omniture

Homage to Modern Day Heroes

Christian Louboutin and SportyHenri.com
2016-07-21 23:08 3516

LISBON, Portugal, July 21, 2016 /PRNewswire/ --

Christian Louboutin and SportyHenri.com deliver the Cuban National Team with an elegant look for iconic moments.

Christian Louboutin, renowned for signature red soles, teams up with French E-concept SportyHenri.com to support the Cuban National delegation in the 2016 Rio Olympic Games. As Official Supplier of the Celebratory Outfit they provide nonperformance outfits for formal occasions, with designs taking cues from Cuban heritage and athletes themselves. A source of inspiration and guidance, Cuban former and current athletes had an active part in shaping the collection.  

To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7885451-homage-to-modern-day-heroes/

Henri Tai, founder of SportyHenri.com, lent expertise from his former life as a professional athlete whilst Louboutin has drawn inspiration from sports for decades: "It´s that elegance and fluidity of movement of someone who is so in control of their body that fascinates me. At the Olympics, it feels like they put on performance gear and simultaneously turn into superheroes that defy gravity, that defy time, that defy all rules of physics. We designed the celebratory outfit for the moment they turn back into humans, still in that glory moment, still in their light but heading back to the real world. "

Through custom fittings with athletes, and consultation with former Olympians, the look created expresses chic Cuban style on an athletic silhouette while not compromising the comfort and fit they seek as the world looks on. Henri Tai, explains "the clothes need to fit spectacular athlete bodies - they are definitely not sample size or average, neither in length of limbs, nor in proportions. It was our mission to make them look tailor-fitted and great".

A high-top trainer and loafer style for men offers a snug fit for the light tread of gymnast Manrique Larduet Bicet and elegance to the remarkable size 51.5 foot of wrestler Mijaín López Núñez. The kitten heel sandal for female athletes, adds a touch of glamour without forgetting their stage is the track, the pitch, the ring.

The concept was brought to life within a Parisian atelier; sharply tailored jackets, red for men and beige for women, equally suited for delicate shoulders of judoka Dayaris Mestre Alvarez or biceps of Judo Alex Garcia Mendoza. The jackets contrast with interchangeable trouser, shorts or skirt and proudly carry the nation's flag on the breast pocket. The five- pointed star is used as an emblem of luck upon the back of athlete's jackets.

(Photo: http://photos.prnewswire.com/prnh/20160721/391790 )
Video: http://www.multivu.com/players/uk/7885451-homage-to-modern-day-heroes/

Source: Christian Louboutin and SportyHenri.com
collection