Advertising
MatchCraft Again Recognized as Global Rising Star of the Year at Microsoft Advertising Partner Awards
LOS ANGELES, April 30, 2022 /PRNewswire/ -- MatchCraft, a global leader in digital advertising technology, was again recognized by Microsoft Advertising, this time as the Global Rising Star of the Year. MatchCraft took home the top prize for its global focus on integrating features that drive bot...
2022-04-30 06:37
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Shutterstock Announced As Exclusive Global Photography Partner For Advertising Week Events in 2022
The partnership provides Shutterstock with the exclusive rights to capture, license and distribute content from Advertising Week global, in-person events throughout the year. NEW YORK, April 29, 2022 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), the leading global creative platform for transf...
2022-04-29 19:01
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Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend
The French data science expert will power clients' privacy-first measurement models to help understand the true value of TikTok PARIS, April 29, 2022 /PRNewswire/ -- Global data science consultancy Ekimetrics announced today its participation in TikTok's Media Mix Modeling Program amongst a sele...
2022-04-29 06:00
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Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)
The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) MONTREAL, April 27, 2022 /PRNewswire/ -- Hivestack, the world's largest, independent, programmatic digital out of hom...
2022-04-27 21:00
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Top Product Innovators to Attend New Product Innovation Workshop at MIT InnovationHQ this May in Massachusetts
This event will empower product development executives to construct product innovation pipelines that are based on credible and comprehensive market, customer, and competitor insights SAN ANTONIO, April 27, 2022 /PRNewswire/ -- Frost & Sullivan will host a one-day eye-opening experience for busi...
2022-04-27 04:19
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GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION
Essence and MediaCom to merge, forming EssenceMediacom GroupM Nexus to launch globally as a best-in-class performance organization Mindshare to complete the integration with global performance agency Neo LONDON and NEW YORK and SAN FRANCISCO, April 27, 2022 /PRNewswire/ -- GroupM, WPP's media in...
2022-04-27 00:13
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FP Markets launches the FP Markets Partners Hub. The premium choice for IBs & Affiliate Marketing experts
The FP Markets Partners Hub is a rich source of information for partners
containing marketing material and in-depth informative articles and tips for
IBs and Affiliates to learn how to maximise their earning potential
SYDNEY, April 26, 2022 /PRNewswire/ -- FP Markets
2022-04-26 21:49
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Whisky Isn't Just a Man's Drink According to New Campaign Featuring Academy Award Winner Anna Paquin from The Glenlivet
SYDNEY, April 26, 2022 /PRNewswire/ -- Academy Award Winner Anna Paquin and renowned Single Malt ScotchThe Glenlivet are ripping up the rule book on whisky drinking traditions in aprovocative new campaign. The Glenlivet is on a mission to break the whisky drinker stereotype and shine a light on...
2022-04-26 19:11
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John Riccio Appointed President, Merkle Asia Pacific
Riccio succeeds Zhengda "Z" Shen, who is retiring after 22 years with Merkle, five years with dentsu. COLUMBIA, Md., April 26, 2022 /PRNewswire/ -- Merkle (www.merkleinc.com), dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has namedJohn Riccio pres...
2022-04-26 19:00
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Contextual Relevance is Critical to India Consumers According to IAS The Power of Context Research
NEW DELHI, April 26, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a
global leader in digital media quality, today released a new research study,The
Power of Context inIndia
2022-04-26 15:30
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Yell International Sets Sight on Singapore for New Regional Hub Launch
The creative agency is bringing its Thai Creativity and industry expertise to a
whole new market
SINGAPORE and SEOUL, South Korea and TOKYO, April, 26, 2022 /PRNewswire/ --
Yell International
2022-04-26 09:15
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MICE Venues Offering Colorful Sceneries and Unique Experiences
SEOUL, South Korea, April 25, 2022 /PRNewswire/ -- Korea, a country known for its unique charms, positioned itself early on in the Asia-Pacific MICE industry with its centuries-old tradition, cutting-edge technologies, and city infrastructure. And with Korean culture taking the world by storm at ...
2022-04-25 08:00
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HEYTEA Partners with Hiroshi Fujiwara on a New Series of Hit Products
SHENZHEN, China, April 22, 2022 /PRNewswire/ -- HEYTEA, China's most popular tea drink brand and the creator of the Cheezo Tea, has launched a crossover collaboration withHiroshi Fujiwara, known as the "Godfather of Streetwear", and his design agency, Fragment. As tastemakers in their respective ...
2022-04-22 11:11
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Innity Awarded TAG Brand Safety and Anti-Fraud Certification on a Global Level
The Ad Tech Company Reinforces its Fight Against Criminal Activity in Digital Advertising SINGAPORE, April 22, 2022 /PRNewswire/ -- Innity, a leading digital media solutions, and advertising technology company, today announced it has been awarded the coveted TAG Certified Against Fraud Seal and ...
2022-04-22 09:00
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Merkle Unveils Experience & Commerce Practice to Help Brands Build Next-Generation Loyalty
Initiative expands the dentsu agency's leadership team and bolsters its global commerce and customer experience capabilities COLUMBIA, Md., April 20, 2022 /PRNewswire/ -- Merkle (www.merkleinc.com), dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, ha...
2022-04-20 20:00
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Integral Ad Science Expands in South Korea and Appoints Industry Veteran Inwon Park as the Head of Korea Market
SEOUL, South Korea, April 20, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales operations inSouth Korea, working with brands, agencies, publishers, and platforms in the region. Based inSeo...
2022-04-20 12:55
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Forrester Announces CX APAC 2022 Full Conference Agenda
The in-person and digital event experience will explore how CX, marketing, and
digital leaders can build long-term customer loyalty to fuel business growth
SYDNEY, April 20, 2022 /PRNewswire/ -- Forrester
2022-04-20 10:15
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TopOn Moves Into In-App Bidding Open Beta on Meta Audience Network
GUANGZHOU, China, April 19, 2022 /PRNewswire/ -- We are happy to announce that TopOn has moved out of closed beta and is now an official open beta bidding partner with Meta Audience Network! By making bidding with Meta Audience Network more widely available, the integration is now available for a...
2022-04-19 20:43
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Monotype Studio Celebrates the Unique Typographic Voices of Our Times in New Type Trends Report
Work from dozens of brands and agencies captures the ever-changing spirit of
design and creativity at a global scale.
WOBURN, Mass., April 15, 2022 /PRNewswire/ -- The Monotype Studio today
released its annualType Trends report
2022-04-15 10:54
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Magnolia opens new office in Jakarta, Indonesia
SINGAPORE, April 14, 2022 /PRNewswire/ -- Leading digital experience platform (DXP) Magnolia has announced the opening of its new office inJakarta, Indonesia , as it moves to deepen its presence in theAsia Pacific region. With offices already located inSingapore, Shenzhen, Shanghai, Bangkok, and H...
2022-04-14 10:00
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