Nielsen Strengthens Market Leading Position In TV Attribution And Ad Intelligence With Acquisition Of TVTY
NEW YORK, July 8, 2021 /PRNewswire/ -- Global data, measurement and analytics
company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution
provider and ad monitoring company based inParis, France. Financial terms were
not disclosed.
Toward The Future Of Digital Audience Measurement
TAMPA, Fla., May 7, 2021 /PRNewswire/ -- As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strateg...
Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments
NEW YORK, April 12, 2021 /PRNewswire/ -- Nielsen Holdings plc (NYSE: NLSN) announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity. Nielsen M...
FMCG Brands Capitalize On Innovation Trends To Drive Business Growth In The New Normal
HONG KONG, Nov. 17, 2020 /PRNewswire/ -- BASES, a Nielsen Global Consumer Business, released its highly anticipated Top Breakthrough Innovation winners for 2020. This year's winners from Chinese Mainland,Hong Kong, Taiwan and South Korea showcase the winning strategies adopted by companies as the...
Nielsen Announces Sale of Global Connect Business to Advent International for $2.7 Billion
Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect's transformation and support its continued innovation in consumer and market measurement Nielsen to hold a conference call to discuss today's announcements as well as its third quarter 2020 financi...
Nielsen's Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence
CHICAGO, Oct. 27, 2020 /PRNewswire/ -- Today, Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—atIntelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen's Global Consumer Business becomes a...
Nielsen: Virtual Banks to Become a Real Game Changer to Banking Industry Landscape
HONG KONG, July 30, 2020 /PRNewswire/ -- With the rapid development of Financial Technology (FinTech), the idea of virtual banking has been widely discussed and is gaining more traction among the local banking population. The Hong Kong Monetary Authority (HKMA) first issued the Guideline on the ...
Nielsen: Eating at Home Will Remain the New Reality for Asian Consumers, Especially Hong Kong, Post COVID-19
HONG KONG, April 28, 2020 /PRNewswire/ -- Nielsen, the global measurement and data analytics company, surveyed Asian consumers to understand their behaviour while purchasing FMCG and the findings reveal a phenomenal shift from on-the-go consumption to safe in-home consumption due to the impact of...
Andrea Borelli Appointed Managing Director for Nielsen Hong Kong & Macau
HONG KONG, April 23, 2020 /PRNewswire/ -- Nielsen, the global measurement and data analytics company, announced the appointment ofAndrea Borelli as the managing director for Nielsen Hong Kong and Macau. Borelli reports toCindy Shin , Developed Asia Leader, Nielsen Global Connect. Borelli will pl...
Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020
HONG KONG, March 23, 2020 /PRNewswire/ -- Amid concerns with job prospects and financial security,Hong Kong's consumers are increasingly conservative with spending, reflected by a new low in Consumer Confidence Index (CCI) at 83 during the last quarter of 2019, compared with 99 at the end of 2018...
Nielsen Builds Out Management Teams With Two Strategic Hires
NEW YORK, Jan. 14, 2020 /PRNewswire/ -- Today Nielsen Holdings plc (NYSE: NLSN) announced two significant hires that support Nielsen's plan to create two separate publicly traded companies later in the year.David Rawlinson, President of the Global Online Business at Grainger, will become the Chie...
Nielsen To Separate Into Two Leading Global Companies
-Nielsen Concludes Comprehensive Strategic Review Process; Announces Plan to Spin-Off Nielsen's Global Connect Business -Separation Sharpens Strategic Focus; Allows Each Business to Most Effectively Serve Rapidly Changing End-Markets and Invest in Growth Opportunities -Each Business Is Well-P...
Nielsen and AI4ALL Announce Collaboration to Expand Diversity and Impact Through Artificial Intelligence
NEW YORK, Sept. 9, 2019 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced it has signed on as a sponsor forAI4ALL, a nonprofit focused on opening doors to artificial intelligence for underrepresented talent through education and mentorship. "I have admired the work of AI4ALL since it starte...
Nielsen: Precision Marketing Set to Surge in APAC
HONG KONG, July 12, 2019 /PRNewswire/ -- Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to the latest report by global measure...
Nielsen Adds Measurement for Youtube Mobile In-App in Hong Kong
HONG KONG, June 3, 2019 /PRNewswire/ -- Nielsen announced today it has expanded advertising measurement on YouTube's mobile app with Nielsen Digital Ad Ratings to 26 additional countriesand regions: Belgium, Brazil, Bulgaria, Czech Republic ,Greece, Hong Kong, Hungary, India, Indonesia, Ireland, I...
Desmond Wang Appointed Managing Director For Nielsen Hong Kong & Macau
HONG KONG, May 20, 2019 /PRNewswire/ -- Nielsen, a global measurement and data analytics company announced thatDesmond Wang is appointed to expand his leadership role as Managing Director, Nielsen Hong Kong &Macau in addition to Taiwan, with responsibility for all of Nielsen's business activities...
Nielsen Is No. 7 On 100 Best Corporate Citizens List In 2019
NEW YORK, May 15, 2019 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announces its selection as No. 7 onCorporate Responsibility (CR) Magazine's 2019 list of the100 Best Corporate Citizens. Now in its twentieth year, CR Magazine produces the annual ranking of the 100 Best Corporate Citizens with ...
David Kenny Signs LEAD Network CEO Pledge To Advance Women At Nielsen
Nielsen CEO pledges to increase representation of women in senior leadership positions AMSTERDAM, March 8, 2019 /PRNewswire/ -- Nielsen (NYSE: NLSN) CEO David Kenny committed to advancing the careers of women at Nielsen around the world by signing on to theLEAD (Leading Executives Advancing Dive...
Nielsen Launches SMARTSTORE in Hong Kong
Helping retailers and manufacturers make faster, more shopper-centric decisions HONG KONG, Feb. 21, 2019 /PRNewswire/ -- Nielsen has added a new product solution to their Shopper toolkit - a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper ...
Nielsen's Mainland Tourist Study: Hong Kong Continues to Pull at Heartstrings of Mainland Tourists
HONG KONG, Jan. 14, 2019 /PRNewswire/ -- Connection between Hong Kong and other Mainland cities has been strengthened since the recent completion of the Hong Kong-Zhuhai-Macau Bridge and theGuangzhou-Shenzhen-Hong Kong Express Rail Link. More Mainland visitors are already travelling toHong Kong v...
