Advertising
BRAND'S Direct Business leverages Appier's solutions to strengthen its ecommerce presence with a personalized marketing strategy
BRAND'S Direct Business Thailand leverages the power of a one-stop platform for better customer engagement across all of its online channels BANGKOK, Jan. 19, 2023 /PRNewswire/ -- Appier today announced that BRAND'S Direct Business Thailand, a subsidiary of the Suntory group of companies, has ad...
Forrester Introduces Customer Obsession Awards To Honour Organisations That Put Customers At The Centre Of Everything They Do
CAMBRIDGE, Mass., Jan. 19, 2023 /PRNewswire/ -- Forrester
Buildmedia merges with The Boundary to create global powerhouse
LONDON, Jan. 19, 2023 /PRNewswire/ -- Buildmedia, the Auckland-based creative studio widely considered to be the world leader in off-the-plan interactive real estate sales and marketing solutions, city-scale digital twins and interactive eCommerce VR experiences, has merged withLondon and New Yor...
Everise Repositions Branding to Cement Evolution as End-to-End Customer Service Player
Launches new corporate slogan "Champions of customer happiness" and brand video PLANTATION, Fla., Jan. 18, 2023 /PRNewswire/ -- Leading customer service company Everise announced today the launch of its new brand repositioning, which includes a refreshed visual identity and the new brand tagline...
Silverpush's Cookieless AI Solutions: Saving 1000 Tons of CO2eq in Advertising Campaigns
GURUGRAM, India, Jan. 18, 2023 /PRNewswire/ -- Despite efforts by businesses and governments to address climate change, a significant gap remains between their commitments and actions. Silverpush, a leader in contextual advertising, is taking action to reduce carbon emissions by using its advance...
Tech downturn slashes billions from value of world's top brands
* Amazon is world's most valuable brand, despite losing US$51 billion in value * Tech brands fall in value, Apple loses its top ranking, down US$57.6 billion * Tesla and BYD are amongst the world's fastest-growing brands as sustainability-focused brands win big * Inaugural Sustainability Perc...
BNI® CELEBRATES 38 YEARS OF CONSECUTIVE MEMBERSHIP GROWTH
CHARLOTTE, N.C., Jan. 18, 2023 /PRNewswire/ -- BNI® (Business Network International), the world's leading business referral organization, celebrated their 38th anniversary onJanuary 8, 2023. For 38 years, BNI has been helping Members create a better future for themselves and their communities and...
24-7 Intouch Announces Rebranding, Changes Name to IntouchCX
WINNIPEG, MB, Jan. 17, 2023 /PRNewswire/ -- 24-7 Intouch, a global leader in
contact center and technology solutions, announced today it is changing its
corporate name to IntouchCX to better align with its accelerated growth, new
solution offerings, and positioning as a market innovator.
The MarTech Summit back in Singapore, gathered over 200 attendees from multiple industries
We were Back in Singapore! SINGAPORE, Jan. 17, 2023 /PRNewswire/ -- The MarTech Summit landed in Singapore on 27 October 2022 (the 2nd time in a year!) and gathered over 200 attendees across multiple industries fromSingapore and beyond. The summit took place at the PARKROYAL COLLECTION Marina Ba...
The MarTech Thoughts Interview Series: Chris Ngan | The Trade Desk
HONG KONG, Jan. 16, 2023 /PRNewswire/ -- Chris Ngan, GM of Hong Kong and Taiwan from The Trade Desk shares his insights on MarTech Stack, Marketing Strategy and Customer Experience with The MarTech Thoughts, The MarTech Summit's interview series. The MarTech Thoughts series gathers MarTech innova...
EAGLE EYE'S ACQUISITION OF UNTIE NOTS USHERS IN A NEW ERA OF LOYALTY AND PROMOTIONAL PERFORMANCE FOR GROCERS AND RETAILERS GLOBALLY
Combined solutions offer retailers improved engagement with customers, more efficient data collection and positive ROI from marketing and promotions LONDON, Jan. 12, 2023 /PRNewswire/ -- Eagle Eye, a global digital marketing technology company that helps retail and hospitality companies build mor...
SOFAR Reveals New Brand Identity and Website Reflecting Its Focus on a Net-zero Future
FRANKFURT, Germany, Jan. 12, 2023 /PRNewswire/ -- SOFAR, the global leading supplier of PV and energy storage solutions reveals a new brand campaign in Shenzhen, China and Frankfurt, Germany, displaying the company's commitment to innovation and its role in powering a net-zero future. In line ...
Shutterstock Expands Long-standing Relationship with Meta
Shutterstock to provide content for Meta's continued investment in AI NEW YORK, Jan. 12, 2023 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), the leading global creative platform for transformative brands and media companies, will help fuel Meta's continued investment in AI. The expanded relatio...
adm Group appoints Justin Barton as Executive Chairman and Ed Colflesh as Global CEO
LONDON, Jan. 12, 2023 /PRNewswire/ -- adm Group, a global marketing execution partner to the world's leading brands, today announces the appointment of current Global CEO,Justin Barton, as Executive Chairman. Justin has been CEO of adm since 2014. He has overseen a significant expansion of the bu...
Denave unveils new visual identity
The new look reflects the company's dynamic approach and reaffirms commitment to growth NEW DELHI, Jan. 12, 2023 /PRNewswire/ -- Denave, a global technology-powered sales enablement enterprise, today announced a brand refresh including a new visual identity, redesigned logo and website, as part ...
Tiger Beer stunt shines light on Gen Z and Millennials feeling the pressure to live up to an "impossible standard"
SINGAPORE, Jan. 12, 2023 /PRNewswire/ -- Today, passers-by in Singapore's
Central Business District were left stunned as busy businessmen and women
stopped in their tracks, frozen in time.
SGS & Co welcomes industry expert Robert Sanders as President, Chief Commercial Officer
LOUISVILLE, Ky., Jan. 12, 2023 /PRNewswire/ -- SGS & Co, a global leader in brand design, packaging production and related marketing services, has hired Robert (Bob) Sanders as the company's new President, Chief Commercial Officer, where he will oversee the development and execution of SGS & Co's...
Financial service provider growney founds fake real estate company in Germany to draw attention to rising sea levels
* The real estate startup that wants to profit from rising sea levels caused outrage * Dissolving the alleged sales launch: digital asset manager growney as the originator of the initiative * A previously underestimated climate protection measure: sustainable financial investment HAMBURG, G...
Kantar names Cheong Tai Leung to lead Insights business in Asia Pacific.
SINGAPORE, Jan. 10, 2023 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company, today announces the appointment ofCheong Tai Leung as CEO of its Insights Asia Pacific business. Reporting toChris Jansen, Kantar's Chief Executive, Ms Leung will lead Kantar's regional team...
Penta expands global footprint with acquisition of Hume Brophy
Bolstering global reach will allow the firm to deliver unrivaled, data-driven stakeholder solutions to leading companies around the world WASHINGTON, Jan. 10, 2023 /PRNewswire/ -- Today, Penta announced the acquisition of Hume Brophy, a global public affairs, communications, and strategy firm th...
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