omniture

Face Forward: Qoos.com Gets A Virtual Makeover

2012-03-14 08:00 3077
 
 

Macau's largest online community and news portal unveils a brand new look, featuring IAB standard ad spaces and a higher level of user-friendliness.

MACAU, March 14, 2012 /PRNewswire-Asia/ -- The developers behind Qoos (www.qoos.com), one of the most popular online communities in Greater China, have launched a new version of the website with a series of improved features, boasting a higher level of user-friendliness, functionality and aesthetics.

Those visiting the Qoos homepage will experience a clearer, more intuitive site that offers easy access to breaking news, hot forum topics and travel tips shared by users. With new integrated features including more efficient search functions, a homepage keywords panel and larger images - users will find it much easier to browse the site's content. The improved search functions will also display search results from both Qoos' and Google's pages.

In addition, ad spaces and sizes have also been changed in order to adhere to the Interactive Advertising Bureau's (IAB) standards. Most websites in the world now go by the same sizing standards for advertising, so Qoos' adoption of IAB standards will reduce the amount of time and headache for clients, if they have pre-existing IAB standard ads.

Mark Hammons, Managing Director of Qoos' parent company -- Ignite Media Group, is excited about the website's successful relaunch. "The incorporation of these new features will make our channels all the more accessible and fun tocruise," he says. "The adoption of IAB ad standards helps us provide better services to our advertisers."

Qoos is number one site visited by global internet users in Macau, according to Alexa Traffic Rank, with over 1.33 million unique visitors per month (according to Google Analytics).The website's forums are very popular with the younger demographic, with over 130,000 members logging on to discuss the latest news, fashion trends, restaurant hotspots and more.

ABOUT QOOS.COM

Qoos (www.qoos.com) is Macau's largest and most used Internet community, with a growing membership in Hong Kong and Taiwan. With popular features such as forums, blogs, news channels, online classifieds, jobs listings information and an online shopping mall, Qoos has grown to become one of the most active online communities in the Greater China region. According to figures from the International Statistical Website -- Google Analytics, the average number of page views approaches 10 million per month. Qoos is a member of Ignite Media Group.

ABOUT IGNITE MEDIA GROUP

Ignite Media Group is a growing media conglomerate of online, out-of-home, and print enterprises dedicated to promoting Macau as a premier entertainment destination. The Group is Macau's dominant multi-platform company and its operations have expanded to include Hong Kong and Guangzhou. The Group includes market-leading Macau brands: Macau.com, Youyazhou.com, Qoos.com, Aomen.tv, Destination Macau, ECAd, Directel Macau, PRISM Productions, macauVproperty.mo, New Macau Box Offices, Macau HR and Ignition. Ignite Media Group is the exclusive Macau partner of CNNGo, Groupon, China Mobile, Tencent, Youku.com, SINA, and OpenRice.com.

Source: Ignite Media Group
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