PR Newswire Updates
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PR Newswire Asia Holds Media Coffee on Communications Through Travel Trade Publications
On June 23th, PR Newswire held a Media Coffee that was themed "Communications Through Travel Trade Publications," in Shanghai. Over 10 marketing and PR professionals from several companies including Fiji Island Tourism, Tourism Authority of Thailand, Jinjiang Hotels, the Renaissance Shanghai Yuyuan ...
Making Your Online Newsroom More Customer and Consumer-Friendly
By:Dee Rambeau In this 24/7 news environment that we live in, everyone wants and watches breaking news. Many of us leave news channels on our televisions and news Web sites open in our browsers throughout the day. Additionally, we can now subscribe in a variety of ways to news sites via e-mail and ...
Driving Marketing Results at Your Key Trade Shows and Events
by: Susan McPherson Inquire if the trade show's management is offering any special marketing and/or PR services/tools specifically for exhibitors. Ask for the registered media list well in advance of the show. Inquire as to what show management is planning to promote and market during the year. ...
Become an Industry Expert
by: Rachel Meranus Offering your wisdom to the media is a great way to further your brand. Using your organization's representatives as expert commentators in the media is a great way to gain exposure for your brand and position your organization as a thought leader in the industry. But marketing...
PR Newswire Launches Interactive Multimedia and Social Media Platform
The ARC Engagement Platform Features Interactive Video Player Combined with Full Digital Content Access and Web 2.0 Posting Capabilities PR Newswire and its broadcast and multimedia division, MultiVu, on June 15 announced the launch of the ARC engagement platform, a multimedia and social media plat...
PR Newswire Asia Media Coffee in Shenzhen
Make Corporate News Appealing to Mainstream Media14:00-17:30 PM, June 25-Yidutang, F3,OCT-Loft, Enping Street, Nanshan District, Shenzhen - Do you want your press releases to make catch reporters' eyes?- Why has your information been overlooked by the media in the past?- How do stories from some co...
PR Newswire Receives 'China CFO's Most Trusted Investor Relations Management Services' Award
Award presented by CFO World as part of its "Top 100 Most Trusted Service Provider" poll PR Newswire announced today that it has been selected by CFO World, China's prestigious financial magazine, as a recipient of its "China CFO's Most Trusted Investor Relations Management Services" award. The aw...
PR Newswire Asia Holds Media Coffee on Communications through Business Management Magazines
On May 27th, PR Newswire held a Media Coffee under the theme, Communications Through Business Management Magazines, in Beijing. Over 30 marketing and PR professionals from 20 organizations, including Hanvon, MacDonalds, Capital Airports, Dupont, Huayuan International Tourism, One Foundation and Sina...
PR Newswire Asia Launches PR Training for Business Executives
An excellent spokesperson can save a company from crisis, whereas a poorly trained spokesperson can often feel like a fish out of water, resulting in slow, unprofessional responses and ultimately, failure. There are many executives in China that resent having to talk to the media. It feels like a c...
Making Compelling Web Video
Let’s face it. Most online video is unwatchable. It’s unfunny, uninteresting and a complete waste of time. However, for every hundred duds, there is that one gem that makes you realize the true power of the medium. So the question at hand is: What makes the difference between the very, very ...
Measuring Your PR Success
by Rachel Meranus Your annual PR report should contain more than just media hits. Find out what you could be missing. Measuring your results against business objectives is critical when planning activities for the new year. PR professionals have used some of the same forms of measurement for decad...
PRWeek Lab Training: Experiments in Social Media Innovation
Wednesday, June 2 - Thursday, June 3, 2010 ET Keeping pace with the fast-moving world of social media innovation is one of the biggest challenges facing PR professionals today. By the time most in-person events are created, the agendas set, and the speakers recruited, a new social media application...
PR Newswire Launches Enhanced Event Marketing & Communications Platform
Virtual Press Office now integrated with PR Newswire's Global Events division Mr. Peter BrandVice President, Global Tradeshow Services, PR Newswire PR Newswire announced today the launch of its new tradeshow marketing and communications platform, signaling the full integration of Virtual Press ...
Increasing Search Engine Rankings with Syndicated Press Releases
Optimized Press Releases Drive Increased Website Visibility and Traffic Public relations professionals and search engine optimization experts share a common goal of building brand awareness for their organization, and both groups achieve that by writing optimized Web content (like product pages an...
Case Study:InformationWeek Increases Visibility with PR Newswire
Global distribution platform drives brand recognition, website traffic and search engine ranking BackgroundInformationWeek and its portfolio of resources are highly regarded among business technology executives and IT professionals as the technology market’s foremost multimedia brand and the publ...
PR Newswire Asia Holds Media Coffee to Discuss the World Expo and Corporate Communications in Shanghai
Shanghai, April 20th–On April 20th, PR Newswire Asia held a Media Coffee in Shanghai, under the theme, the World Expo and Trade Publications. PR professionals from various well-known companies, including I.M. Skaugen, Lego, Vistage, Yum! Group, UBM China, Times First, ChinaPnRTM, eHai Car Service, P...
PR Newswire Asia Holds Media Coffee to Discuss Communications Through Technology Portals
Beijing, April 22th–The world’s leading information distributor, PR Newswire Asia, held a Media Coffee under the theme, Communication Through Technology Portals, in Beijing on April 22nd, 2010. Over 30 marketing and PR professionals from 20 organizations, including China-British Business Council, Ai...
PR Newswire Introduces iPad Optimized Mobile App
Enhanced design takes advantage of iPad's high-resolution, full screen display PR Newswire today announced the launch of an iPad-optimized version of its Mobile App platform, extending the numerous features of PR Newswire’s Mobile App to the iPad’s robust display technology. Built upon PR Newswi...
New Round of Overseas IPO's Boost PRN Asia's IR Business
BEIJING, Apr.14--With the steady recovery of overseas IPOs starting last year, the need to communicate with worldwide investors also soared. In Q1, 15 Chinese enterprises that went public overseas, including China Hydroelectric Corporation, Daqo Group, Jinko Solar and Century21 China, have signed lo...
PR Newswire Launches App for iPhone, iPod Touch
iPad optimized App, Blackberry & Android Apps coming soonPR Newswire Mobile App allows users to easily view, search and share news and multimedia content In a move that will afford PR Newswire's customers unparalleled reach to mobile users, the company has launched an application for the iPhone and...
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