Ignite Media Group Joins Marketing Arms with China Mobile 12580 VIP Magazine

MACAU, March 9, 2011 /PRNewswire-Asia/ -- Ignite Media Group (www.igniteasia.com) is the new sales partner of China Mobile VIP Magazine in Macau and Hong Kong, an agreement negotiated to boost marketing of the cellular company's VIP magazine, 12580.  China Mobile VIP Magazine will work exclusively in Macau with Ignite Media to enrich the article and advertiser content of the magazine.

The magazine is a perquisite for China Mobile's best long-term customers and contains lifestyle, luxury, shopping, health, dining and travel features and information. The upper-end demographics and focus of 12580 are shared by an Ignite Media publication, Destination Macau. The in-room magazine is found in all major hotels in Macau as a premium benefit for guests.

"We believe Ignite Media Group's experience and influence in Macau and Hong Kong will help enhance 12580, making it an even more attractive publication for our customers," says John Lau, publisher of China Mobile's 12580 VIP magazine. "We look forward to working together with Ignite Media on this project."

Other synergies also recommend the sales partnership. An Ignite Media Group company, EC-ad, comprehensively interacts with tourists on the Gongbei border through billboards, light boxes, taxi media and television. The Group also produces the free publication Macau Guide -- which is widely distributed at incoming Macau border checkpoints as well as in Hong Kong -- and several official tourist maps of Macau. The advertiser relationships and channels established in these tourism-oriented enterprises will now benefit the publisher of 12580.

"Our commitment to serving and informing travelers to Macau and Hong Kong is similar to what China Mobile offers its customers in 12580. Our content and advertising experience make the sales partnership with China Mobile a natural fit," says Ignite Media Group Director Kevin McKenzie.

He adds that an additional benefit for 12580 advertisers is that their message can be integrated into GoTone users' "139 email account" which broadens the reach to from 100,000 in print to three million on digital.

ABOUT IGNITE MEDIA GROUP

Ignite Media Group is a growing family of online, out-of-home and print enterprises dedicated to promoting Macau as an entertainment destination in Asia. The Group includes 15 Macau brands: Macau.com, Youyazhou.com, Destination Macau, The Macau Guide, Directel Macau, EC-Ad, Aomen.tv, PRISM, Qoos, Vproperty.mo, macauHR, Engage, New Macau Box Office, Ignite Digital Asia and Ignite Communications. Its operation has expanded to Greater China in Hong Kong and Guangzhou.

PRESS CONTACT:

Ms. Vicky Chan
Ignite Media Group
Email: vchan@igniteasia.com
Tel: +853-8296-6907
Fax: +853-2876-9856