Asia Pacific Consumer Spending on the Rise, Total Hong Kong Retail Sales Grew in Excess of 12% for Q3
HONG KONG, Dec. 21, 2018 /PRNewswire/ -- The latest Asia Pacific FMCG growth figures released today by Nielsen indicate consumer spending is increasing across the region, with total FMCG value growth up 6.5% year-on-year in the third quarter, compared to 4.9% in the previous quarter. Average FMCG...
David Kenny Named Nielsen CEO
NEW YORK, Nov. 20, 2018 /PRNewswire/ -- The Board of Directors of Nielsen Holdings plc (NYSE: NLSN) today announced thatDavid Kenny will join the company as Chief Executive Officer effectiveDecember 3, 2018. David will also join Nielsen's Board of Directors. David joins Nielsen from IBM, where he...
Nielsen Reports that Online FMCG Sales Growing 4x Faster than Offline; Global FMCG E-commerce Sector to Hit US$400b by 2022
TAIPEI, , Nov. 9, 2018 /PRNewswire/ -- Global online sales of FMCG products is growing four times faster than offline sales, withAsia setting the pace for growth in the coming years inonline FMCG sales, according to a new report by global measurement company, Nielsen. The Nielsen Future Opportun...
Hong Kong Consumer Confidence Maintains Strong Amid Economic Uncertainties
Premiumization and innovation are keys to sustainable business growth HONG KONG, Sept. 21, 2018 /PRNewswire/ -- Hong Kong continues to present strong growth opportunities for consumer-centric businesses despite a moderate drop in the consumer confidence index from 107 in the first quarter to 105 ...
Nielsen included for the 2nd year on stock indices recognizing leading companies
FTSE4Good and Dow Jones Sustainability Index recognition part of growing investor interest in companies focused on sustainability NEW YORK, Sept. 13, 2018 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announces its selection for the second consecutive year as a component of both the FTSE4Good Inde...
Nielsen Announces Expanded Review Of Strategic Alternatives
NEW YORK, Sept. 12, 2018 /PRNewswire/ -- Nielsen's Board of Directors has expanded the scope of its previously announced strategic review of the company's Buy segment to include a broad review of strategic alternatives for the company and its businesses. The expanded strategic review, undertaken ...
Spotify Deepens Relationship With Nielsen To Measure Effectiveness And Reach Of Its Global Advertising Platform
NEW YORK, Sept. 11, 2018 /PRNewswire/ -- Spotify and Nielsen today announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S.,Germany, Canada, Mexico, U.K., Spain, France, Netherlands, Japan and Australia. This will allow marketers to m...
David J. Anderson Named New Nielsen CFO
NEW YORK, Sept. 5, 2018 /PRNewswire/ -- Nielsen's Board of Directors announced today thatDavid J. Anderson joined Nielsen effective immediately and will become Chief Financial Officer as ofSeptember 10, 2018. Anderson brings extensive experience as the CFO of multinational public companies. He ha...
Nielsen: Korean Brands Increasing Popularity Among Hong Kong Consumers with Strong Demand from Millennials
Innovative and trendy products with focus on quality are key to success HONG KONG, June 28, 2018 /PRNewswire/ -- A decade ago, Japanese music, movies and video games were all the rage. Japanese products were widely popular and followed byHong Kong consumers. As time goes by, this prevailing pop c...
Korean Brands Increasing Popularity in Taiwan Fast Moving Consumer Good and Beauty Market
TAIPEI, , June 28, 2018 /PRNewswire/ -- It's no secret all things Korean are hot inTaiwan. Korean dramas have set the stage for a preference of many things Korean among Taiwanese consumers. Whether its shampoo, facial moisturizer, instant noodles or lipstick, leveraging that affinity will create ...
Hong Kong Consumer Embraces Ecommerce Development
Creating better customer experience through unique cross-screen experience, product range and convenience are key to winning HONG KONG, May 15, 2018 /PRNewswire/ -- Over the past two decades the growth of ecommerce has been the result of significant advances and transformation in the commercial ...
Nielsen Media Index: Take-up of Mobile-first
HONG KONG, April 30, 2018 /PRNewswire/ -- According to the Nielsen Media Index 2017 Year End Report, smartphone penetration inHong Kong rose by 5% (from 4.7 to 4.9 million users) compared with what it was in 2016. The number of people going online by smartphone roseby 4%, while the number of ...
Nielsen: Online Advertising Spend Continues to Drive Advertising Spending Growth
Mobile-first picking up as new trend, with social and TV running neck and neck as key media HONG KONG, Feb. 28, 2018 /PRNewswire/ -- The Hong Kong economy ended 2017 with positive momentum, and this is expected to continue this year. With that positive outlook, as many as 38% surveyed advertiser...
Nielsen Marketing Cloud Launches In APAC
Nielsen Marketing Cloud Enters Asia-Pacific Region to Help Advertisers, Agencies and Media Owners Improve Advertising and Content Marketing Effectiveness NEW YORK, Nov. 29, 2017 /PRNewswire/ -- Nielsen (NYSE: NLSN) today launched its Nielsen Marketing Cloud in APAC empowering its regional and glob...
Nielsen Agrees to Acquire Visual IQ
NEW YORK, Sept. 27, 2017 /PRNewswire/ -- Nielsen Holdings plc (NYSE: NLSN) today announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand...
Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand
vBrand's Advanced Machine Learning Platform Will Be Integrated into Growing Nielsen Sports Business for Added Speed and Scale NEW YORK, Aug. 3, 2017 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced it has acquired vBrand, anIsrael-based technology startup that has developed a machine learnin...
Nielsen and JD.com Collaborate on Multi-Touch Attribution Solution for Marketers
SHANGHAI, July 25, 2017 /PRNewswire/ -- Today Nielsen, the leading global measurement and data analytics company, announced a strategic cooperation agreement with Chinese e-commerce giant JD.com formalizing the collaborative launch of a Multi-Touch Attribution (MTA) offering inChina. MTA solution...
Computer Vision and Retail Intelligence Company Trax Closes US$64 Million Investment led by Warburg Pincus
- Largest Round of Capital Raised to Date to Fuel the Company's Global Growth
- Warburg Pincus to Become the Largest Institutional Shareholder of Trax
SINGAPORE, June 28, 2017 /PRNewswire/ -- Trax
Nielsen And Video Research Announce New Partnership For Digital Audience Measurement In Japan
TOKYO, Jan. 6, 2017 /PRNewswire/ -- Nielsen (NYSE: NLSN, Head office: New York, Chief Executive Officer:Mitch Barns, "Nielsen") and Video Research Ltd (Head office:Tokyo, President: Yuzuru Kato, "VR") today announced they have established a business partnership to create a standard and common dig...
Nielsen Completes Acquisition Of Repucom
NEW YORK, June 21, 2016 /PRNewswire/ -- Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence. The acquisition will expand Nielsen's sports offerings globally, making the company the premier provider of analytics and in...
