ZAFUL launched the first out-of-home advertising campaign to target the Philippines Market

MANILA, Philippines, Oct. 18, 2019 /PRNewswire/ -- On Oct 1st, ZAFUL kicked off its first out-of-home (OOH) advertising campaign in Manila, advertisements are running throughout the city from the financial center Makati to the surrounding cities. ZAFUL's new campaign has demonstrated trendy and cost-effective products for the Philippine market.

The campaign focused on building ZAFUL's brand awareness and attracting new users in the Philippines. After cooperated with beauty blogger Michelle DY (IG @michelledyy) who has 2.3M followers on YouTube, ZAFUL made a new attempt at this market. According to ZAFUL's brand director Apollo Jiang, "The OOH ads are the first step of the offline campaign after entering the Philippines market, ZAFUL is planning to carry out more events to reach its new customers."

ZAFUL launched the first out-of-home advertising campaign to target the Philippines Market
ZAFUL launched the first out-of-home advertising campaign to target the Philippines Market

Since September last year, ZAFUL takes the Philippines as one of the most important parts of the global marketing strategy. Just four months later, on January 1 this year, ZAFUL officially established the Philippine website portal to provide exclusive services for customers in the Philippines. ZAFUL is developing rapidly in the Philippines. As shown in the result, from the beginning to this September, the number of registered users reached 3 million. Additionally, ZAFUL's sales volume has increased quickly in the Philippines markets, with a year-on-year growth of more than 1320 percent in the past three quarters.

"Localization is our operational goal in the Philippines. Only website localization is not enough. To optimize the local delivery service in the first quarter of this year, we cooperate with the local logistics company Ninja and build up our warehouse in Manila. In the future, we will build a local operational team to deepen the Philippine market," said Samuel Xie, ZAFUL's Operation Manager.

More than 90 percent of users in Southeast Asia access the Internet by mobile devices. Mobile devices have been playing more and more important role in the young generation's daily life in Southeast Asia. ZAFUL strives to take advantage of the digital age to develop its market share. Currently, ZAFUL APP reaches No.7 on both iOS and Google Play shopping app rankings. Predictably, the market share of ZAFUL APP will continue increasing in the Philippines considering this brand-new strategic OOH advertising campaign.


Founded in 2014, ZAFUL is devoted to providing trendy and cost-efficient fashion-related products for the younger generation worldwide. In 2019, ZAFUL was ranked 23rd in Top 50 China Export Brands by BrandZ, the world's largest brand equity database. So far, ZAFUL has acquired 10 million registered users online with 18 million monthly active users on average, covering consumers in over 180 countries. ZAFUL's vision is to become the leader in online fast fashion.

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Source: ZAFUL
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