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Little Caesars® Pizza Continues Growth in Southeast Asia with First Philippines Location

Little Caesars Pizza
2018-12-18 10:00 799

Palmtree ph Foods Corp. is Set to Open New Restaurant in January 2019

DETROIT, Dec. 18, 2018 /PRNewswire/ -- Little Caesars Pizza, the third largest pizza chain in the world, will open its first restaurant in the Philippines in January 2019. The global pizza brand, which is currently operating in 23 countries and territories, is continuing the expansion of its international footprint with new restaurants in Southeast Asia. The franchisee, Palmtree ph Foods Corp., is owned by James Kodrowski.  Kodrowski, also manages a group of companies that operate in the region. The first restaurant to open under the new franchise relationship will be located at the Metrosquare Building in Manila. Additionally, Little Caesars Pizza will open its first location in the Republic of Singapore in January.

"We're excited to bring Little Caesars to the Philippines as we believe the country is a perfect fit for our international expansion due to its strong affinity for both pizza and value," said Paula Vissing, senior vice president of International for Little Caesars Pizza. "James Kodrowski is an experienced restaurant partner with strong market connections and the insight needed to bring our unique pizza offering to our Philippine guests who love freshness, quality, and taste."

Quick-service restaurants (QSR) have long been a favorite of pizza lovers in the United States. Based on a nationwide survey of QSR consumers in the U.S., conducted by Sandelman & Associates that concluded in 2017, Little Caesars was the "Highest Rated Chain Value For the Money." The popularity of QSR restaurants also extends to international guests that are in search of delicious, affordable, quick-service meals.

"Little Caesars Pizza is exactly what this market needs," said Kodrowski. "We believe that the HOT-N-READY® concept will have undeniable market appeal, as well as our commitment to excellent guest service, and superior value. It is our ambition to make Little Caesars the new favorite pizza of the Philippines." 

Little Caesars Pizza is also cultivating new franchise opportunities throughout the region and is accepting inquiries from interested entrepreneurs eager to join a world-famous pizza brand. Start-up requirements and requests for information may be made at http://franchise.littlecaesarsinternational.com.

What is HOT-N- READY®?

HOT-N- READY means pizza hot out of the oven ready when you are. No need to call ahead, no need to wait and no limit! With Little Caesars HOT-N- READY pizza, you get the convenience of going in and out in 30 seconds or less. In addition to convenience, Little Caesars Pizza is known for its affordability, and being named "Best Value in America" for 11 years consecutive years. ** The new restaurant in the Philippines will offer a large HOT-N- READY classic pepperoni or cheese pizza, as well as several other delicious offerings.

About Little Caesars Pizza®

Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States*. Founded in 1959 as a single, family-owned restaurant, Little Caesars® has become the third largest pizza chain in the world** with stores in 23 countries and territories worldwide, including in each of the 50 U.S. states.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars® has been named "Best Value in America" for eleven years in a row***. Little Caesars® products are made with quality ingredients, like dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with more than 59 years of experience in the nearly $135 billion worldwide pizza industry, Little Caesars® is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars® offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

*Largest carry-out only pizza chain in the US – based on net number of stores in 2017
**Third largest pizza chain in the world – based on net number of stores in 2017
*** Highest-Rated Nationally Distributed QSR Chain – "Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates 2007 – 2017.

Contact:  Rebecca Smith
Little Caesars Enterprises, Inc.
313.725.3628
Rebecca.Smith@LCEcorp.com

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Source: Little Caesars Pizza
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