiting the AGILITY@work site and should follow @AgilityAtWork on Twitter for program updates and final announcement of the winners. Winners will be announced by the end of the month. Entries were judged based on strategy, creativity, results and overall 'awesomeness' of the campaigns. Up to three finalists were named in each of the following categories: The Earnies Grand Prix • The Advertising Council – "FWD Campaign" by the Ad Council and USAID • General Electric – HealthyShare: Surprise and Delight • Gutterglove – Gutterglove Brings China Manufacturing Back to California To learn more about the "Earnies Grand Prix" entries and to cast your vote, click here. Best Connection to Twitter, LinkedIn or Facebook Audience • New Media Strategies – Engaging the Casual Wine Buyer: The Wine Bar Facebook Community • Summertime Entertainment's Dorothy of Oz – Totally Toto Tuesdays • Magic Software Enterprises – Magic's Rebranded Facebook Page Gained Over 50k Followers To learn more about the "Best Connection to Twitter, LinkedIn or Facebook Audience" entries and to cast your vote, click here. Best Integrated Campaign on a Shoestring Budget • Cleveland Metroparks Zoo – Zoo Olympics • Wunderman Seattle – Halo 4 Key Art Reveal • Gutterglove – Gutterglove Brings China Manufacturing Back to California To learn more about the "Best Integrated Campaign on a Shoestring Budget" entries and to cast your vote, click here. Best Piece of Branded Content • CSC – Connected Consumer • Huddle Productions – Bud Light Bands • New Media Strategies – ACCCE To learn more about the "Best Piece of Branded Content" entries and to cast your vote, click here. Best Use of an Infographic • Cisco – The Internet of Things • Cisco – Worklife Cloud • PriceGrabber.com – Back-to-School Shopping Forecast and Consumer Trends To learn more about the "Best Use of an Infographic" entries and to cast your vote, click here. Best Use of Video in Social Media: • Cleveland Metroparks Zoo – Ele's Day Off • Cody Westheimer – Kona IRONMAN World Championship • LatentView Analytics – Confessions of a Serial Analyst To learn more about the "Best Use of Video in Social Media" entries and to cast your vote, click here. Best Visual Campaign through Pinterest or Instagram • RA Sushi Bar Restaurant – RA on Pinterest • Fathom – ConsumerCrafts Back-To-School Crafter's Challenge To learn more about the "Best Visual Campaign through Pinterest or Instagram" entries and to cast your vote, click here. We Can't Believe That Worked! • General Electric – HealthyShare: Surprise and Delight • Cleveland Metroparks Zoo – Live Tweeting • New Media Strategies – ACCCE "Click-to-Call" Grassroots Advocacy To learn more about the "We Can't Believe That Worked!" entries and to cast your vote, click here. Public voting will not be open for the two remaining categories, "Best Global Communications Campaign" and "Best Use of Social Listening for Campaign Planning" due to a lack of qualified entries. Winners will be announced in these categories when the all of the Earnies winners are announced. About PR Newswire: PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Meryl Serouya Marketing & Communications Manager 201-360-6009 Meryl.Serouya@prnewswire.com Web Site: http://www.agilitycommunity.com
One News Page Ltd Announces Partnership with PR Newswire Europe
Leading global online news portal, One News Page, has entered into an online partnership with PR Newswire, the global leader in innovative communications and marketing services. The deal will feature One News Page making PR Newswire's content available to its global audience and using PR Newswire's global online reach for its company announcements. "PR Newswire is a global leader in the field of content distribution and engagement and its content will bring significant value to our global audience," says One News Page Founder & CEO, Marc Pinter-Krainer . "As we continually expand our market presence, having such a beneficial partnership in place with a market leading global distribution company will help us to drive our growth." "One News Page is a highly valuable global news portal," comments PR Newswire Europe's Product Director, Bill Leask . "The value and expansive reach of One News Page's operations are in keeping with our own global vision." One News Page Ltd was founded in 2008 and services markets in the English, German and Spanish languages across Europe, America, Asia and Australasia. In 2011 it served 14 million users. It displays content from a plethora of sources, easily searchable in one place via its websites. The addition of PR Newswire's content has added yet more depth to One News Page's news offering across its sites. For further information, please visit http://www.onenewspage.com/ About One News Page Ltd One News Page Ltd is a British media firm which runs a family of news portal websites across different countries. The sites feature original news coverage and syndicated news content from major trusted news sources around the world. The One News Page portal provides users with a powerful search engine to locate relevant news coverage easily. Users are referred to the source website directly by clicking on a news headline. Optional free member registration provides access to news archives, live news alerts by email, news book marking, and more. Access to all One News Page sites is free of charge. One News Page Sites: • Global > http://www.onenewspage.com (English Language) • United States > http://www.onenewspage.us (English Language) • United Kingdom > http://www.onenewspage.co.uk (English Language) • Australia > http://www.onenewspage.com.au (English Language) • India > http://newsr.in (English Language) • Deutschland > http://www.newsdeutschland.com (Deutsche Sprache) • Global > http://www.paginanoticias.com (Idioma español) • España > http://www.paginanoticias.es (Idioma español) • México > http://www.paginanoticias.mx (Idioma español) About PR Newswire PR Newswire http://www.prnewswire.co.uk is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry nearly 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimise and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimisation network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves over 40,000 clients, distributing 1500+ releases every day from offices in India, the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts One News Page Ltd Dr Marc Pinter-Krainer Founder & CEO Email: marc@onenewspage.com Tel: +44-(0)1273-730-785 http://www.onenewspage.com/ PR Newswire Europe Garry Durston Marketing Communications Director EMEAI Email: Garry.durston@prnewswire.co.uk Tel: +44-(0)207-454-5115 http://www.prnewswire.co.uk
PR Newswire and Alibaba Enjoy Successful Partnership
Partnership aided export-oriented firms in expanding into overseas markets BEIJING, Aug 10, 2012 /PRNewswire-Asia/ --PR Newswire and Alibaba International Business Operations have recently concluded a cooperative agreement that signaled the first time the two companies had partnered to help China's export-oriented enterprises expand into overseas markets. As part of the cooperation, PR Newswire offered a series of overseas promotional services for up to 100 of Alibaba’s premium clients, with press releases and photo distributions the focal point. The agreement received an enthusiastic response from those firms lucky enough to take part. Executives from a number of Alibaba's clients were immediately interested upon hearing about the partnership with PR Newswire, asking for details and actively seeking to take part in the initiative. In return, PR Newswire offered a specially customized support system that was designed to help companies that were less experienced in international communications. This comprehensive set-up included English-language press release templates ranging from announcements on the location of one’s booth at an upcoming tradeshow to new products, awards and partnerships. For those clients interested in including high-resolution images in their announcements, PR Newswire also offered the opportunity to have these images display on the Reuters Sign in Times Square, New York. The sign, which soars 23 stories into the sky above Times Square, receives more than 1.5 million impressions per day. In addition, communication consultants at PR Newswire contacted each and every firm directly to offer consultative services and provide suggestions on the best ways to promote one’s news. Results from this cooperative effort already show that the press releases, distributed to PR Newswire's largest US circuit, which includes over 7,000 traditional media and almost 6,000 websites, are generating the right kind of results. Firms using the service have already reported having received inquiries from potential customers soon after their press releases were distributed. Vivienne Li, director of sales for PR Newswire in China, said, “In the same way that our China-based customers seek to expand their market reach domestically, they are also paying an increasing amount of attention to overseas media coverage. The distribution of a press release is a key element in any communications strategy, especially when expanding into foreign markets, and we're delighted that the deal with Alibaba led to such great results for the companies issuing announcements through us. PR Newswire currently serves over 1,800 organizations in China, and through this cooperation, we have enjoyed helping companies with less experience in improving their branding efforts in international markets.” “To help more Chinese exporters conduct promotions in overseas markets and assist Chinese enterprises in becoming bigger and stronger through cooperation with more third-party partners is one of the ways in which we deepen the level of services that we provide to our customers,” said Chao Du, Alibaba International Business Operations strategic partnership director, when commenting on the success of this partnership. The two companies also confirmed that they were actively seeking new opportunities to work together again in the future. About Alibaba International Business Operations Alibaba International Business Operations (www.alibaba.com) is one of Alibaba Group’s seven major business groups with a focus on helping small businesses around the world go global through e-commerce. Formed in July 2012 as a result of the consolidation and upgrade of the Alibaba.com international marketplace and AliExpress, Alibaba International Business Operations aims at creating the go-to English-language platform for cross-border trade and purchases between any two countries as well as helping small businesses worldwide expand to overseas markets. As of March 31, 2012, Alibaba.com had 27.3 million registered users from more than 240 countries and regions and showcased 2.4 million supplier storefronts. About PR Newswire PR Newswire (en.prnasia.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For more information, please contact: PR Newswire Marketing Tel: +86-10-5953-9598 Email: marketing@prnasia.com
PRWeek Lab Training: Experiments in Social Media Innovation
Wednesday, June 2 - Thursday, June 3, 2010 ET Keeping pace with the fast-moving world of social media innovation is one of the biggest challenges facing PR professionals today. By the time most in-person events are created, the agendas set, and the speakers recruited, a new social media application is just emerging. Focusing on the latest trends, tools and strategies in the area of social media, PRWeek Lab will provide a two-day, online resource for PR professionals - all without having to leave your office. This FREE conference will feature live webcast sessions and keynote presentations. Plus, visit virtual exhibitor booths to chat with experts and download helpful materials. AGENDA (All times are set in ET) WEDNESDAY, JUNE 2 11:00 a.m Lab virtual environment opens 11:00 a.m. - 11:30 a.m. Explore the floor and network with PR professionals and experts in social media 11:30 a.m. - 12:30 p.m. Educational webcast sponsored by Ogilvy PR 12:30 p.m. - 1:00 p.m. Explore the floor and network with PR professionals and experts in social media 1:00 p.m. - 2:00 p.m. Keynote address: Jeffrey Hayzlett, CMO, Kodak 2:00 p.m - 2:15 p.m. Explore the floor and network with PR professionals and experts in social media 2:15 p.m. - 3:15 p.m. Educational webcast sponsored by Weber Shandwick Social Media on the Fly A real-time review with American Airlines and Weber Shandwick Featured Speakers: Billy Sanez, director of advertising, promotions, and social media, American Airlines Chris Vary, SVP, digital communications, Weber Shandwick 3:15 p.m. - 4:00 p.m. Explore the floor and network with PR professionals and experts in social media 4:00 p.m Lab virtual environment closes THURSDAY, JUNE 3 11:00 a.m Lab virtual environment opens 11:00 a.m. - 11:30 a.m. Explore the floor and network with PR professionals and experts in social media 11:30 a.m. - 12:30 p.m. Educational webcast sponsored by PR Newswire Re-Imagining Communications to Drive Brand Engagement Featured speakers: Brian Solis, principal, FutureWorks, http://www.briansolis.com/ Tom Foremski, publisher, SiliconValleyWatcher Todd Grossman, VP sales/client services, MultiVu, a PR Newswire company 2:30 p.m. - 1:00 p.m. Explore the floor and network with PR professionals and experts in social media 1:00 p.m. - 2:00 p.m. Keynote address: Ben Edwards, VP, digital strategy and development, IBM 2:00 p.m - 2:15 p.m. Explore the floor and network with PR professionals and experts in social media 2:15 p.m. - 3:15 p.m. Educational webcast sponsored by Ketchum 3:15 p.m. - 4:00 p.m. Explore the floor and network with PR professionals and experts in social media 4:00 p.m Lab virtual environment closes To obtain more information about this event, click here.
World's Largest Digital Display To Showcase Videos from MultiVu
Display of video on the Reuters Sign in Times Square will reach millions of viewers daily NEW YORK, Feb. 14 /Xinhua-PRNewswire/ -- MultiVu, PR Newswire's multimedia and broadcast public relations company, is now offering its customers a unique opportunity to reach millions of consumers each day with video messages displayed on the 23-story high Reuters digital billboard located in New York's Times Square, the largest of its kind in the world, the company announced today. The placement of MultiVu's customers' video on the Reuters Sign marks a natural extension of an extremely successful partnership entered into in March 2007 between PR Newswire and Times Square2, a division of Reuters and manager of the Reuters Sign. The initial agreement, which was the first of its kind, placed PR Newswire's customers' photos on the 7,400-square-foot billboard, which is seen by an estimated 1.5 million people who pass through Times Square daily. "In this day and age the most successful communications programs are the ones that embrace new technologies that connect organizations directly with consumers," said Dave Armon, chief operating officer, PR Newswire. "It is our role at PR Newswire to leverage these new technologies and create new mediums for our customers to deliver their messages. Blogs and social networks -- especially those centered around video -- have become a mainstay of our distribution, targeting and measurement services, and now with the introduction of Times Square Video, we are giving our customers a new and unique way to reach their customers, investors or other interested parties directly." "Video that will render well in this new medium must be concise, extremely visually appealing and eye-catching, and of course able to tell a story or convey a message without audio," said Bev Yehuda, vice president of Products, MultiVu. "MultiVu's industry-leading production staff will work closely with our clients to counsel them on editing existing video or will create new, custom video from scratch." Through MultiVu, organizations can create customized video segments to be displayed on the Reuters billboard. The video segments will be accompanied by a headline of up to 100 characters, and a company logo. According to a study by eMarketer, a leading market research firm, companies spent $775 million in online video ads in 2007, and are projected to spend $4.3 billion by 2011. MultiVu is expecting to attract non-traditional customers, such as those putting resources towards online video advertising, with this new video offering, according to Yehuda. Universal Music Enterprises (Ume) used MultiVu's Times Square Video Service in conjunction with the promotion of the 2008 GRAMMY Nominees CD. "In addition to Universal Music Enterprises, early users of MultiVu's Times Square Video Service include other leading consumer brands such as PepsiCo, Smart Balance and Neiman Marcus," said Yehuda. "These are the types of companies that have traditionally invested their marketing and branding dollars into television, online and print advertisements; Times Square Video offers them yet another avenue to target buyers, in an extremely cost-effective and meaningful way." About PR Newswire PR Newswire Association LLC ( http://www.prnewswire.com ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, and Vintage Filings, the fastest growing Edgar filing company. PR Newswire is a subsidiary of United Business Media plc of London. SOURCE PR Newswire