Advertising
OTT Leader iQIYI Implements Unified ID 2.0
iQIYI leans into the future of identity with Unified ID 2.0, empowering advertiserswith first-party data to reach global consumers more effectively HONG KONG, July 4, 2022 /PRNewswire/ -- Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced iQIYI, Inc. (NASDAQ: IQ), a...
2022-07-04 16:12
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Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution
Advertisers Can Easily Activate IAS's Verification Solutions Across All Campaigns in Flight Control, Clinch's Omnichannel Campaign Management Platform NEW YORK, June 30, 2022 /PRNewswire/ -- Clinch, the leader in the dynamic ad serving, personalization and creator of Flight Control, the Omnichann...
2022-06-30 00:19
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New Report Ranks OMD Worldwide #1 Media Agency as Marketers Shift Focus from Navigating Disruption to Managing Transformation
NEW YORK, June 29, 2022 /PRNewswire/ -- In a new report by leading independent and international research company COMvergence, Omnicom Media Group Agency OMD Worldwide has been ranked the number one global media agency based on annual billings. This marks the fifth consecutive number one ranking...
2022-06-29 20:00
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Kantar reveals the most creatively effective digital ads in Southeast Asia
More than 70% of advertisers plan to grow their investment in digital in 2022
SINGAPORE, June 29, 2022 /PRNewswire/ -- Kantar today reveals the most
creatively effective digital ads inSoutheast Asia from 2021 as part of their
Digital Creative Awards
2022-06-29 13:43
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Regional Center Lawsuits Receive Favorable Preliminary Injunction Ordering the Immediate Start of the EB-5 Regional Center Program
WASHINGTON, June 29, 2022 /PRNewswire/ -- Effective June 23, 2022, The Federal Court for the Northern District ofCalifornia granted and ordered USCIS to stop treating formerly deauthorized designated regional centers as such and they must be permitted to operate. A final judgement affirming the r...
2022-06-29 08:05
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Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce
OMG's OMD Worldwide Named Media Network of the Year NEW YORK, June 28, 2022 /PRNewswire/ -- With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lion...
2022-06-28 09:26
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Zefr expands its TikTok brand safety and brand suitability measurement to APAC advertisers
LOS ANGELES, June 27, 2022 /PRNewswire/ -- Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched inNorth America (US and Canada), UK, EU (France, Ge...
2022-06-28 03:00
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IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings
IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to further optimize digital media quality NEW YORK, June 27, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sy...
2022-06-27 21:00
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Hyundai Motor's 'The Bigger Crash' Brand Campaign Ads Win Silver Lions at Cannes Lions International Festival of Creativity
* Hyundai's brand campaign ad won Silver Lions in the Outdoor Billboard Campaign and Print categories in the automotive sector * 'The Bigger Crash' campaign was also shortlisted in the Design Lions category at Cannes Lions International Festival of Creativity * 'The Bigger Crash' highlights ...
2022-06-27 15:00
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LeadSquared secures $153mn from WestBridge Capital; Turns Unicorn
ATLANTA, June 24, 2022 /PRNewswire/ -- Sales automation platform, LeadSquared
2022-06-24 14:17
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New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent
Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes NEW YORK, June 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released 'Ad Context & Attent...
2022-06-23 21:00
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Acclime announces strategic expansion into India with acquisition of CIBC
HONG KONG, June 23, 2022 /PRNewswire/ -- Asia Pacific's premier corporate services provider, Acclime, has announced its strategic expansion intoIndia with the acquisition of leading corporate services consultancy, Concept International Business Consulting (CIBC). Co-Founder and CEO of Acclime, M...
2022-06-23 16:38
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PR Newswire's APAC Media Landscape 2022 Report Shares Top Industry Trends and Developments in the Region
HONG KONG, June 23, 2022 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, launched its APAC Media Landscape 2022 report today. The report offers comprehensive insights into trends and developments in the media industry across 9 ...
2022-06-23 10:00
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CNN's 'Mission: Ahead' meets the innovators transforming the world of human mobility
Special coverage airs June 20-24, with a 30-minute program airing June 25-27
HONG KONG, June 22, 2022 /PRNewswire/ -- This month on 'Mission: Ahead'
2022-06-22 11:09
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ADVERTISING'S LEADERS SET PATHWAY TO NET ZERO INDUSTRY WORLDWIDE
Ad Net Zero Expansion Led By Advertisers, Agency Groups, Media & Trade Bodies Companies Invited to Join Global Efforts To Drive Rapid Change CANNES, France, June 22, 2022 /PRNewswire/ -- Leaders from many of the largest companies and associations in the world's advertising industry have announce...
2022-06-22 00:03
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Celonis Selects Movable Ink for Scaled 1:1 Content Personalization
NEW YORK, June 21, 2022 /PRNewswire/ -- Movable Ink, the leading global software content personalization provider, announces it has been selected by Celonis, the global leader in execution management, to power personalization across its marketing program. Celonis is one of the world's few 'decaco...
2022-06-21 17:40
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IBM, DELTA AIR LINES WPP, 4A'S, IAB, AD COUNCIL AND OTHER INDUSTRY LEADERS ACT TO MITIGATE BIAS IN ADVERTISING TECHNOLOGY
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at theCannes Lions International Festival of Creativit...
2022-06-20 22:00
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DEFY DIMENSIONS WITH SHUTTERSTOCK'S 3D GALLERY EXPERIENCE POWERED BY TURBOSQUID AT CANNES LIONS
Includes Interactive 3D Animated Entrance Installation, Exclusive Portrait Studio and 3D Marketplace Showcase NEW YORK, June 17, 2022 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), one of the leading global creative platforms for transformative brands and media companies, today announced ...
2022-06-17 18:01
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HAVAS HEALTH & YOU APPOINTS ELIZABETH EGAN OF HAVAS LYNX TO CEO, HH&Y EUROPE
Appointment Bolsters Capabilities in Fast-Growing European Market Alongside New Havas Lynx Group Leadership NEW YORK, June 17, 2022 /PRNewswire/ -- To support a region that has doubled in size since 2017 and has won over 60% of its pitches in the last year alone, Havas Health & You (HH&Y) today ...
2022-06-17 16:00
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CommsEase Introduces World's First AI Howling Detection Solution, Recognized in ICASSP 2022
HANGZHOU, China, June 16, 2022 /PRNewswire/ -- CommsEase continues to innovate in real-time communication. The Audio Lab's academic research, called "A Neural Network-based Howling Detection Method for Real-time Communication Applications," was accepted by ICASSP 2022. ICASSP (International Conf...
2022-06-16 16:49
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